Advanced PPC Tactics

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Here are a few PPC tips that you'll learn at Formic Media's Advanced PPC Tactics seminar.

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Advanced PPC Tactics

  1. 1. Advanced PPC Tactics SeminarAdWords Ad Formats & Ad Extensions• UseLocal Search Strategy & Optimization longer headlines to increase CTR• Utilize sitelinks to increase CTR anddrive users deeper into your website• Product ad extensions can helppromote products within your AdWordsadsAdWords Local Ads• Use local ad extensions to increaserelevance for geo-targeted search queries• Use call extensions to make it easier forusers to call directly from ad (this is alsoexcellent for phone call tracking)• Learn about Google Offer ads and LocalProducts (beta)Additional Tactics• Google Boost• Google Mobile Ads• Google Display Network• Remarketing tactics Thank You to our Sponsors: Oregon Business Magazine & Spool Video Register at FormicMedia.com/Seminars, space is limited. Please e-mail John @ johnm@formicmedia.com with questions

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