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INCREASING YOUR 
CONVERSION RATES WITH 
OPTIMIZED WEB FORMS 
Eva McKnight | Formstack 
@evachristine09 | @formstack
TODAY’S AGENDA 
•The impact of forms on your conversion rate. 
•The research behind the 2014 Form 
Conversion Report. 
•Ke...
@evachristine09 | @formstack
THE IMPORTANCE OF FORMS 
IN WEB CONVERSION RATES 
@evachristine09 | @formstack
ONLINE FORMS INITIATE THE 
CONVERSATION 
@evachristine09 | @formstack
ONLINE FORMS HELP YOU 
ORGANIZE LEAD DATA 
@evachristine09 | @formstack
ONLINE FORMS INTEGRATE 
WITH OTHER TOOLS. 
@evachristine09 | @formstack
@evachristine09 | @formstack
ABOUT THE 
2014 FORM CONVERSION 
REPORT 
@evachristine09 | @formstack
THE IDEA BEHIND THE 
REPORT 
@evachristine09 | @formstack
AND NOW … KEY 
TAKEAWAYS FROM THE 
REPORT 
(and how they can help you maximize conversions) 
@evachristine09 | @formstack
CHANGING JUST ONE WORD 
CAN SKYROCKET 
CONVERSIONS. 
@evachristine09 | @formstack
@evachristine09 | @formstack
THINK BEYOND THE 
CONTACT FORM 
@evachristine09 | @formstack
LONG FORMS CAN STILL 
CAPTURE HIGH RESPONSES. 
@evachristine09 | @formstack
@evachristine09 | @formstack
DIFFERENT INDUSTRIES 
HAVE DIFFERENT 
CONVERSION RATES 
@evachristine09 | @formstack
@evachristine09 | @formstack
STRATEGIC FORM 
PROMOTION TIMES EXIST 
@evachristine09 | @formstack
@evachristine09 | @formstack
DON’T FORGET THE POWER 
OF SOCIAL MEDIA 
@evachristine09 | @formstack
Facebook engagement rates are 18% higher 
on Thursdays and Fridays, with the most 
sharing happening on Saturday. (Source:...
DOES MOBILE MATTER IN 
FORM CONVERSION? 
@evachristine09 | @formstack
The average smartphone user 
looks at his or her phone up 
to 150X per day. 
(Source: Mary Meeker) 
@evachristine09 | @for...
OTHER BEST PRACTICES 
TO INCREASE FORM 
CONVERSION 
@evachristine09 | @formstack
@evachristine09 | @formstack
@evachristine09 | @formstack
EMBED YOUR FORM ON THE 
TOP HALF OF YOUR WEBSITE 
@evachristine09 | @formstack
LEVERAGE ANALYTICS FOR 
CONTINUOUS TESTING 
•In-app analytics 
•Google Analytics 
•Third-party A/B Testing Tools 
@evachri...
QUESTIONS? 
Twitter: @evachristine09 
Email: eva@formstack.com 
www.formstack.com 
@evachristine09 | @formstack
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Increasing Your Conversion Rates With Optimized Web Forms

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Slides by Eva McKnight of Formstack, prepared for Smartups Indianapolis. Presented on Oct. 21.

From the Smartups Event Page:

"How do I increase my conversion rates? That is the question Eva McKnight and Formstack asked when they looked at conversion benchmarks of more than 400,000 online form users. In October, Eva will answer that question for us as she talks about what Formstack has learned about improving form conversion rates. And we won't just be looking at contact forms. We will be looking at increasing conversion rates on payment forms, surveys, contest forms, and more. All these forms affect your business and how your business is perceived."

Published in: Marketing
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Increasing Your Conversion Rates With Optimized Web Forms

  1. 1. INCREASING YOUR CONVERSION RATES WITH OPTIMIZED WEB FORMS Eva McKnight | Formstack @evachristine09 | @formstack
  2. 2. TODAY’S AGENDA •The impact of forms on your conversion rate. •The research behind the 2014 Form Conversion Report. •Key takeaways from the report that YOU can use. @evachristine09 | @formstack
  3. 3. @evachristine09 | @formstack
  4. 4. THE IMPORTANCE OF FORMS IN WEB CONVERSION RATES @evachristine09 | @formstack
  5. 5. ONLINE FORMS INITIATE THE CONVERSATION @evachristine09 | @formstack
  6. 6. ONLINE FORMS HELP YOU ORGANIZE LEAD DATA @evachristine09 | @formstack
  7. 7. ONLINE FORMS INTEGRATE WITH OTHER TOOLS. @evachristine09 | @formstack
  8. 8. @evachristine09 | @formstack
  9. 9. ABOUT THE 2014 FORM CONVERSION REPORT @evachristine09 | @formstack
  10. 10. THE IDEA BEHIND THE REPORT @evachristine09 | @formstack
  11. 11. AND NOW … KEY TAKEAWAYS FROM THE REPORT (and how they can help you maximize conversions) @evachristine09 | @formstack
  12. 12. CHANGING JUST ONE WORD CAN SKYROCKET CONVERSIONS. @evachristine09 | @formstack
  13. 13. @evachristine09 | @formstack
  14. 14. THINK BEYOND THE CONTACT FORM @evachristine09 | @formstack
  15. 15. LONG FORMS CAN STILL CAPTURE HIGH RESPONSES. @evachristine09 | @formstack
  16. 16. @evachristine09 | @formstack
  17. 17. DIFFERENT INDUSTRIES HAVE DIFFERENT CONVERSION RATES @evachristine09 | @formstack
  18. 18. @evachristine09 | @formstack
  19. 19. STRATEGIC FORM PROMOTION TIMES EXIST @evachristine09 | @formstack
  20. 20. @evachristine09 | @formstack
  21. 21. DON’T FORGET THE POWER OF SOCIAL MEDIA @evachristine09 | @formstack
  22. 22. Facebook engagement rates are 18% higher on Thursdays and Fridays, with the most sharing happening on Saturday. (Source: Buffer) LinkedIn users are most active on Tuesdays and Thursdays, right before and after work hours. (Source: Media Bistro) @evachristine09 | @formstack
  23. 23. DOES MOBILE MATTER IN FORM CONVERSION? @evachristine09 | @formstack
  24. 24. The average smartphone user looks at his or her phone up to 150X per day. (Source: Mary Meeker) @evachristine09 | @formstack
  25. 25. OTHER BEST PRACTICES TO INCREASE FORM CONVERSION @evachristine09 | @formstack
  26. 26. @evachristine09 | @formstack
  27. 27. @evachristine09 | @formstack
  28. 28. EMBED YOUR FORM ON THE TOP HALF OF YOUR WEBSITE @evachristine09 | @formstack
  29. 29. LEVERAGE ANALYTICS FOR CONTINUOUS TESTING •In-app analytics •Google Analytics •Third-party A/B Testing Tools @evachristine09 | @formstack
  30. 30. QUESTIONS? Twitter: @evachristine09 Email: eva@formstack.com www.formstack.com @evachristine09 | @formstack

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