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iFree ?, ????


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iFree ?, ????

  1. 1. The largest Russian light alloy wheel manufacturer K&K LLC presents : iFree brand – Born to be Free iFree. You decide
  2. 2. iFree is… <ul><li>iFree comes from the phrase “I am free” . It is a first-ever brand at the wheel market to contain an emotional value for a customer. </li></ul><ul><li>Our goal is to get across an idea that the wheels for your car is not just a functional thing, but something that is an extension and reflection of an owner. It is something that appears to be an expression of his liberty of choice and self-expression. </li></ul>
  3. 3. <ul><li>Freedom to be yourself, not letting others to decide what is good and what is bad. Freedom to decide what YOU want . Freedom to be beyond the bounds and dogmas, and freedom to define them by and for yourself. That is how we see the freedom of iFree. That is what we want to offer our customer. </li></ul>
  4. 4. Image of iFree <ul><li>Aggressive in pricing: at the present market iFree is the least expensive and moderate in prices product line. This brand is to attract the customer with its sense of freedom, passion and audacity, sometimes to provoke a customer, but inevitably engage him into the game. </li></ul>
  5. 5. <ul><li>While emphasizing the beauty of motion, we make it individual and outstanding, tending to reveal its beauty to every customer. At the same time one of our goals is to make the product be approachable for everyone, who seeks freedom. The image of freedom is enclosed not only in the brand description, its style and positioning – but also in items’ naming and finish type. We are eager to make the sense of freedom be substantial. </li></ul>
  6. 6. Competitive edge <ul><li>Attractive image of the brand </li></ul><ul><li>Competitive price ; </li></ul><ul><li>Challenging designs ; </li></ul><ul><li>Balanced wheel range ; </li></ul><ul><li>Guaranteed quality ; </li></ul><ul><li>Developed logistic chain ; </li></ul><ul><li>Correspondence to the day-to-day communication requirements ( immediate response , production according to the order list , e-mail document flow , fast decision-making ). </li></ul>
  7. 7. Wheel range <ul><li>Up-to-date design ; </li></ul><ul><li>Grasps more than 2 50 of the most popular European cars for the last 5 years ; </li></ul><ul><li>Guaranteed application ; </li></ul>
  8. 8. Sterling - 5Jх13H2 <ul><li>Lada Kalina, Samara; </li></ul><ul><li>Chevrolet Spark, Aveo; </li></ul><ul><li>Kia Picanto, Opel Corsa; </li></ul><ul><li>Renault Clio; </li></ul><ul><li>Daewoo Matiz. </li></ul>
  9. 9. Freelance - 5½Jх13H2 <ul><li>Lada Kalina, Samara; </li></ul><ul><li>Chevrolet Spark,, Aveo, Lanos; </li></ul><ul><li>Kia Picanto, Opel Corsa; </li></ul><ul><li>Renault Clio </li></ul><ul><li>Hyundai Accent (TaGAZ ) : </li></ul><ul><li>Daewoo Matiz, Nexia </li></ul>
  10. 10. Miami 6Jх14H2 <ul><li>Lada 110, Priora, Samara; </li></ul><ul><li>Fiat Albea; </li></ul><ul><li>Ford Focus, Fiesta; </li></ul><ul><li>Honda Civic, Jazz; </li></ul><ul><li>Renault Logan, Symbol, Clio; </li></ul><ul><li>Chevrolet Lacetti, Aveo; </li></ul><ul><li>Skoda Fabia, Roomster </li></ul>
  11. 11. Leningrad- 6Jх14H2 <ul><li>Lada 110, Priora, Samara; </li></ul><ul><li>Fiat Albea; </li></ul><ul><li>Ford Focus, Fiesta; </li></ul><ul><li>Toyota Corolla; </li></ul><ul><li>Renault Logan, Symbol, Clio; </li></ul><ul><li>Chevrolet Lacetti, Aveo; </li></ul><ul><li>Skoda Fabia, Roomster </li></ul><ul><li>Kia Picanto </li></ul>
  12. 12. Cuba-libre - 6Jх15H2 <ul><li>Lada Classic, Kalina, Priora; </li></ul><ul><li>Citroen C4; </li></ul><ul><li>Peugeot 207, 307, 206; </li></ul><ul><li>Nissan Tiida, Almera; </li></ul><ul><li>Toyota Yaris, Corolla; </li></ul><ul><li>Ford Focus, Fiesta, Fusion; </li></ul><ul><li>Mitsubishi Lancer; </li></ul><ul><li>Kia Cerato; </li></ul>
  13. 13. Nirvana - 6½Jх15H2 <ul><li>Subaru Impreza; </li></ul><ul><li>Toyota Avensis, Auris; </li></ul><ul><li>Chevrolet Cruze; </li></ul><ul><li>Mazda 3, 6; </li></ul><ul><li>Nissan X-Trail, Primera; </li></ul><ul><li>Hyundai i30; </li></ul><ul><li>Skoda Octavia; </li></ul><ul><li>VW Jetta, Passat, Golf </li></ul><ul><li>Opel Corsa, Meriva </li></ul>
  14. 14. Off-line - 6½Jх16H2 <ul><li>Chevrolet Niva; </li></ul><ul><li>Lada 4x4 (Niva). </li></ul>
  15. 15. Freeman - 6½Jх16H2 <ul><li>Toyota Camry, Corolla, Rav4; </li></ul><ul><li>Subaru Forester, Outback; </li></ul><ul><li>Chevrolet Cruze; </li></ul><ul><li>GAZ Volga; </li></ul><ul><li>VW Tiguan, Passat; </li></ul><ul><li>Kia Sportage; </li></ul><ul><li>Nissan Qashqai, Qashqai +2; </li></ul><ul><li>Huyndai Tucson; </li></ul><ul><li>Suzuki Grand Vitara </li></ul>
  16. 16. Calvados - 7Jх16H2 <ul><li>Chevrolet Captiva; </li></ul><ul><li>Audi A6, A4; </li></ul><ul><li>Ford Mondeo, S-Max, C-Max; </li></ul><ul><li>Hyundai Santa Fe, i30; </li></ul><ul><li>Mitsubishi Lancer, Outlander; </li></ul><ul><li>Honda Civic 4D, Civic 5D; </li></ul><ul><li>Toyota Auris, Avensis, Camry, Rav4; </li></ul><ul><li>Mazda 3, 6 </li></ul>
  17. 17. Topol - 7Jх16H2 <ul><li>SsangYong Kyron; </li></ul><ul><li>UAZ Hunter, Patriot, Patriot II, Simbir, UAZ-3160 </li></ul>
  18. 18. Labels
  19. 19. Additional Advantages <ul><li>Sales promotion media ; </li></ul><ul><li>Development of marketing communications ; </li></ul><ul><li>Active positioning ; </li></ul><ul><li>Promo-site ; </li></ul><ul><li>Holding marketing activities . </li></ul>
  20. 20. <ul><li>Activities forwarded to explore, create and deliver the property within the iFree conception — is an effective way to establish a fundament for competitiveness , fast growth and long-term development . </li></ul>
  21. 21. <ul><li>Thank You! </li></ul>Contacts: Exports executive Mr. Yevgeniy Kokriatskiy +7 (391) 231-28-20, e-mail: [email_address] Foreign trade manager Ms. Nadezda Ugay +7 (391) 231-29-61, e-mail: [email_address]