Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

3 Ways to find your Target Audience | FORTAYmedia

496 views

Published on

Do you know who you're marketing to? Finding your target audience is vital when it comes to determine your ideal marketing strategy.

Follow these top 3 tips to find your target audience.

http://www.fortaymedia.co.uk/

Video Production Company
Fortay Media
0114 276 0632
58 Malinda Street
Sheffield
South Yorkshire
S3 7EF
United Kingdom

http://www.fortaymedia.co.uk/

Facebook: https://www.facebook.com/FortayMedia
Twitter: https://twitter.com/FORTAYmedia/
LinkedIn: https://www.linkedin.com/company/fortay-media
YouTube: https://www.youtube.com/user/FORTAYmedia

http://www.fortaymedia.co.uk/

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

3 Ways to find your Target Audience | FORTAYmedia

  1. 1. 3 WAYS TO FIND YOUR TARGET AUDIENCE
  2. 2. THERE ARE THOUSANDS OF FANS, CLIENTS, CUSTOMERS AND SUPPORTERS YOU HAVEN’T TOUCHED THE SURFACE OF THE AUDIENCE AVAILABLE TO YOU RIGHT NOW
  3. 3. 1 WHO IS YOUR TARGET AUDIENCE? WHAT TYPE OF AUDIENCE ARE YOU LOOKING FOR? Age, Gender, Location, Stage of Life, Political Interest Personality Traits, Emotions, Needs, Passions and Frustrations What value or benefit can you bring to the table? Who is your ideal customer? What kinds of groups or associations would they join? What do they dislike?
  4. 4. 1 WHO IS YOUR TARGET AUDIENCE? NAME INTERESTS JOB CITY PERSONALITY FAMILY AGE PROBLEMS VALUES LANGUAGE Picture your target audience
  5. 5. WHERE IS YOUR AUDIENCE & WHAT DO THEY DO? 2 FIND YOUR AUDIENCE Where do they spend their spare time? Carry out surveys Find your potential audience and talk to them Find them online: social media habits, forums etc. What are your competitors doing? Subscribe to relevant newsletters and publications Google TALK TO YOUR AUDIENCE Do they have their own jargon? What news do they read? Where do they see their friends? Where do they go for entertainment? Check your competitors, make sure you’re heading in the right direction
  6. 6. 3 HOW WILL YOU ENGAGE THEM? YOU Be Personal Be Helpful Be Enjoyable Ask Questions Be Human Be Interesting Use their language Share media REACH OUT TO YOUR TARGET AUDIENCE & BECOME A PART OF THEIR COMMUNITY

×