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http://fi.co | @founding
The Startup
Ecosystem
Canvas
How to Make Your Startup Community More
Transparent
http://fi.co | @founding
Fragmentation Kills Startup
Ecosystems
In Startup Communities, Brad Feld (Co-Founder of TechStars...
http://fi.co | @founding
The Canvas Template/
Infographic
1. Startup Ecosystem
Canvas Template
Access the free template
2....
http://fi.co | @founding
Main Components of the Canvas
** It is important to note that Canvas is not meant to provide a ri...
http://fi.co | @founding
STAGE 1: The Idea Stage
The idea stage is where new and early-st
age entrepreneurs get inspired, ...
http://fi.co | @founding
1. Startup Media: Startup media typically
provide centralized local startup information,
listings...
http://fi.co | @founding
1. Best Practices: These events are less about
inspiration, and more about knowledge-sharing
and ...
http://fi.co | @founding
1. Team Formation: Obviously, team
formation for startups is key. While you can
argue that all st...
http://fi.co | @founding
In this stage, entrepreneurs establish
and formalize the company, develop
their product, get feed...
http://fi.co | @founding
1. Establish: This includes resources to
help entrepreneurs set up the legal and
financial framew...
http://fi.co | @founding
1. Formalize: As a company and team begin
to grow, they often need resources to help
them more fo...
http://fi.co | @founding
1. Seed Accelerators: The next step in the
equation for most ecosystems is a local seed
accelerat...
http://fi.co | @founding
Here, a startup proves their utility,
receives recognition, and scales up. This
usually requires ...
http://fi.co | @founding
1. Investor Networking: Many ecosystems
have ways to connect professional investors
with founders...
http://fi.co | @founding
1. Angels / Micro-VCs: These
investors focus on the seed-stage,
and can include "Micro-VCs" (AKA
...
http://fi.co | @founding
1. Infrastructure: With capital in hand
(whether via funding or revenue), a company
will often ne...
http://fi.co | @founding
To facilitate the startup stages, every
ecosystem needs strong supporters like (1)
Evangelists, (...
http://fi.co | @founding
Evangelists are people that have taken a
leadership position in a community by
frequently speakin...
http://fi.co | @founding
Public organizations that facilitate local
economic development should not drive a
startup commun...
http://fi.co | @founding
Local universities and employers can have a
large impact on a local startup ecosystem by
attracti...
http://fi.co | @founding
When you add up all the Startup Stages
and the Supporters, hopefully the output is
successful hom...
http://fi.co | @founding
Tips to Use the Startup Ecosystem
Canvas
http://fi.co | @founding
Want an Infographic like this for your
city?
http://fi.co | @founding
http://fi.co | @founding
In order to promote transparency in startup
ecosystems across the globe, the Founder Institute wi...
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Startup Ecosystem Canvas: How to Map Out Your Local Startup Community

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Startup Ecosystem Canvas: How to Map Out Your Local Startup Community

  1. 1. http://fi.co | @founding The Startup Ecosystem Canvas How to Make Your Startup Community More Transparent
  2. 2. http://fi.co | @founding Fragmentation Kills Startup Ecosystems In Startup Communities, Brad Feld (Co-Founder of TechStars and Foundry Group) describes the dangers of fragmentation. According to Feld, "fragmentation kills local entrepreneurship", and a “philosophy of inclusiveness” is a key pillar of a vibrant startup ecosystem. Fragmentation can’t be fixed overnight, but if you map out your local ecosystem, then you can immediately make it more transparent and inviting for newcomers. Hence, we developed the Startup Ecosystem Canvas to help startup leaders map their local ecosystem in a framework that makes it more transparent and inviting for new entrepreneurs.
  3. 3. http://fi.co | @founding The Canvas Template/ Infographic 1. Startup Ecosystem Canvas Template Access the free template 2. Startup Ecosystem Infographic See a sample infographic
  4. 4. http://fi.co | @founding Main Components of the Canvas ** It is important to note that Canvas is not meant to provide a rigid roadmap for entrepreneurs to build a company - rather, it is designed to provide a logically organized map of local resources to help entrepreneurs on their journey. THE STAGES: THE SUPPORTERS: Idea Stage Launch Stage Growth Stage Evangelists Government Talent THE OUTPUT: Success Stories
  5. 5. http://fi.co | @founding STAGE 1: The Idea Stage The idea stage is where new and early-st age entrepreneurs get inspired, learn the basics and best practices of building tech nology companies, develop their skills, validate their ideas with experts, and begin to buil d their team and product.
  6. 6. http://fi.co | @founding 1. Startup Media: Startup media typically provide centralized local startup information, listings, and news. For the purposes of the Canvas, these can range from things like local startup blogs and event listing services (ex. Startup Digest and F6S), to local mailing lists, newsletters, Facebook groups, or LinkedIn Groups. 2. Inspirational Events: These are the events that welcome people into the startup community, and inspire those with ideas to think about launching a company. In most markets, this includes events like Startup Weekend, university event series’, idea fairs, and inspirational Meetups. Idea-Stage: Inspire
  7. 7. http://fi.co | @founding 1. Best Practices: These events are less about inspiration, and more about knowledge-sharing and learning the startup best practices. In other words, these events serve to educate rather than inspirate. Common examples include 1 Million Cups, Startup Founder 101 Meetups, Startup Grind, and more. 2. Training & Feedback: With idea in hand, bootcamps and training programs that provide feedback can help aspiring entrepreneurs build and validate their ideas. Examples include programs like the Founder Institute, General Assembly, Lean Startup Machine, and more. Idea-Stage: Educate
  8. 8. http://fi.co | @founding 1. Team Formation: Obviously, team formation for startups is key. While you can argue that all startup events facilitate networking and team formation, this section should only include resources that specifically facilitate networking and early-stage team- building; like CoFoundersLab, FounderDating, and more. 2. Build First Product: Budding entrepreneurs can get help building (or start building) their MVP and first versions of their product through many resources, and the most common ones include hackathons, builder-focused events and workshops, and more. Idea-Stage: Validate
  9. 9. http://fi.co | @founding In this stage, entrepreneurs establish and formalize the company, develop their product, get feedback from customers, and prepare for the next step. STAGE 2: The Launch Stage
  10. 10. http://fi.co | @founding 1. Establish: This includes resources to help entrepreneurs set up the legal and financial frameworks for their companies, like local law firms and banks that specialize in addressing the unique challenges of startups. 2. Workspace: Co-working and flexible workspaces can provide a good breeding ground for new companies. As we are still in the "Launch-Stage", permanent office space is not included at this juncture. Launch-Stage: Start
  11. 11. http://fi.co | @founding 1. Formalize: As a company and team begin to grow, they often need resources to help them more formally set up their infrastructure (accounting, HR, recruitment, product, etc). This section can include accountants, headhunters, software development houses, and more. 2. Prepare for Seed: Seed funding is a big milestone for most startup teams, and many ecosystems have advanced events and mentorship programs to help teams prepare for seed. This includes Startup Weekend Next and other pre-accelerator events and workshops. Launch-Stage: Develop
  12. 12. http://fi.co | @founding 1. Seed Accelerators: The next step in the equation for most ecosystems is a local seed accelerator, like TechStars, Seedcamp, or any accelerator built upon the Y Combinator model. 2. Pitch & Demo: Whether a company goes through an accelerator or not, they often need a way to present their company to a large number of angel investors in order to garner a large seed investment. Pitch events and demo days can provide this opportunity. Launch-Stage: Launch
  13. 13. http://fi.co | @founding Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding and other resources to drive growth. STAGE 3: The Growth Stage
  14. 14. http://fi.co | @founding 1. Investor Networking: Many ecosystems have ways to connect professional investors with founders, like events, groups, and associations. Examples could include things like Keiretsu Forum, or local venture capital associations. 2. Major Media: The major media can play a role in the startup ecosystem as well, by providing exposure for companies to mainstream audiences. In this section, you should list any major local media channel that champions local companies. Growth-Stage: Recognition
  15. 15. http://fi.co | @founding 1. Angels / Micro-VCs: These investors focus on the seed-stage, and can include "Micro-VCs" (AKA "Super Angels"), Angel Syndicates, and individual angel investors. 2. Venture Capitalists: These investors typically participate in the Series A stage and beyond, such as institutional venture funds. Growth-Stage: Funding
  16. 16. http://fi.co | @founding 1. Infrastructure: With capital in hand (whether via funding or revenue), a company will often need to invest in infrastructure to grow. This includes expenditures like office space, HR, business insurance, and more. 2. Expansion: In many cases, capital-rich companies will also look for new areas of growth, such as new product lines or international markets. Consultants, corporate accelerators, and growth accelerators/ consultants typically can help provide assistance in local markets. Growth-Stage: Growth
  17. 17. http://fi.co | @founding To facilitate the startup stages, every ecosystem needs strong supporters like (1) Evangelists, (2) Government, and (3) Talent. The Supporters
  18. 18. http://fi.co | @founding Evangelists are people that have taken a leadership position in a community by frequently speaking at startup events, leading or mentoring various startup programs, and generally "paying-it- forward". In Startup Communities, Feld says “the startup community must be led by entrepreneurs”. We could not agree more, so the more evangelists you have that are successful entrepreneurs, the better. The Supporters: Evangelists
  19. 19. http://fi.co | @founding Public organizations that facilitate local economic development should not drive a startup community, but they can play an important support role via policy, funding, events, and more. This can include Chambers of Commerce, Economic Ministries, Public Innovation and Economic Development organizations, etc. In Startup Communities, Feld classifies supporting organizations like these as the "feeders" to a startup ecosystem - but not the "leaders". The Supporters: Government
  20. 20. http://fi.co | @founding Local universities and employers can have a large impact on a local startup ecosystem by attracting, developing, and retaining a high quality pool of local talent. 1. Local Universities include any colleges or universities with prominent technical or business programs. 2. Local Employers include any major companies that employ a large local workforce. The Supporters: Talent
  21. 21. http://fi.co | @founding When you add up all the Startup Stages and the Supporters, hopefully the output is successful homegrown companies. "Successful" is obviously a relative term, so depending on the maturity of a given ecosystem this could include homegrown companies that have achieved significant milestones like raising institutional funding, generating significant revenue, employing a large workforce, or achieving liquidity. The Output: Success Stories
  22. 22. http://fi.co | @founding Tips to Use the Startup Ecosystem Canvas
  23. 23. http://fi.co | @founding Want an Infographic like this for your city?
  24. 24. http://fi.co | @founding
  25. 25. http://fi.co | @founding In order to promote transparency in startup ecosystems across the globe, the Founder Institute will create these local infographics for you, for free. If you would like a Startup Ecosystem Infographic created for your community, simply follow the guidelines and send us your completed canvas, and then we will devote the design resources to create the infographic for you ASAP. Contact us here or learn more about the Startup Ecosystem Canvas at http://fi.co/canvas. Our Offer

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