1.
Seminar Sponsors
Oregon Business Magazine
 Use code FORMIC for free subscription
IT Assurance Network Services
 On-demand, on-site computer & network
services

2.
Formic Media Seminar Series:
WordPress 101
Presented by:
Formic Media, Inc.
www.formicmedia.com/seminars
503-260-6700| kent@formicmedia.com

3.
Upcoming Seminars
 January 12th – Social Media Privacy Policy
 February 9th – Website Clinic
 March 9th – Google Places

4.
Agenda
 Intro to WordPress
 Design / Installation
 The Interface
 Plugins

5.
Intro to WordPress

6.
About WordPress
 WordPress is an Open Source Content
Management System (CMS).
 It is a framework that is built in php and utilizes a
mysql database.
 It is used by over 12% of the 1,000,000 most
trafficked websites.
 WordPress has grown to be the largest self-hosted
blogging tool in the world.

7.
About WordPress
 There are 2 ways to use WordPress:
 Hosted version: www.wordpress.com
 Less flexibility (blogs)
 Self Hosted version: www.wordpress.org
 Fully customizable (corporate or personal
site).

8.
Why Use WordPress
 Uses Include:
 Blogging
 Business/Corporate
Website
 Personal Website
 SEO Friendly
 Plugins

9.
Version Control

10.
WordPress.org

11.
WordPress.com

12.
WordPress.com

13.
Installation

14.
Installation
 2 ways to do it:
 Through your Hosting provider, if they provide it
 Manually with a mysql database and ftp access

15.
Themes/Design

16.
Themes: The skeleton of WordPress
header.php
index.php, page.php, etc. sidebar.php
footer.php

17.
Themes: What are they? What do they do?
 Change the design and layout of a site
 Are great for specifying functionality of your site.(ie. Photo,
video themes)
 Give you a base to work off
 Template multiple sites

18.
Themes

19.
Places to get Themes
 Free themes at wordpress.org and all over
the net.
 Smashing Magazine
 Premium Themes (you generally get tech support
with premium themes, as well as more out of box
functionality then a free one)
 Rocket Themes
 Theme Forest

20.
The WordPress Interface

21.
The Interface
 http://www.YOURSITEDOMAIN.com/wp-admin
 Leads you to your login

22.
The Interface: Dashboard

23.
The Interface: Creating a Page

24.
The Interface: Creating a Page
 Pages are very useful for more static like information on your
WordPress site:
 About Us
 Resume or Portfolio
 Services
 Pages can be made with a hierarchy:
 First make the “parent” page,
 Then create the sub pages, and
Choose that parent category.

25.
The Interface: Creating a Post

26.
The Interface: Creating a Post
 Both post and pages can be written and scheduled to post in
advanced:
 Remember to include tags and categories on each post,
which can help with usability and makes content SEO
friendly.

27.
The Interface: Enhancing Pages/Posts
 Use the tool bar to change text formats, highlight, add links
and media like photos, videos, etc.

28.
The Interface: Media Library
 Where all photos, videos, etc that are inserted into pages or
posts are stored.
 You can also add new media here first before you insert them
into a post.

29.
The Interface: Comments
 WordPress gives you the option of controlling comments on
your blog:
 Within the settings, you can allow all comments to be
automatically published or,
 You can control comment – approving, replying, editing,
or deleting each comment.

30.
Plugins

31.
Plugins
 What is a plugin?
 Tools to help make your life easier by helping to automate and reduce
the amount of time spent on programming/development
 There are over 12,000 plugins specific to WordPress
 Utilize the WordPress Plugin Directory

32.
Plugins
 Plugin Examples

33.
Plugins
 Plugin Examples

34.
Plugins
 Plugin Examples

35.
Plugins
 Plugin Examples

36.
Plugins

37.
Plugins
 Best WordPress Plugins
 All in One SEO Pack – allows you to write custom title/meta tags
 Broken Link Checker – identifies broken links in your site
 AdRotator – helps manage banner ads (including stats) on your
site/blog
 WP Super Cache – generates static HTML pages in case of large
amounts of traffic
 Google Sitemap Generator – automatically generates an XML
sitemap, which is important for search engine indexing
 Share This – help give your content legs by allowing others to share
your post/page via a number of social media sites
 TubePress – Automatically pull your youtube channel into a nicely
laid out video player embedded on your site.

38.
WordPress On The Go

39.
WordPress Apps
 If you are creating a lot of content on your WordPress blog, you can
utilize the power of smartphones and control your blog on the go.

40.
Questions?
Contact:
John McPhee
www.formicmedia.com
503-517-9059 x122| johnm@formicmedia.com