The build your fortune marketing plan by fortune marketing company


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Learn 9 Easy Steps to build a successful Marketing Plan to help you build your Fortune. The Fortune Marketing Company 9 step plan to small business Marketing success!
Packed with tons of free Marketing ideas, Marketing tips, and Marketing advice for small businesses. Learn how to define a target market, stand out from the competition, use social media, referrals, and public relations. Plus you will learn some amazing secrets to never fail at marketing again!

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The build your fortune marketing plan by fortune marketing company

  1. 1. Marketing Boot Camp:The 9 Step “Build Your Fortune”Marketing SystemPresented by: Carolyn Higgins Fortune Marketing Company
  2. 2. Welcome to Marketing Boot Camp!
  3. 3. AgendaI. What is MarketingII. Primary Purpose of MarketingIII. New Definition of MarketingIV. Developing the FoundationV. BREAKVI. Executing the Plan to Build Your Fortune
  4. 4. Let’s Talk Marketing!
  5. 5. What is Strategic Marketing? Strategy is a focus rather than a plan A strategic plan gives a company focus – a vision of where you want the company to go
  6. 6. The Primary Purpose of Marketing is.. ….To Set Proper Expectations!
  7. 7. Marketing is about ensuring customerexperience meets or exceeds what is promised… every single time!
  8. 8. The Primary Role of Marketing Help YOU, the Business Owner, Achieve Your Goals
  9. 9. What is Marketing?
  10. 10. Wikipedia: Marketing is: “ A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others."
  11. 11. New Definition of Marketing Getting people who have a need to know, like and trust you.
  12. 12. Marketing is a Process 1. Set Goals 2. Attract the Most Profitable Clients 3. Bury the Competition 4. Sell What hat do your customers REALLY buy 5. Build a Powerful Lead Generation System 6. Create KILLER content 7. 4 Essential Internet Marketing Tools every business owner needs 8. The #1 Secret to Marketing Success 9. Take Control of your Marketing
  13. 13. 1. Set Goals!What is Your Primary Aim? Your business Your customers’ experience Your life
  14. 14. Develop a Roadmap Short term and long term Define KPIs Identify gaps
  15. 15. 2. Define a Target Market “You simply cannot be all things to all people. Narrowing your focus will help you distinguish your business from all others and focus on your ideal customer” – John Jantsch, Duct Tape Marketing
  16. 16. Do I Need a Target Market?  Who is most likely to buy?  When are they most likely to buy? How much money is wasted chasing the wrong people at the wrong time? ?
  17. 17. Your Ideal Customer What is ideal?  Value and respect your business  Profitable  Refer others  Those you want to clone! .
  18. 18. What to Look For?  Look at existing clients –similar values are often a good fit.  Demographics  Psychographics  Geographics  Behavior
  19. 19. 3. Bury Your Competition! Avoid the 2 MostDreaded Words in Sales: “How Much”
  20. 20. Find Your Core Difference Interview best customers  Why did you choose us?  What do we do that others don’t  Why do you refer us?  What do we do that others don’t What themes emerge?
  21. 21. Find Ways to Stand Out Create BUZZ Find the little things that mean a lot Where is your industry lagging? Grab on!
  22. 22. Communicate Your CoreDifferenceVision StatementCore Marketing MessageVerbal Business Card
  23. 23. 4. Sell What Customers ReallyWant to Buy!Your Target Market buys for 2 reasons: •They buy a way out of pain • A problem that needs to be solved •They buy out of desire •Prestige, belonging, pride, recognition, etc
  24. 24. .. And Why Do They Buy fromYou? Your unique product or service Your unique process Your unique experience Your unique people Your unique guarantee Your unique packaging Your unique delivery Your solution to a problem
  25. 25. 5. Create Killer Content  Blogs  Video  Podcasts  Webinars  Websites  Articles
  26. 26. Killer Content Educates, ItDoesn’t Sell!  Printed Collateral  Variable, dynamic, relevant  Your online education  Blogs, articles, comments  Your presentations  No more sales pitches!  Your content strategy  How, when, and where you educate
  27. 27. Educate To Build Trust  Position your company as a giver, not a seller  Educate and inform  Be relevant  Be helpful  Be timely  Be fun!!!
  28. 28. 6. Build a Powerful LeadGeneration System..  Advertising  Social Media  Public relations  Referral systems
  29. 29. Advertising• Narrowly focused • Remember: target marketing and core message!• 2-step – direct response  Get permission  Improve awareness of your content  Build trust
  30. 30. Social Media  77% of internet users read a blog  400 million people on Facebook  50 million Tweets per day  45% of internet users have started a blog  83% have viewed a video online  36% think more positively about companies that have blogs ◦ Source: Universal McCann Wave3 research into social media and
  31. 31. Go Where Your Target Market Is! What Social Media is right for you? Engage = 80/20 rule! SEO and Claiming Real Estate
  32. 32. Public Relations Build relationships – don’t pitch!  Monthly touch Be Newsworthy Use online press releases
  33. 33. ReferralsBe more referable  Target sources  Clients  Strategic partners  Educate  Who is your best client  How a referral is handled  Offers  Follow-up
  34. 34. 7. Four Web Tools You Can’t LiveWithoutNew research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group
  35. 35. Must-have online tools Google Alerts Google Analytics Social Media Management Tools ◦ Netvibes ◦ TweetDeck Blog
  36. 36. 8. The #1 Marketing Secret toMarketing Success
  37. 37. STOP GUESSING!!!!
  38. 38. You Must Become Diligent! Test! Track! Measure! Repeat!
  39. 39. Marketing boils down to..  Generating more leads  Converting more leads  Selling more to existing customers  Increasing your average sale amount Your Focus needs to be on Tracking, Measuring, and Increasing these 4 things in order to achieve your goals
  40. 40. 9. Take Control of YourMarketing  Keep a calendar  Invest the time  Invest in the tools  Hire if you need to!
  41. 41. Conclusion Primary purpose and function of marketing Define Marketing Use the 9 Steps Put ONE idea you learned tonight into practice tomorrow 2 Great Offers to Help You! Feedback Forms
  42. 42. Fortune Marketing CompanyWebsite: FortuneMarketingCompany.comBlog: chiggins@FortuneMarketingCompany.comPhone: 707.718.4489