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NEWS
Contact     Sue Nigoghossian                   Chloe Martinez               Chandan Belani
:           Ford Middle Ea...
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"Our participation in GITEX for the second consecutive year comes at the right time as we
debut our latest flagship m...
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•   SecuriCode™ Keyless Entry - enables vehicle access by unlocking the driver’s
    door using a five-digit code on ...
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The new 2010 Taurus builds on Ford Motor Company’s safety leadership by adding to its
leading number of IIHS (Insuran...
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactur...
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  1. 1. NEWS Contact Sue Nigoghossian Chloe Martinez Chandan Belani : Ford Middle East Public Affairs Asda’a Asda’a 971-50-454-3640 971-50-544-8536 971-50-5068465 971-4-3327767 971-4-335-5969 971-4-335-5969 snigogho@ford.com c.c.martinez@asdaa.com c.c.belani@asdaa.com IMMEDIATE RELEASE FORD FEATURES LATEST INNOVATIONS AND TECHNOLOGIES AS ALL-NEW 2010 TAURUS DEBUTS AT GITEX • All-new Taurus defines what to expect from Ford’s future car portfolio: cutting-edge technology, benchmark driving dynamics, premier quality and advanced safety features. • Taurus offers more technology features – 10 of them class-exclusive – than more costly premium sedans. DUBAI, United Arab Emirates, 5 October 2009 – Ford Middle East is participating in the GITEX Technology Week (18-22 October 2009), for the second consecutive year, as the official automotive partner for the region's largest information and communication technologies platform. This year, premiering as the Official Car for GITEX will be the all-new 2010 Ford Taurus, making its first-ever appearance in the Middle East with an expressive design, impeccable driving dynamics and class-leading technologies. “Ford Motor Company has so much happening at the moment in terms of new world-class quality products, unique technologies and smart as well as safety innovations that clearly indicate the future of Ford is truly upbeat and dynamic," said Waldo Galan, Ford Middle East's managing director. Go to http://media.ford.com for news releases and high-resolution photographs.
  2. 2. -2- "Our participation in GITEX for the second consecutive year comes at the right time as we debut our latest flagship model, the all-new 2010 Taurus that has received great acclaim since its first North American appearance this summer. The all-new Taurus not only will bring industry-leading technologies and exceptional craftsmanship to its segment, but it will also define what to expect from Ford’s future car portfolio: cutting-edge technology, benchmark driving dynamics, premier quality and advanced safety features. We are truly excited about this opportunity to show GITEX visitors as well as our customers in the Middle East the very result of our focused efforts," he added. The new Taurus underscores the Ford brand promise to bring technology to market at an affordable price. It also builds on its legacy of safety leadership by incorporating a comprehensive array of passive and active features to help protect its passengers. Some of the customer-focused technologies available on the 2010 Taurus and most of the new 2010 Ford, Lincoln and Mercury models – that are normally found on super premium and more expensive models – include: • Adaptive Cruise Control - allows the driver to set the vehicle cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting speed to help maintain a safe distance between vehicles. • Collision Warning with Brake Support - uses a radar sensor to detect moving vehicles ahead and provides a visual “heads-up” warning signal transmitted across the base of the windshield and an audible warning when slower-moving traffic is detected ahead. The system also pre-charges the brakes and engages an electronic brake assist to help the driver stop more quickly. • MyKey™ - allows parents or fleet administrators to activate a restricted driving mode. When enabled, MyKey features a persistent BeltMinder® with audio mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning. Additional programmability includes restrictions on audio volume, limiting top speed to 80 mph and speed chime warnings at 45, 55 or 65 mph. Go to http://media.ford.com for news releases and high-resolution photographs.
  3. 3. -3- • SecuriCode™ Keyless Entry - enables vehicle access by unlocking the driver’s door using a five-digit code on the new keypad system flush-mounted on the driver’s side B-pillar. • Auto High Beam - harnesses sensor technologies to switch headlights to high intensity when no other vehicles are detected, in a range of up to 500 feet for taillight detection, and up to 2,000 feet for oncoming headlight detection. • Rain-Sensing Wipers - use an advanced optical sensor to detect the intensity of rain to adjust wiper speed • Easy Fuel™ Capless Fuel Filler system- is an industry-exclusive feature that self- seals without a traditional fuel cap. • Blind Spot Information System (BLIS™) - consists of two multiple beam radar modules, one each per rear quarter panel. When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror • Cross Traffic Alert - uses the existing BLIS radar modules to sense oncoming traffic when slowly backing out of a parking spot. This industry-exclusive system functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths. • Ford SYNC® - is the fully integrated, in-vehicle voice-activated communications and entertainment system developed jointly with Microsoft. SYNC’s USB port and Bluetooth capability connects to MP3 players, memory sticks and smartphones. • Multi-Contour Seats with Active Motion™ - are an industry-exclusive feature for both the driver and passenger that reduces fatigue, integrating a six-way lumbar support and subtle rolling pattern massage. • Sony® Audio System - features a Class D full-digital amplifier, full DSP capabilities, Dolby® Digital 5.1 sound, 12 high-quality Sony speakers and 390 watts of continuous power (RMS). This system brings a rich, true surround listening experience to the vehicle. • Power Sunshade - is a luxury-class feature that shades the back windshield at the touch of a button, keeping the car cooler and more comfortable. Go to http://media.ford.com for news releases and high-resolution photographs.
  4. 4. -4- The new 2010 Taurus builds on Ford Motor Company’s safety leadership by adding to its leading number of IIHS (Insurance Institute for Highway Safety) Top Safety Pick ratings. The new model not only features side air bags that are designed to deploy up to 30 percent earlier than traditional air bag systems, it also pioneers the mainstream introduction of active crash-avoidance features such as a segment-first, radar-based forward collision warning system that helps drivers avoid accidents. In addition, the 2010 Taurus comes standard with Ford’s proven and award-winning Duratec 3.5-liter V-6 (263 NET hp; 249 lbs-ft NET torque) paired with a choice of two new six-speed automatic transmissions which includes an option of SelectShift®. This optional transmission offered on the SEL and Limited series features racing-inspired shift control paddles mounted on the steering wheel, while offering the convenience of conventional automatic operation, or a manual shift mode. “Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars," added Galan. "The premium craftsmanship and attention to detail, combined with its outstanding driving experience will redefine what customers should expect in a full-size sedan once they get behind its wheel next quarter.” Since its launch in North America earlier this summer, the all-new Taurus has been no stranger to awards and recognitions including a Top Safety Pick rating from the IIHS, and the Esquire magazine's inaugural Car of The Year. Visitors to GITEX '09 at the Dubai International Convention and Exhibition Centre (DICEC) will have the chance to see the all-new Taurus at the Ford stand inside the Consumer Electronics section in Sheikh Saeed Hall. Show visitors also can win a brand new 2010 Ford Taurus Limited model when taking part in the show's Passport Trail raffle. ### Go to http://media.ford.com for news releases and high-resolution photographs.
  5. 5. -5- About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com. Ford Motor Company’s history in the Middle East goes back to over 60 years. The company’s local importer-dealers operate more than 55 facilities in the region and directly employ over 4,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com. Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered $820,000 in grants to over 100 Middle Eastern environmental projects since 2000. For more information, please visit www.me.ford.com. Go to http://media.ford.com for news releases and high-resolution photographs.

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