forum.com http://www.forum.com/blog/4-traps-of-strategy-execution/4 Traps of Strategy ExecutionAugust 3rd, 2011 by Steve BarryWhich of these four traps do leaders in your organization fall into after launching a strategicinitiative? 1. Jumping the Gun (Not taking time to thoroughly understand and communicate the impact of changes on the organization and people) 2. Expecting M ore with Less (Failing to provide adequate resources for successful execution) 3. Taking on the Next Big Thing (Confusing the organization by moving on to a new strategy or initiative) 4. Being the Final Straw (Overloading people with multiple strategic or “special” projects and initiatives)If you said, “Expecting More with Less,” you are not alone. Forty-six percent of the participants in ourrecent webinar, Driving Strategic Initiatives, responded as you did, indicating it as the No. 1 trap.Tom Endersbe, guest speaker on the webinar, challenged this response. Having led a spinoff of a Fortune300 company, Tom knows a thing or two about driving strategic initiatives. He believes that, althoughresources may be a challenge, they are more of a side-effect or symptom than a cause of failure. That is,leaders fail to consistently provide visible commitment to, recognition of, and rewards to an A-priorityinitiative. And so people supporting those senior leaders may lose motivation—or forget how it aligns to whatthey are doing—and place their resources elsewhere.Tom is spot-on. In our blog post, Leader as Archaeologist, we outlined the “four hurdles to strategyexecution,” as detailed in Blue Ocean Strategy. “Resources” are only a surface trap. To really drivechange, leaders must not jump the gun; rather they must thoroughly understand the situation and identifythe other hurdles (motivational, cognitive, and political). It’s all about mitigating execution risk, which is oneof the three keys to driving initiatives to success. For tips on the three keys, watch the replay of our webinar.