The Basics of WordPress SEO


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WordPress is one of the most widely used open-source content management systems for websites and blogs. The reason for this is due to its out of the box simplicity, usability and SEO-friendliness. This presentation teaches you about the ins and outs of WordPress and the value the platform can provide small business owners, online marketers and webmasters. 

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The Basics of WordPress SEO

  1. 1. WordPress SEOPresenter: John HutchisonDate: April 11th, 2012Location: Formic Media
  2. 2. Formic Team Open Source Awesomeness• Launched in 2008 to service small business & partners• Specializes in search, social and website development• 100% of Account Team Google AdWords & Google Analytics Certified• 7 employees & 45+ clients• Strategic partnerships (SEMA, AlphaGraphics, etc.)• Focus on education via monthly Seminar Series
  3. 3. Agenda Open Source AwesomenessWhy Use WordPress • WordPress OverviewSetting It Up out of the Box for SEO • Permalinks(Pretty URLs)Plug-ins/Widgets • All in One SEO/Yoast • WP Super Cache • XML Sitemaps • Breadcrumbs • Redirection • NoIndex/NoFollow • WP Touch • ShareThis
  4. 4. WordPress SEO Open Source Awesomeness• WordPress is an Open Source Content Management System (CMS).• It is a framework that is built in php and utilizes a mysql database.• It is used by over 12% of the 1,000,000 most trafficked websites.• WordPress has grown to be the largest self- hosted blogging tool in the world.• There is a difference between and
  5. 5. WordPress SEO Open Source Awesomeness• 2 ways to do it: • Through your Hosting provider, if they provide it • Manually with a mysql database and ftp access • For access to most of the following plugins, you will need to install your own version of WordPress. Many of these do not work on hosted accounts. Click Here for Install Step by Step
  6. 6. Open Source Awesomeness
  7. 7. Setting it Up Open Source AwesomenessSet your Permalinks• Navigate to Settings > Permalinks and Choose by Post Name
  8. 8. Plugins Open Source Awesomeness• What is a plugin?• Tools to help make your life easier by helping to automate and reduce the amount of time spent on programming/development• There are over 12,000 plugins specific to WordPress• Utilize the WordPress Plugin Directory
  9. 9. Plugins Open Source Awesomeness• All in One SEO or Yoast SEO • Automatically optimize your WordPress Site or Blog
  10. 10. Plugins Open Source Awesomeness• WordPress Cache Plugins • Speed up your website by taking Full control of your caching • Quick Cache, W3 Total Cache, Wp Super Cache
  11. 11. Plugins Open Source Awesomeness• XML Sitemaps • Google XML Sitemaps, Better XML Sitemap Generator
  12. 12. Plugins Open Source Awesomeness• Breadcrumbs • Really Simple Breadcrumbs You may need to slightly edit templates for these to work • Below is one line you add to page.php
  13. 13. Plugins Open Source Awesomeness• Redirection • Allows you to make 301 redirects very easily
  14. 14. Plugins Open Source Awesomeness• Easy NoIndex/NoFollow • Hide individual pages and posts from Search Engines
  15. 15. Plugins Open Source Awesomeness• WP Touch • Make a Mobile Site Instantly
  16. 16. Plugins Open Source Awesomeness• ShareThis • Enable Social Sharing Buttons on your Pages/Posts
  17. 17. What We Do Local SEM Company for Small BusinessServicesSEARCH ENGINE OPTIMIZATION PAY PER CLICKFormic Medias search engine optimization (SEO) Formic Medias pay-per-click (PPC) advertisingservices help small and local businesses to services provide small and local businessesgenerate visibility within "organic" or “natural" guaranteed visibility within targeted searchsearch engine listings. results, via paid "sponsored listings".SOCIAL MEDIA MARKETING WEB DESIGNFormic Medias social media marketing (SMM) Formic Medias SEO-friendly website design andservices enable small and local businesses to development services provide small businessesleverage free/ low-cost networks to gain with an affordable, functional and highly visibleincreased brand awareness. Web presence.FREE SEMINARS PARTNERSHIPSAttend Formic Medias free monthly search We have created the appropriate processes, toolsengine marketing seminars. Learn the latest and and methodologies needed to be efficient and costgreatest in the search engine marketing industry. effective for your team and your clients.
  18. 18. WordPress 101 Open Source Awesomeness Thank you!Contact John McPhee for more information 503.517.9059 x122