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Ashton Bishop analyzes the key components of branding and urges entrepreneurs to choose their brand name with care and consider the importance of branding from an early stage. Ashton emphasizes the importance of strategic branding and well-planned advertisements, and grants viewers many of the tools necessary to forge their own powerful brand.
This content was produced for the Founder Institute in 2014 by Founder Institute mentor Ashton Bishop, founder and Head of Strategy at Step Change Marketing. Find out more branding tactics at: