Ford

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Ford

  1. 1. Lecture 12: Case Ford Motor Company: Supply Chain Strategy
  2. 2. Business Analysis Feedback: General <ul><li>Lots of interesting ideas, companies, decisions </li></ul><ul><li>Be specific – generic statements about companies ‘using IT to increase efficiency’ don’t tell us much </li></ul><ul><li>Presentation will be important </li></ul><ul><ul><li>Not just list of answered questions, but coherent study of the company and their decisions </li></ul></ul>
  3. 3. Feedback to each group: TODAY 3-5pm <ul><li>Suggested times – come to my office today E2 room 559: </li></ul><ul><ul><ul><li>3:00 SUN Microsystems </li></ul></ul></ul><ul><ul><ul><li>3:10 Southwest </li></ul></ul></ul><ul><ul><ul><li>3:20 Hyundai </li></ul></ul></ul><ul><ul><ul><li>3:30 Seagate </li></ul></ul></ul><ul><ul><ul><li>3:40 Infosys </li></ul></ul></ul><ul><ul><ul><li>3:50 Wipro </li></ul></ul></ul><ul><ul><ul><li>4:00 Salesforce </li></ul></ul></ul><ul><ul><ul><li>4:10 Walmart </li></ul></ul></ul><ul><ul><ul><li>4:20 Boeing </li></ul></ul></ul><ul><ul><ul><li>4:30 Safeway </li></ul></ul></ul><ul><ul><ul><li>4:40 Toyota </li></ul></ul></ul><ul><ul><ul><li>4:50 Amazon </li></ul></ul></ul>
  4. 4. Quiz
  5. 5. Synopsis <ul><li>How can Ford use the internet to improve how they interact with suppliers and customers? </li></ul><ul><li>Can they implement a model like Dell? </li></ul>
  6. 6. Buying experiences – computer vs car <ul><li>What different experiences have you had? </li></ul><ul><li>What factors lead to these differences? </li></ul>
  7. 7. Virtual integration <ul><li>What is it? </li></ul><ul><li>What does Dell get from it? </li></ul><ul><li>What aspects would be valuable to Ford? </li></ul>
  8. 8. Roadblocks at Ford <ul><li>What is stopping Ford from using a direct model? </li></ul>
  9. 9. Survey
  10. 10. Break, Presentation
  11. 11. Recommendations <ul><li>What steps should Ford take? </li></ul>

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