Thinkbox Topline Telly Issue 4: January-June 2007

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  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • With digital take-up still continuing, commercial viewing will rise well beyond it’s currently 62% (predicted between 70-80% of viewing according to source.)
  • Thinkbox Topline Telly Issue 4: January-June 2007

    1. 1. Thinkbox Topline Telly Issue 4: January-June 2007
    2. 2. <ul><li>viewing summary </li></ul><ul><li>Commercial impacts up 3.3% year-on-year for the 1 st half 2007 </li></ul><ul><li>Commercial viewing hours continue to grow, we watch 2.26 hours of commercial TV every day </li></ul>
    3. 3. Impacts rising amongst all audiences Source: BARB/DDS % increase since 2002 Year
    4. 4. Commercial impacts see continued growth overall Source: BARB/DDS millions audience +3.3% +3.4% +5.2% +0.04% -1.5%
    5. 5. Source: BARB/Infosys ave. hours per day audience Viewing to commercial channels shows marginal growth
    6. 6. Total broadcast viewing (including the BBC) remains relatively stable Source: BARB/Infosys ave. hours per day audience
    7. 7. Commercial share will continue to grow as we head towards digital switchover By 2012 weekly share should increase by c.10% Source: BARB/Infosys
    8. 8. Share by Channel for 1 st half 2007 Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreported channels & home shopping 6.84 8.58 8.55 7.08 6.44 Total Sky channels (exc other sales) 1.1 1.8 1.8 1.89 1.53 Sky Sports 1 1.44 1.66 1.55 1.01 1.03 Sky One 6.08 6.19 6.48 5.05 6.1 Five TOTAL 0.45 0.55 0.64 0.32 0.44 Five US 0.49 0.47 0.48 0.26 0.31 Five Life 5.14 5.17 5.37 4.48 5.35 Five 12.46 15.68 17.18 12.3 11.4 C4 TOTAL 0.54 0.66 0.63 0.61 0.57 Film4 1.69 2.59 3.3 1.42 1.17 E4 9.45 11.15 11.81 9.53 9.04 CH4 22.23 18.47 18.22 20.6 22.93 ITV TOTAL 2.6 2.45 2.68 1.4 1.59 ITV2 17.62 14.19 13.76 17.38 19.23 ITV1 28.98 26.9 25.17 37.18 34.04 BBC TOTAL 5.62 6.19 5.6 9.5 8.66 BBC2 18.08 16.53 15.59 24.64 22.12 BBC1 HSW CH 16-34s 16-24s ABC1s Individuals Channels
    9. 9. Share by Channel for 1 st half 2007 Source: BARB/Infosys. *Note that total commercial and BBC does not equate to 100% due to unreported channels & home shopping 0.25 0.21 0.18 0.06 0.21 Cartoon Network 11.31 13.36 13.68 10.38 10.44 SKY TOTAL (SALES) 0.25 0.29 0.24 0.19 0.22 Discovery 0.4 0.38 0.27 0.25 0.3 Sci-Fi Channel 0.35 0.34 0.3 0.44 0.42 Hallmark 65.64 68.34 70.55 58.75 61.88 Total Commercial 6.01 6.35 6.7 5.51 5.39 IDS TOTAL 0.68 0.64 0.65 0.62 0.64 UKTV Gold 0.15 0.28 0.41 0.12 0.11 Trouble 0.25 0.31 0.3 0.18 0.22 Bravo 0.78 0.89 1.06 0.6 0.55 Living 3.12 3.49 3.65 1.57 1.88 VIACOM ALL 0.32 0.2 0.18 0.09 0.23 Nicktoons 0.26 0.16 0.17 0.07 0.24 Nickelodeon 0.16 0.39 0.68 0.14 0.15 MTV 1.02 0.73 0.53 0.25 0.6 TURNER ALL 0.52 0.35 0.22 0.13 0.27 Boomerang HSW CH 16-34s 16-24s ABC1s Individuals Channels
    10. 10. ITV1’s top programmes Source: BARB/Infosys 32.29 8601 15.35 07/01/2007 ITV1 HEARTBEAT 34.66 8550 15.22 22/04/2007 ITV1 KINGDOM 37.59 8848 15.76 04/03/2007 ITV1 LEWIS 34.52 9005 16.07 14/01/2007 ITV1 WILD AT HEART 37.37 9145 16.29 17/03/2007 ITV1 DANCING ON ICE - THE SKATE OFF 40.38 9286 16.52 01/05/2007 ITV1 UEFA CHAMPIONS LEAGUE 42.56 9384 16.75 08/01/2007 ITV1 EMMERDALE 45.33 10035 17.88 17/03/2007 ITV1 DANCING ON ICE 44.61 11576 20.58 17/06/2007 ITV1 BRITAIN'S GOT TALENT 49.53 13083 23.35 15/01/2007 ITV1 CORONATION STREET Share 000s TVR Date Channel Title
    11. 11. Channel 4’s top programmes Source: BARB/Infosys 15.65 4318 7.70 11/02/2007 CH4 FILM: THE DAY AFTER TOMORROW 17.00 4318 7.71 24/01/2007 CH4 RELOCATION, RELOCATION 20.45 4326 7.72 01/01/2007 CH4 DEAL OR NO DEAL 16.40 4338 7.74 29/01/2007 CH4 THE SMALLEST PEOPLE IN THE WORLD 19.99 4500 8.00 19/06/2007 CH4 GORDON RAMSEY'S F WORD 22.77 4880 8.67 27/06/2007 CH4 LOCATION, LOCATION, LOCATION 20.49 5271 9.41 19/01/2007 CH4 UGLY BETTY 25.26 5763 10.28 28/02/2007 CH4 GRAND DESIGNS 26.38 6589 11.72 30/05/2007 CH4 BIG BROTHER 41.92 8781 15.67 19/01/2007 CH4 CELEBRITY BIG BROTHER Share 000s TVR Date Channel Title
    12. 12. Five’s top programmes Source: BARB/Infosys 13.84 3509 6.26 02/01/2007 Five CSI MIAMI 12.87 3289 5.87 19/02/2007 Five EXTRAORDINARY PEOPLE: THE TWINS... 14.44 3088 5.49 30/06/2007 Five CSI - NEW YORK 12.61 2972 5.29 29/03/2007 Five HOUSE 16.57 2938 5.23 08/04/2007 Five FILM: SPIDER-MAN 2 13.82 2649 4.73 14/01/2007 Five FILM: TERMINATOR 3: RISE OF THE MACHINES 12.18 2630 4.68 15/05/2007 Five FIVE NEWS AT 9 10.88 2519 4.49 08/03/2007 Five UEFA CUP: NEWCASTLE V AZ ALKMAAR 10.47 2367 4.21 04/05/2007 Five NCIS Share 000s TVR Date Channel Title 21.17 4159 7.42 30/01/2007 Five CSI: CRIME SCENE INVESTIGATION
    13. 13. All digital top programmes: non-sport Source: BARB/Infosys *Digital commercial channels only 12.42 1530 2.73 25/01/2007 E4 SKINS 9.93 1491 2.65 31/05/2007 ITV2 KATIE AND PETER: THE NEXT CHAPTER 10.15 1463 2.61 21/01/2007 Sky One THE SIMPSONS 12.80 1344 2.40 19/01/2007 E4 CELEBRITY BIG BROTHER'S BIG MOUTH 7.70 1071 1.91 26/02/2007 E4 HOLLYOAKS 6.65 1040 1.86 04/01/2007 E4 ER 6.96 1033 1.84 02/02/2007 ITV2 AMERICAN IDOL 6.53 954 1.70 22/06/2007 ITV2 AMERICA'S GOT TALENT 7.90 929 1.65 09/06/2007 ITV2 BRITAIN'S GOT MORE TALENT Share 000s TVR Date Channel Title 12.34 1661 2.96 18/02/2007 Sky One LOST
    14. 14. All digital top programmes: sport Source: BARB/Infosys *Digital commercial channels only 18.71 2132 3.81 21/01/2007 Sky Sports 1 FORD SUPER SUNDAY 13.05 1864 3.32 02/05/2007 Sky Sports 1 UEFA CHAMPIONS LEAGUE LIVE 12.99 1775 3.16 24/03/2007 Sky Sports 1 INTERNATIONAL FOOTBALL LIVE 11.56 1733 3.09 01/01/2007 Sky Sports 1 FORD MONDAY NIGHT FOOTBALL 25.43 1603 2.86 03/03/2007 Sky Sports 1 LIVE FORD FOOTBALL SPECIAL-MATCH 9.63 1524 2.72 09/01/2007 Sky Sports 1 LIVE CARLING CUP FOOTBALL 18.51 1448 2.58 15/04/2007 Sky Sports 1 LIVE FA CUP FOOTBALL 5.95 990 1.77 01/01/2007 Sky Sports 1 LIVE DARTS 10.59 929 1.65 28/05/2007 Sky Sports 1 LIVE FOOTBALL LEAGUE Share 000s TVR Date Channel Title 24.59 2356 4.20 25/02/2007 Sky Sports 1 LIVE CARLING CUP FINAL
    15. 15. Top commercial kids channels Source: BARB/Infosys *Digital commercial channels only Film: Pokemon 9 (8.76) 1.58 Cartoon Network Pokemon Battle Frontier (5.79) 0.75 Cartoon Network Too My Wife and Kids (8.32) 0.28 Trouble Spongebob Squarepants (6.62) 1.77 Nicktoons Tom and Jerry (10.68) 1.58 Boomerang Bratz (14.89) 2.03 CITV Film: Jump In (20.14) 3.36 Disney Channel Sonic Underground (7.04) 0.20 GMTV2 Power Rangers Generations (8.92) 0.54 Jetix Dora the Explorer (6.60) 1.76 Nick Jr Drake and Josh (10.12) 2.04 Nickelodeon Top rated programme (Share %) Channel Share (%) Channel
    16. 16. Platform & Technology Summary Over 81% of homes now have digital access 12% of UK homes have Sky+ (28% of all Sky homes) and this continues to increase as subscription charges fall Sky HD is now in 292,000 homes.
    17. 17. Source: Ofcom Digital Television Update Q1 2007, main set access Free Satellite: 3.5% Pay Satellite: 31.6% Analogue Terrestrial: 18.3% Digital Terrestrial: 33% Cable: 13.4% ADSL: 0.2% There are 25.4 million TV homes 81% of which are now digitally enabled. Freeview is now the most popular platform All digital platforms see uptake on main sets increase
    18. 18. Free Satellite: 1.5% Pay Satellite: 15.5% Analogue Terrestrial: 49% Digital Terrestrial: 27.8% Cable: 6.2% Digital is now accessed on over 50% of all TV sets (including secondary sets) in the UK ADSL: 0.1% Source: Ofcom Digital Television Update Q1 2007, all sets
    19. 19. Digital Cable: 13.4% Free (Analogue, Freeview & Freesat): 54.8% Digital Satellite: 31.6% Over 45% of UK homes now pay to access television content ADSL: 0.2% Source: Ofcom Digital Television Update Q1 2007
    20. 20. HDTV takes off Now 292,000 Sky HD subscribers (3% of all Sky subscribers) Around 2.4 million HD enabled sets in UK There are currently 13 specialist HDTV channels Average size of TV screen growing 1 inch per year* European sales of HDTVs to soar 158% this year** Source: *Business Analysis, C4. **Strategy Analytics
    21. 21. Most suppliers now offer TV services c. 19 mobile ‘channels’ Approximately 1.4 million UK users (3%) Two thirds of users are male Nearly half are under 25* Sport is the most popular genre c. 8 minutes on each session (viewing around 4 channels) TV and 3G Source: *Comscore Apr 07
    22. 22. IPTV & Broadband TV Source: Ofcom Nov 06, OPera Media March 2007 Tiscali TV = 50,000 subscribers and national rollout due this year BT investing £100m in BT Vision in 2007 aims for 200,000 subscribers by end of the year 1 million UK IPTV households expected by 2011 0.4% of the UK subscribe to IPTV services currently but is expected to rise to 870,000 by 2010 38% of the UK population have watched TV via broadband 34% have downloaded TV programmes/clips 60% of 18-24 year olds have downloaded TV programmes IPTV users spend 23 minutes p/w watching TV online
    23. 23. IPTV and Broadband TV services 4OD - More than a million people have watched over 20m programmes online and via IPTV services ITV.com - Launched in May 2007 offering a 7 day catch up service as well as live streaming online fivedownload- At present exclusively showing CSI and Grey’s Anatomy including past series and previews of new episodes before being aired on broadcast TV MTV Overdrive- Launched just over a year ago, it showcases exclusive clips of programmes such as Punk’d
    24. 24. Investment Summary Retail continues to be the dominant TV sector P&G and Unilever are the biggest spenders on TV so far DFS is yet again the highest spending brand on TV spending twice as much as 2 nd place McDonalds Volkswagen Golf and confused.com increased their TV expenditure significantly compared to the same period last year TV advertising reaches £ 1,929,798,009 for 1 st half 2007 according to estimated figures by Nielson Media Research
    25. 25. Top spending TV categories Source: Nielson Media Research Period: 01/01/07 – 30/06/07 66,000,834 91,089,240 91,230,567 104,159,530 158,469,324 191,345,008 199,292,247 212,135,190 236,905,017 248,788,306 Expenditure +16.12 +9.81 -6.31 +14.10 +3.81 -2.36 -8.29 -4.72 -4.21 -0.36 % change compared with same period last year TRAVEL & TRANSPORT 10 PHARMACEUTICAL 9 DRINK 8 HOUSEHOLD STORES 7 COSMETICS & TOILETRIES 6 MOTORS 5 ENTERTAINMENT & THE MEDIA 4 FOOD 3 FINANCE 2 RETAIL 1 Sector Rank
    26. 26. Top spending TV advertisers Source: Nielson Media Research Period: 01/01/07 – 30/06/07 17,418,992 19,016,856 19,328,079 21,879,144 27,404,859 28,374,049 35,104,612 40,900,766 52,594,141 61,131,512 £ Spend -5.2 +6.9 -7.3 +1.6 +12.1 +6.5 +14.4 +4.4 +4.8 -1.8 % change compared with same period last year VAUXHALL MOTORS LTD 10 DFS FURN PLC 9 MASTERFOODS 8 LOREAL PARIS 7 NESTLE 6 KELLOGG COMPANY OF GB LTD 5 COI COMMUNICATIONS 4 RECKITT BENCKISER (UK) LTD 3 UNILEVER UK LTD 2 PROCTER & GAMBLE LTD 1 Advertisers Rank
    27. 27. Top spending TV brands Source: Nielson Media Research Period: 01/01/07 – 30/06/07 5,953,663 6,556,477 6,675,695 6,756,357 6,784,284 6,923,024 6,938,055 7,663,733 8,438,803 18,882,896 £ Spend +11.3 -24.9 +19.2 +63.7 +151.1 +589.2 N/A +21.2 -34 +6.3 % change compared with same period last year AA - MOTOR INS 10 M&S - FOOD RGE 9 KFC KENTUCKY FRIED CHICKEN - RESTR 8 PC WORLD - PROD RGE 7 CONFUSED COM - MOTOR INS COMPARISON 6 VOLKSWAGEN - GOLF/GOLF RGE 5 KIA MOTORS - CEED RGE 4 DIRECT LINE - MOTOR INS 3 MCDONALDS - RESTR CHAIN 2 DFS - SOFA/SUITE RGE 1 Brand Rank

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