Advanced Social Media Strategies


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Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.

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Advanced Social Media Strategies

  1. 1. Advanced Social Media Strategies:Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia |
  2. 2. Formic BackgroundLaunched in 2008 to service small business & partnersSpecializes in search, social and website development100% of Account Team Google AdWords Certified7 employees & 30+ clientsStrategic partnerships (Microsoft, AlphaGraphics, etc.)Focus on education via monthly Seminar Series
  3. 3. Advanced Social Media AgendaFacebookTwitterLinkedInYouTubeSlideShareQuoraFoursquare
  4. 4. Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire
  5. 5. Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
  6. 6. Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
  7. 7. Twitter: Cox Customer service Dedicated team Tool: Parature
  8. 8. Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
  9. 9. Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
  10. 10. LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
  11. 11. LinkedIn: Formic Media Services tab Recommend API Request recommendations
  12. 12. LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
  13. 13. YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
  14. 14. YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
  15. 15. YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
  16. 16. SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
  17. 17. Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers
  18. 18. Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge
  19. 19. SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
  20. 20. Questions & AnswersAttend our next Seminar on 5.11: Sales SuccessVisit our SlideShare account for past Seminar presentationsSign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Read articles & white papers in Anvil Resources sectionReach out to us with questions & partner opportunitiesKent Lewis John McPheePresident & Founder Account DirectorFormic Media,