fish4cars reveals UK's most loved motors.


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fish4cars reveals UK's most loved motors.

  1. 1. News Release June 6th, 2007 fish4cars reveals UK’s most loved motors ~ leading cars and bikes website celebrates best ever start to a year ~ The extent of the nation’s love affair with the automobile is revealed today as fish4cars, the nationwide cars classified website, unveils its” top ten” of the UK’s favourite makes and models. The report, based on an analysis of 15 million searches for cars on the site between January and May 2007 reveals the UK’s most popular cars so far this year with the Ford Fiesta coming out on top. The fish4cars top ten by make and model Jan – May 07 1. Ford Fiesta 628,000 searches 2. Vauxhall Corsa 582,000 searches 3. Volkswagen Golf 496,000 searches 4. Ford Focus 385,000 searches 5. Peugeot 206 367,000 searches 6. Renault Clio 345,000 searches 7. BMW 3 Series 331,000 searches 8. Audi A3 325,000 searches 9. Honda Civic 300,000 searches 10. Ford Ka 189,000 searches The report also includes a comprehensive breakdown of what car models are the most popular regionally. The UK as a whole is a nation of Ford lovers, but there are a number of regions where other makes take pole position - London and Slough, for example, where the Volkswagen was the most frequently searched model. Vauxhall cars are more popular in the Midlands, the North and in Scotland. Joe Slavin, fish4 CEO said. “The top ten shows that the UK’s love affair with
  2. 2. the small car continues, with the trusty Fiesta being the nation’s favourite runaround. “There’s talk that the Fiesta could be discontinued – not if fish4cars customers have anything to do with it, it’s a clear winner!” Joe also comments “it is interesting to see so many searches for high performance cars on the site which is clearly a direct result from the increase in regional dealers joining fish4cars this year” Price-wise, the most popular bracket is for cars under £5,000, with the £7,500-£19,999 bracket following closely. fish4cars also has a growing selection of high-end vehicles with the BMW 3 Series and the Audi A3, just edging the Mercedes Benz out of the top ten. The report reveals that the January-May period has been fish4cars’ best ever start to a year with an average of 450,000 car buyers per month visiting the site. The period saw 464,000 visitors to the site in March – the highest number of car buyers in a month the company has ever received. The start of 2007 has also seen the growth of the fish4cars dealer network with 1000 dealers signing up in the last 12 months. In total, 3,000 dealers have joined to date. This year, fish4cars has also, for the first time, made motorbikes available on the site with nearly 7,000 models registered. fish4cars also has almost 4,000 vans and trucks for sale on the site. Colin Mathieson, sales director for fish4cars said, “2006 was spent training the sales teams of newspapers around the country to appreciate the value of online advertising. We have now begun to see the benefits of this training and with our sales team introducing more car dealers to the fish4cars website, we are seeing a dramatic increase in traffic, response and sales throughout”. Notes for editors
  3. 3. Top 3 makes searched on fish4cars per region: London Volkswagen, BMW, Ford Essex Ford, Vauxhall, Renault Wales Ford, Vauxhall, Renault Slough Volkswagen, Mercedes Benz, Ford Glasgow Vauxhall, BMW, Ford Manchester Ford, Vauxhall, Volkswagen Worcs Ford, Vauxhall, Renault Birmingham Ford, Vauxhall, Volkswagen Hampshire Ford, Vauxhall, Renault Gtr Manchester Vauxhall, Ford, Renault Nottingham Vauxhall, Ford, Peugeot Bristol Ford, Volkswagen, Peugeot Cheshire Vauxhall, Ford, Renault West Yorks Vauxhall, Ford, Renault Leices ter Ford, Vauxhall, Peugeot Liverpool Ford, Vauxhall, Volkswagen Durham Ford, Vauxhall, Renault Dorset Ford, Vauxhall, Renault Newscastle Ford, Volkswagen, Vauxhall Wiltshire Ford, Vauxhall, Renault Inner London Ford, Vauxhall, Renault Somerset Ford, Vauxhall, Renault Herts Ford, Vauxhall, Renault East Sussex Vauxhall, Ford, Renault About fish4 is the UK’s largest classified website for jobs, homes and cars with over 3.78 million unique users per month*. The company was developed in 1999 and is run by three of the biggest regional press groups: Newsquest Media Group, Trinity Mirror and Guardian Media Group Regional Newspapers. Collectively they account for over 60% of the UK’s regional press.
  4. 4. fish4 advertises annually in over 650 regional newspapers and distributes its classified search facility on over 220 regional websites, reaching 85% of the UK population. For more information visit: * Source: ABCe (Jobs) HBX (Homes/Cars) October 2006 About fish4 cars fish4cars is one of the UK’s fastest growing used car sales websites with over 450,000 unique users and 1 million car searches every month. In 2006 more than 800 new dealers signed up to the fish4cars network of more than 200 local, regional and national newspaper and magazine websites pushing the total number of advertising dealers to more than 3000 displaying 120,000 vehicles. The site features partnerships with leading car dealers and manufacturers including: Network Q, Reg Vardy, Arnold Clark, BMW, Volkswagen and Ford. The site also includes bikes, vans & trucks, boats and caravans as well as information on loans, car insurance and vehicle checks. For more information, please visit: For media enquiries about fish4cars, please contact the fish4 team at Cow PR on 0207 684 6969 or Alternatively, contact Katie Siegel on 0208 600 6998 or