"The Role of Innovation in Industry Sustainability"

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  • Slide 1 - Welcome
  • Slide 2 - Ford Plan
  • Slide 3 - Product Strategy
  • Slide 4 - Innovation Begin talking about the material on the next slide and this picture will automatically transition in about 2 seconds
  • Slide 5 – Innovation “ At Ford, our focus on technology and innovation is driven primarily by these five elements: Understanding customer wants and needs Focus on value and “democratization” of technology Rapidly deploy across all product offerings Rapid cadence of new/refreshed features and offerings Partner with key technology partners We’ve proven that getting these right, results in getting customer’s attention and interest in Ford products. Click to next slide
  • Build starts slow and then speeds up Theme: Ford’s Innovation strategy (started only a few years ago) has quickly built momentum and is now driving us to the forefront of the Industry While many success stories to choose from, today we will focus on Sync.
  • Slid 6 - Sync as an example “Our most recent example is SYNC, which I know many of you are aware of” Begin talking about the material on the next slide and this picture will automatically transition in about 2 seconds to slide 7
  • Slide 8 Customer Want Begin talking about the material on the next slide and this picture will automatically transition in about 2 seconds to slide 9
  • Slide 9 - Customer Want Click to next slide
  • Slide 10 - Partnership with Microsoft Begin talking about the material on the next slide and this picture will automatically transition in about 2 seconds
  • Slide 11 - Partnership with Microsoft Click to next slide
  • Slide 12 - Launch Quick and Big Begin talking about the material on the next slide and this picture will automatically transition in about 2 seconds
  • Slide 13 - Launch Quick and Big Click to next slide
  • Slide 16 - Innovation Cadence Begin talking about the material on the next slide and this picture will automatically transition in about 2 seconds
  • Slide 17 - Innovation Cadence Click to next slide
  • SLIDE 18 - Sync Recognition (Builds) We are delighted to see confirmation of the success of SYNC. We are also humbled by the many awards SYNC has won, but the best reward is that SYNC-equipped products are selling almost twice as fast as non-equipped models. Click to next slide
  • Slide 14 - Democratization of Technology Begin talking about the material on the next slide and this picture will automatically transition in about 2 seconds
  • Slide 15 - Democratization of Technology Click to next slide
  • Slide 19 - Sync Results Click to next slide
  • Build starts slow and then speeds up Theme: Ford’s Innovation strategy (started only a few years ago) has quickly built momentum and is now driving us to the forefront of the Industry While many success stories to choose from, today we will focus on Sync.
  • Innovation Requires Understanding of customer wants and trends Strong capable partners Rapid deployment at affordable value Rapid “refresh” and upgrade Innovation can Deliver Improved revenue Appeal to younger buyers Differentiation Speed to market
  • Slide 21 - End
  • "The Role of Innovation in Industry Sustainability"

    1. 1. “ The Role of Innovation in Industry Sustainability” Paul Mascarenas Vice President Engineering, Global Product Development Ford Motor Company
    2. 2. Innovation Begins with the One Plan <ul><li>Aggressively restructure the business </li></ul><ul><li>Accelerate development of new products customers want and value </li></ul><ul><li>Finance our plan </li></ul><ul><li>Work together as on global team </li></ul>
    3. 3. Brand Pillars
    4. 4. Global Product Strategy <ul><li>Bold, emotive exterior designs </li></ul><ul><li>Great to drive </li></ul><ul><li>Great to sit in </li></ul><ul><ul><ul><li>Comfort and convenience of a second home on wheels </li></ul></ul></ul><ul><ul><ul><li>Remarkably quiet </li></ul></ul></ul><ul><li>Fuel Economy as a reason to buy </li></ul><ul><li>Unmistakably a Ford or Lincoln in look, sound, feel </li></ul><ul><li>All with exceptional value </li></ul>
    5. 5. Innovation
    6. 6. Keys to Success <ul><li>Understanding customer wants and needs </li></ul><ul><li>Focus on value and “democratization” of technology </li></ul><ul><li>Rapidly deploy across all product offerings to develop “Brand Signature” technologies </li></ul><ul><li>Rapid cadence of new/refreshed features and offerings </li></ul><ul><li>Partner with key technology partners </li></ul>
    7. 7. Brand Pillars Active Park Assist Blind Spot Mirror Blind Spot Detection Fusion & Milan 41 MPG SmartGauge ECOBOOST ENGINES MyKey Collision Mitigation Consumer Reports RDA Survey: Ford ties Honda and Toyota Battery Electric Vehicle 2010 IIHS & NCAP Active Park Assist Blind Spot Mirror Blind Spot Detection Fusion/Milan 41 MPG SmartGauge ECOBOOST ENGINES
    8. 9. Connectivity
    9. 10. Consumer Trends <ul><li>Sync driven by Consumer Electronics Show and Consumer Electronics market trends </li></ul><ul><li>Cell phone and media player growth and usage </li></ul><ul><li>Digital music (MP3) sales growth and iPOD results </li></ul><ul><li>Consumer interest in the ”audio input jack” for their vehicles </li></ul>
    10. 12. Partnering with Microsoft <ul><li>Open, industry platform for software development </li></ul><ul><ul><li>Large, available pool of developers </li></ul></ul><ul><ul><li>Compatible with key industry standards i.e. USB, Bluetooth etc. </li></ul></ul><ul><li>Mutually beneficial relationship </li></ul><ul><ul><li>Microsoft credibility in automotive </li></ul></ul><ul><ul><li>Ford access to Microsoft resources and technology </li></ul></ul>
    11. 13. <ul><li>Sync Availability </li></ul><ul><ul><li>12 Models in 2008, 9 more in 2009 </li></ul></ul><ul><ul><li>including: </li></ul></ul><ul><ul><li>Focus </li></ul></ul><ul><ul><li>Fusion </li></ul></ul><ul><ul><li>Edge </li></ul></ul><ul><ul><li>Taurus </li></ul></ul><ul><ul><li>Explorer </li></ul></ul><ul><ul><li>Sport-trac </li></ul></ul><ul><ul><li>Flex </li></ul></ul><ul><ul><li>Milan </li></ul></ul><ul><ul><li>MKZ </li></ul></ul><ul><ul><li>MKX </li></ul></ul><ul><ul><li>MKS </li></ul></ul><ul><ul><li>MKT </li></ul></ul>
    12. 14. Launched Quickly and “Big” <ul><li>“First to market” with features and compatibility </li></ul><ul><li>Large media campaign using website and digital media </li></ul><ul><li>Building SYNC as a brand </li></ul><ul><li>Design and market as an “expandable platform” unique to automotive </li></ul><ul><li>Launched on 12 vehicles for 2008 and 9 more for 2009 </li></ul>
    13. 15. Cadence Automotive Cycle Time Consumer Electronics Cycle Time
    14. 16. SYNC Cadence <ul><li>“ Platform” approach enabled development of new features fast - launched in less than 18 months </li></ul><ul><li>Started “Version 2” features while “Version 1” was still launching </li></ul><ul><li>Prioritized “Version 2” release on “no cost to customer” features </li></ul><ul><li>“ 911 assist” and “Vehicle Health Report” demonstrate leverage of the software platform </li></ul><ul><li>“ V2” Announced 2 months after SYNC launch at 2008 CES and now shipping </li></ul><ul><li>“ Version 3” features announced January 2009 (CES) and will be available in spring 2009 </li></ul>
    15. 17. SYNC Delivers
    16. 18. Democratization 2008 Ford Focus 2009 Lincoln MKS
    17. 19. Democratization of Technology <ul><li>MP3 and iPOD trends strong in youth market </li></ul><ul><li>Affordability required efficient design and volume manufacturing </li></ul><ul><li>Differentiation through Voice Recognition and device compatibility </li></ul><ul><li>Offer on as many vehicle lines as possible emphasizing a product available to everyone </li></ul><ul><li>Sync is offered at an affordable $395 </li></ul>
    18. 20. SYNC Results <ul><li>Will reach 1M units sold later this year </li></ul><ul><li>SYNC equipped vehicles turn 2 times faster than non-Sync equipped units </li></ul><ul><li>31% of customers said SYNC influenced their purchase </li></ul>
    19. 21. Brand Pillars Active Park Assist Blind Spot Mirror Blind Spot Detection Fusion & Milan 41 MPG SmartGauge ECOBOOST ENGINES MyKey Collision Mitigation Consumer Reports RDA Survey: Ford ties Honda and Toyota Battery Electric Vehicle 2010 IIHS & NCAP
    20. 22. Democratization of Technology Ford will deliver a continuous flow of new, affordable and innovative features that customer’s want and will rapidly migrate them, not just on premium vehicles but across all vehicles where customers can benefit from the technology.
    21. 23. Thank You

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