Small Business & Social Media

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10 things every small business should know about using social media to promote their business.

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Small Business & Social Media

  1. 1. Small Business & Social Media<br />10 Things Every Small Business Should Know<br />
  2. 2. #1. Listen<br />Find out what people are saying about your brand<br />Find out what they care about<br />Do something with what you’re learning<br />
  3. 3. #2. Develop Social Media Policies <br />Lays the ground rules<br />Establishes expectations for users / followers /commenters<br />Helps keep the tone where you want it <br />Encourages conversation<br />
  4. 4. #3. Have a Plan<br />Ask Why?<br />Set clear goals<br />Measure often<br />Use the right tools<br />
  5. 5. #4. Know, Like, Trust<br />Faces not Logos for Facebook / Twitter Avatar<br />12 to 1<br />Find Your Voice / Be Yourself<br />
  6. 6. #5. Dedicate the Time<br />30 / 60/ 30 strategy<br />30 minute Twitter strategy<br />Listen and research to contribute<br />
  7. 7. #6. Create Compelling Content<br />Provide value to visitors<br />Blog about industry topics<br />Interview industry leaders<br />Post on schedule<br />Spread your content: FB Share / Like buttons, TweetMeme, Socials<br />
  8. 8. #7. Conquer Your Fears<br />Don’t be afraid of opinions<br />If you don’t promote your brand someone else will and you won’t like it<br />Start conversations <br />Examine results and use them to modify social media strategy<br />
  9. 9. #8. Pull and Stay Not Push and Pray<br />Use engagement as the new customer service and marketing<br />Pull people in with great content, and they’ll stay for the conversation<br />Not your father’s marketing<br />
  10. 10. #9. ROI – It’s Not All About $$$<br />Measure Brand Sentiment<br />Lose Control<br />DO something with what you’re learning and what your customers are telling you<br />Find business value and route to the right places<br />
  11. 11. #10. It’s Not Rocket Surgery<br />No Vacuum<br />Learn from others<br />Give more than you get<br />
  12. 12. Jeffrey G. Allen<br />Twitter: @fossildesigns<br />LinkedIn: /in/jeffreygrantallen<br />Email: info@fossilfoundry.com<br />
  13. 13. Resources<br />Grow Bigger Ears in 10 Minutes – http://www.chrisbrogan.com/grow-bigger-ears-in-10-minutes/<br />Social Media 101 by Chris Brogan (Amazon)<br />http://bit.ly/policieskit - $149<br />http://hootsuite.com<br />TwitterWorks - http://twitterworks.tv<br />
  14. 14. Resources<br />50 Power Twitter Tips - http://bit.ly/9H7sqm<br />Fascinate – Sally Hogshead<br />Inbound Marketing - Hubspot<br />

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