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  1. 1. June 2009 Connecting North America EcoBoosted Lincoln MKT Ford Flex Lincoln MKS Ford Taurus SHO Transforming plants | Fiesta mission | Hybrid taxis
  2. 2. Connecting North America 2 Local briefs Ford Mustang top rated, Ford is different Drive the Ford Difference, Lincoln MKZ top safety pick. 5 Despite industry and economic challenges, we are 5 Hybrid cab continuing to successfully execute our product led transformation. Veteran San Francisco cabbie loves the This is evident in our recent May sales results, Ford Fusion Hybrid taxi. where once again we’ve increased our retail market share. In seven out of the last eight months, we’ve 6 Transforming increased our retail share when compared with the plants same period last year. In addition, with sales totaling more than 155,000 Manufacturing facilities vehicles, May was also the highest sales month for us get retooled, reopened to help bring Ford’s future. 6 since July 2008. The all-new Fusion continues to set records, with 8 SYNC goes home more than 19,700 Fusions sold in May. The Ford Flex and our combined hybrid sales of Fusion, Milan, Microsoft CEO buys Ford Escape and Mariner, also set records in May. Fusion Hybrid, receives the millionth car with SYNC. We are all familiar with the challenges facing General Motors and Chrysler, as well as the recent 9 EcoBoosted actions they have taken to restructure their respective organizations. An engine that uses less gas At Ford, our transformation plan is working and to deliver more power – Ford’s new EcoBoost. 8 we will continue to proactively work with all of our stakeholders to stay ahead of the competitive 12 Making it new environment. We will also make the tough decisions necessary to emerge from this economic climate a How Ford scientists research stronger company. natural products to cut petroleum use and waste. Let’s continue to spread the word that Ford is different; we have a plan; and our plan is working. 13 Fiesta mission Thank you for your continued hard work and commitment to Ford Motor Company. Fiesta Movement agents take on their new mission – and it’s high-tech. 9 17 Ford history When you could come to Mark Fields Detroit and drive away in a new car or truck. President, The Americas 20 Back Page Due to summer shutdowns, there They Said It, convoy leader, will be no July issue of @Ford. The next issue will be the August edition. build-a-dream and race to win. 13 Publisher: Sara Tatchio | Associate publisher: Susan Krusel | Managing editor: Robert Musial | Contributing editor: Jenn Corney | Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman | Graphic designer: Julie Yeiter Image coordinator: Brian Wybenga | Copy editor: Floyd Opperman | Writers: Meghan Cass, John Fossen, Jennifer LaForce, Diane Majeske, Robert Musial, Jamie Myler, Cliff Peters FCN N E W S Photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski Fax: (313) 248-5570 | Editorial: (313) 206-4679 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only) No portion of this magazine may be reproduced without prior written consent of @Ford. Many items advertised in @Ford are available through retail organizations and establishments not connected with Ford Motor Company. Availability, price, safety, quality and durability of these items rest solely with the respective manufacturers and their sales organizations. Ford assumes no responsibility for their use. @Ford is available online at The magazine is available monthly in racks at all Ford facilities in the U.S. and Canada, and mailed monthly to retirees. Retirees may opt out of mail delivery or make @Ford address changes only at June 2009 | 1
  3. 3. North America Ford aims to boost consumer confidence with ‘Drive’ event With summer driving Lincoln MKZ: Top underway, Ford is boosting safety pick rating by consumer confidence by taking Insurance Institute the worry out of making a car payment with the “Drive the Ford The 2010 Lincoln MKZ midsize Difference” plan. sedan has earned a Top Safety Now through July 31, Ford will Pick from the Insurance Institute Ford Mustang scores top rating for Highway Safety (IIHS). cover up to three months of pay- in government safety test The new MKZ has stronger, ments on select new Ford, Lincoln The 2010 Ford Mustang coupe earned the U.S. or Mercury vehicles as well as tailor-welded B-pillars between government’s top 5-star crash-test rating. offer 0 percent financing through its front and rear doorframes The new Mustang uses high-strength steel in its Ford Motor Credit. and features Ford’s first use body structure and ultra high-strength steel in its Ford also is continuing its of dual-phase high-strength door beams for additional side-impact protection. partnership with Susan G. steel rails in its front end. It also Both the coupe and the convertible benefit from Komen for the Cure and will has front-seat side air bags and a stiffer body structure and have specially designed donate U.S. $20 in the name of side-curtain air bags for head front-end crush zones to absorb and dissipate crash each prospective customer that protection in both rows. energy to protect the occupants. test drives a Ford, Lincoln or The MKZ rating further The latest safety results add further acclaim for Mercury vehicle up to $1 million. solidifies Ford’s position as the America’s favorite pony car, which has long been the For more, see the ad on Page 4. industry leader in the number leader in the retail sports car segment. of Top Safety Picks. Mortgage Rates Are Still Historically Low! Act Now! Look into refinancing your home with a responsible lender. Wells Fargo Home Mortgage continues to offer quality refinance solutions that address many of the challenges facing homeowners today. You may be able to: • Lower your monthly mortgage payment • Switch from an ARM to a predictable fixed-rate loan Be sure to mention you’re an employee • Access funds for large expenses or debt management of Ford Motor Company to receive Call today for a complimentary consultation. By spending a few minutes these special benefits! over the phone we can help you understand your refinance options. The Employee Mortgage Program® 1-800-821-9202 Monday – Friday 8:00 a.m. to midnight (ET) • Saturday 9:00 a.m. to 5:30 p.m. (ET) Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2009 Wells Fargo Bank, N.A., All rights reserved. #64297 4/09-7/09 2 | June 2009
  4. 4. Sales New products boost Ford sales, share in May Vehicle Sales 2009 Year-to-Date By John Fossen U.S. Top-Selling Cars and Trucks Rank Nameplate Units Sold Customer demand for new 1 Ford F-Series 143,717 products in May helped Ford post 2 Chevrolet Silverado 125,183 its highest monthly U.S. sales volume 3 Toyota Camry 123,848 since July 2008 and its best market 4 Honda Accord 107,088 share since 2006 – without increased incentive spending. 2010 Ford Fusion Sport 5 Toyota Corolla/Matrix 101,708 “At Ford, the future is now,” said Fusion looks like a winner for us.” 6 Honda Civic 97,505 Ken Czubay, vice president, Sales Senior Economist Emily Kolinski 7 Nissan Altima 80,078 and Marketing. “New products Morris says the company expects account for 50 percent of our sales, 8 Dodge RAM 80,038 vehicle sales to strengthen in the and demand for these products is second half of 2009. Based on that 9 Ford Fusion 66,585 driving our market share gains.” plus tightly controlled inventories 10 Honda CR-V 65,197 While Ford, Lincoln and Mercury and consumer reception for its new 11 Chevrolet Malibu 64,363 sales declined 24 percent in May, products, Ford is boosting second- they outperformed an estimated 12 Chevrolet Impala 63,756 quarter production by 10,000 vehicles 33 percent industry decline. As a and third-quarter production by 13 Ford Escape 61,017 result, Ford’s overall market share 42,000 vehicles compared to 14 Ford Focus 56,781 rose to about 16 percent. In addition, year-ago levels. 15 Toyota RAV4 52,187 total Ford Motor Company sales were 155,954, up 20 percent from April. 16 Hyundai Sonata 48,531 Ford of Canada posts Sales of the Ford Fusion were 17 Chevrolet Cobalt 44,829 19,786, Ford Flex sales were 4,305 and seventh share increase 18 Toyota Tacoma 44,126 sales of the company’s hybrid vehicles Ford of Canada marked its seventh totaled 3,906, setting three new sales consecutive month of market share 19 Jeep Wrangler 44,080 records. Lincoln’s new sedans, the growth in May, driven in part by 20 Toyota Prius 42,753 MKZ and MKS, helped the luxury Lincoln sales, which were up 11 21 Honda Odyssey 41,884 brand post a 2 percent sales increase. percent over the same period last year. 22 GMC Sierra 41,053 Fusion sales were up 9 percent, with Overall, sales of Ford cars and customers opting for the more expen- trucks in Canada were down 7.3 23 MAZDA3 38,583 sive Sport, SEL and Hybrid models. percent compared to last May, while 24 Ford Econoline 36,857 “We can’t get enough of them,” said Toyota sales were down 25.2 percent 30 Ford Edge 33,531 Ron Zintak, sales manager for Art Hill and General Motors sales were down Source: Manufacturers’ Reports Ford in Merrillville, Ind. “The 2010 12.4 percent. U.S. Market Share – 2009 Year-to-Date OTHER 0.1 1.8 1.8 0.6 0.3 0.1 3.9 25% MARKET SHARE PERCENTAGE 20 15 10 5 0 15.4% 19.4% 10.0% 15.9% 10.7% 7.2% 21.4% Source: Manufacturers’ Reports June 2009 | 3
  5. 5. Mercury Mariner Lincoln MKZ Ford Fusion Grab the wheel and Drive the Ford Difference at your Ford or Lincoln Mercury Dealer. The * difference starts with Ford quality that can’t be beat by Honda or Toyota. And the difference is in every vehicle in our lineup, which includes the most fuel-efficient midsize sedans in ** America – Ford Fusion and Mercury Milan. And now, when you test-drive the difference, † Ford will cover up to your first 3 payments, up to $700 a month. Different is good. So, Drive the Ford Difference today at your Ford or Lincoln Mercury Dealer. * asedonRDAGroup’sGQRScumulativesurveyat3monthsofservicein3surveysof2008Fordandcompetitiveownersconducted9/07-5/08.**EPA-estimated23city/34hwy, B 27combinedmpg,FusionS,I-4automatic,MilanI-4automaticwithRapidSpec101A.MidsizeclassperR.L.PolkCo.Non-hybrid.†Basedon$1,500cashbackon’09Fordand Mercuryvehicles,$2,100on’09Lincoln,ExpeditionandSuperDuty.®CUSTOMERMUSTSTILLMAKEACTUALPAYMENTSTOLENDER.NotavailableonHybridmodels,Mustang ShelbyGT-500™/GT-500KR,™LCFandF-650/F-750.NotallbuyerswillqualifyforFordCreditlimited-termfinancing.Foralloffers,takenewretaildeliveryfromdealerstockby 6/30/09.Seedealerforcompletedetails. 4 | June 2009 FUND01055_D172239_DTD_Mag_01.indd 1 5/28/09 6:48:16 PM
  6. 6. Product Veteran cabbie endorses Ford Fusion Hybrid By John Fossen After driving Ford Crown ground – that Victorias as taxis in San Francisco kind of stuff – for 20 years, Wilmar Fernandes over and over. was concerned about switching The Escape to a new 2010 Ford Fusion Hybrid. Hybrids have He questioned whether the car held up better had the power to handle the hills than expected. of San Francisco with the same If they didn’t aplomb as the larger Crown hold up, we Victoria. It turns out he was right. wouldn’t use “It doesn’t perform the same. them.” It performs better. I am in love And they with this car,” gushed Fernandes. wouldn’t have “The drive is so comfortable and ordered the so smooth that you just don’t want Fusions. to stop driving. Paul Gillespie “And I still cannot believe how doesn’t need “I am in love with economical my new Ford Fusion convincing. this car. The drive Hybrid is. I’m easily saving He’s spent more than four years is so comfortable 60 to 70 percent on gas.” behind the wheel of an Escape and so smooth Fernandes owns his own car Hybrid for Yellow Cab and drives as an independent Cooperative. that you just don’t contractor for Yellow Cab “I really love this vehicle. It gets want to stop Cooperative of San Francisco, better and better every year, and driving. And I still which recently ordered 40 Fusion it’s helped us save thousands cannot believe Hybrids. of dollars for drivers,” he said. General Manager Hal Mellegard “More than that, it’s helped us how economical says Yellow Cab chose Fusion reach our greenhouse gas my new Ford Hybrids for several reasons: reduction goals.” Fusion Hybrid is. To comply with a local green Gillespie says customers love I’m easily saving taxi-fleet mandate by 2011, to the idea of hybrid taxis and that he meet roof-height requirements has at least a half dozen conversa- 60 to 70 percent in certain areas of San Francisco tions per shift with customers on gas.” International Airport and because about the Escape Hybrid. – Wilmar Fernandes, of the cab company’s success with Fernandes is experiencing the San Francisco cab owner Ford Escape Hybrids. same interest in his Fusion The company has had well over Hybrid. He says customers have 100 Escape Hybrids in operation, requested to see the engine, the so I could have bought a Ford dating back to 2004. More than a trunk and even sit in his seat to Fusion Hybrid?’” dozen recently completed service, experience the driver comfort. Fernandes is so pleased with each logging about 300,000 miles Perhaps the most interesting his new Fusion Hybrid, he even before being replaced. reaction came from one of sent a note to San Francisco Ford “We’re famous for our hills, Fernandes’ friends who recently Lincoln Mercury, from whom he and the toll it takes it on vehicles,” purchased a Nissan Altima purchased the vehicle. said Mellegard. “Three hundred Hybrid. “My new Ford Fusion Hybrid thousand miles in San Francisco “He saw me in my new Ford is everything that I expected from are rough miles from going over Fusion Hybrid and was amazed,” it and more,” he wrote. “I feel like hills at 30 miles an hour where the recalled Fernandes. “He said, I couldn’t have made a better front wheels get 4 inches off the ‘Why didn’t I wait a little longer choice.” June 2009 | 5
  7. 7. Plants Plant transformations symbolic of Ford’s new way of business By Diane Majeske The machinery is different – it’s Kentucky Truck Plant, Michigan Assembly Plant, modernized and computerized. Louisville, Ky. Wayne, Mich. The manufacturing systems Ford has completed a U.S. $200 Ford is investing $550 million have changed, too; they’re leaner, million investment in the retooling to transform the former Michigan greener and more flexible, of its 40-year-old Kentucky Truck Truck Plant from a large SUV offering increased production Plant for production of the Ford factory into a modern and flexible options. Expedition and Lincoln Navigator, small car plant. The investment Even the work methods have which had been produced in will support approximately been altered, focusing more on Wayne, Mich. 3,200 jobs at the plant. employee empowerment and The retooling includes the Formerly the production site ergonomics. installation of a flexible body shop for Ford Expedition and Lincoln But the real difference behind that allows the plant to produce Navigator SUVs, the plant is the changes at so many Ford the more fuel-efficient SUVs being retooled to build fuel- assembly plants is more than alongside the popular Ford efficient global small cars in physical. It’s symbolic of the way F-Series Super Duty pickups. the coming years. Ford is transforming – changing Nearly 450 Ford employees Production of the new global not only its vehicle lineup and transferred to Kentucky Truck Ford Focus for the North production methods, but its entire Plant to support the change, which American market will begin next way of doing business. paved the way for the conversion year at the plant, followed in 2011 As part of its The change is about enhancing of the Michigan Assembly Plant in by production of a battery-electric transformation Wayne, Mich. Focus, which will be built to produce quality, emphasizing technology, smaller, fuel- and perhaps most importantly, efficient cars, investing in the future of the production American car manufacturing to of large SUVs bring consumers the vehicles they was moved from Michigan want to drive. to the Kentucky Piece by piece, plant by plant, Truck Plant. Ford is building its future. 6 | June 2009
  8. 8. alongside the gasoline-engine which are a key step in Ford’s plan version. The battery elecFocus to deliver leading fuel-economy will help Ford meet its promise across millions of vehicles. of delivering four new electric The plant has been outfitted with vehicles in the U.S. by 2012. a flexible powertrain At the heart of the plant’s manufacturing system that can be manufacturing transformation easily reprogrammed to perform is a flexible body shop operation, new tasks with minimal disruption “This is about investing in which uses reprogrammable to production. modern, efficient and flexible tooling in the body shop, As part of the plant’s $55 million American manufacturing.” standardized equipment in the retooling, a new production paint shop and a common-build database will provide a “birth – Alan Mulally, president and CEO, sequence in final assembly, history” for each engine, tracking at the Michigan Assembly Plant enabling production of multiple hundreds of metrics and allowing models in the same plant. any quality control issues to be transformation, construction Opened in 1957, the plant quickly and accurately isolated. is underway of an integrated formerly built Ford station Since opening in 1951, stamping plant at Cuautitlan. wagon bodies, the Ford Bronco Cleveland Engine Plant No. 1 has The plant, which opened and Ford F-150. produced more than 35 million in 1964, has been converted from Cleveland Engine Plant No. 1, engines, including the renowned its production of F-Series pickups Brook Park, Ohio “351 Cleveland” series and more for the Mexican market to build Last month, Ford reopened this than 24 million engines in the small cars for North America. plant to produce the new 3.5-liter famed 302 and 5.0-liter V-8 family. The Chihuahua Engine Plant, EcoBoost engines, which debut Cuautitlan Assembly Plant, Chihuahua, which builds I-4 this summer in the 2010 Lincoln Cuautitlan Izcalli, Mexico engines, also will assemble diesel MKS, Lincoln MKT, Ford Taurus Extensive changes to the engines for light- and medium- SHO and Ford Flex. Cuautitlan Assembly Plant near duty trucks Approximately 250 employees Mexico City have prepared it in a variety of global markets. returned to the plant, which had to produce the Ford Fiesta for In addition, through a joint The process been idled in 2007, to build the North American customers, venture with Getrag (GFT), Ford also included advanced, fuel-efficient engines, beginning in 2010. As part of this will establish a new transmission reopening Cleveland plant in Guanajuato to support Engine Plant various Ford products. No. 1 to build The moves are expected EcoBoost to create approximately 4,500 engines and Ford jobs. building a stamping plant – John Fossen contributed at the Cuautitlan to this story Assembly Plant. June 2009 | 7
  9. 9. Product One millionth SYNC-equipped car goes to Microsoft CEO By Diane Majeske The popularity of Ford SYNC® made the choice even easier. In 2008, SYNC was upgraded to hit a milestone recently when the Delivering the car to Microsoft’s provide a Vehicle Health Report 1 millionth vehicle with the system campus outside Seattle was Ford and 911 Assist™ and more was delivered to a customer. CEO Alan Mulally. applications are on the way. And the man who bought the As the cameras snapped Ford’s latest application – Traffic, car? Microsoft and rolled, Ballmer jogged up Directions and Information – CEO Steve and greeted Mulally who handed became available in late May. Ballmer. over the keys . That the 1 millionth SYNC- It makes “This is awesome. It’s beautiful, equipped vehicle is a 2010 Fusion sense as the man,” Ballmer said, looking over Hybrid is only fitting since the car SYNC system in his new car. is the most fuel-efficient midsize the Ice Blue SYNC is Ford’s voice-activated, car in America, with a certified 2010 Ford in-car communications and 41 mpg rating in the city, topping Fusion Hybrid entertainment system for Bluetooth the Toyota Camry Hybrid by 8 mpg. was powered enabled mobile phones and digital Since Mulally and Ballmer by Microsoft music players. Since its 2007 debut talked at a trade show earlier Auto software. on the Ford Focus, SYNC has this year, Ballmer also has The fact that become so popular that now more purchased a new Ford Flex. Ballmer’s father than 80 percent of the vehicles that And, he told the media, he’s was a 30-year Ford sells in North America are looking forward to getting a Ford employee equipped with the system. new Lincoln MKS next. The best wireless value. From America’s Largest and Most Reliable Wireless Network. Now Ford employees and retirees can call more Special savings for Ford Employees and Retirees people and use zero minutes. • 20% off your Calling Plan Monthly Access 1 or 2-yr. line term on eligible plans $34.99 or higher required. Get Friends Family.® Unlimited Calling to the 10 numbers For Family SharePlan,® discount only available on primary lines. you call the most on any network, even landlines. Anywhere in • 25% off eligible Verizon Wireless accessories America. Plus, unlimited talk with America’s Largest • Choose from a variety of discounted phones or Mobile to Mobile Calling Family. Over 80 million strong. save on the latest PDAs Included with Nationwide Family SharePlan® of 1400 Anytime Minutes or more. Activation fees, taxes other charges apply.* 1 or 2-yr. line term on eligible plans $34.99 or higher required. • No activation fees Verizon Wireless is proud to be the preferred wireless provider of Ford Motor Company Call 1.800.VZW.4BIZ Click Visit Your Local Verizon Wireless Store *Our Surcharges (incl. Fed. Univ. Svc. of 11.3% of interstate int’l telecom charges (varies quarterly), 7¢ Regulatory 85¢ Administrative/line/mo. others by area) are not taxes (details: 1-888-684-1888); gov’t taxes our surcharges could add 5% – 36% to your bill. Activation fee/line: $35 ($25 for secondary Family SharePlan lines w/ 2-yr. Agmts.) IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan credit approval. Up to $175 early termination fee other charges. Friends Family: Only domestic landline or wireless numbers (other than directory assistance, 900 numbers, or customer’s own wireless or Voice Mail access numbers) may be added; all qualifying lines on an account share the same Friends Family numbers, up to account’s eligibility limits; set up and manage online. Offers coverage, varying by service, not available everywhere. Discounts are subject to corporate customer maintaining a minimum number of lines, proof of employment and may only be available via online business resources. Accessory discounts are off retail price and cannot be combined with bundled offers or promotions. While supplies last. Shipping charges may apply. In CA: Sales tax based on full retail price of phone. ©2009 Verizon Wireless. 8 | June 2009
  10. 10. Cover story EcoBoost offers less-is-more solution for fuel economy and performance By Robert Musial It’s a smart solution for changing times – comparable to a 4.6-liter V-8, Kuzak said offering EcoBoost is an engine that uses less gas to deliver while keeping the fuel economy part of Ford’s goal to deliver fuel more power. This less-is-more technology of the smaller V-6 powerplant. economy leadership in every new vehicle by providing affordable The MKS with EcoBoost will is Ford’s new EcoBoost™ engine. deliver at least 24 mpg highway technology on the largest number and produce 355 horsepower. of cars, trucks and crossovers. Combining a direct injection Brett Hinds, manager, Best of all, customers can gasoline engine with twin Advanced Engine Design and expect that V-8 like performance turbochargers, EcoBoost Development, said the new on regular 87 octane fuel rather delivers the fuel economy and V-6 EcoBoost improves gas than premium gas like many com- lower emissions of a V-6 with petitive vehicles, a further savings. mileage by 10 to 20 percent over the performance of a V-8. a V-8 engine of similar power. EcoBoost technology also will “The beauty of EcoBoost is that In the 2010 Lincoln MKS, themake it possible for a fuel-sipping it enables us to downsize for fuelnew 3.5-liter EcoBoost engine 4-cylinder engine to have the efficiency, yet boost for power,” offers the power and torque punch of a V-6. said Derrick Kuzak, group The Focus-sized vice president, Global Lincoln C Concept Product Development. that debuted at the Starting this summer, 2009 North American EcoBoost becomes International Auto Show available in the Ford was powered by a small Taurus SHO, the Ford Flex, 1.6-liter EcoBoost engine the Lincoln MKS sedan that offered a projected and the all-new Lincoln 43 mpg on the highway The Focus-sized Lincoln C MKT crossover. while pumping out an By 2013, more than Concept that debuted at estimated 180 horsepower. 90 percent of Ford’s North the 2009 North American That bests the current American nameplates, International Auto Show was Focus equipped with a from the workhorse Ford powered by a small 1.6-liter 2.0-liter naturally F-150 which gets a version EcoBoost engine that offered aspirated engine by of the engine next year to nearly 25 percent in a projected 43 mpg on the the compact Ford Focus highway mileage while will be available with highway while pumping out offering the performance EcoBoost engines. an estimated 180 horsepower. of a “pocket rocket.” June 2009 | 9
  11. 11. Cover story How EcoBoost works EcoBoost uses the engine’s four cycles to do more with less: 1 Intake stroke Under pressure from the twin 1 2 turbochargers, air flows into the cylinders from the intake valves while fuel is strategically injected into the cylinders in small, precise amounts. 2 Compression stroke As the fuel vaporizes and mixes with the air, the charge is cooled, resulting in reduced knocking tendencies and enabling higher compression ratios. 3 Power stroke Compared to conventional port 3 4 injection, direct injection produces a denser charge, resulting in the production of greater power. 4 Exhaust stroke Spent gases are pushed through the exhaust valves, where they are routed to the turbochargers for the efficient conversion of exhaust gases into energy to drive the turbochargers. EcoBoost’s extreme durability testing By Cliff Peters This cycle was repeated 1,500 times To ensure the water-cooled without an oil change before the turbos turbochargers used on Ford’s new were cut open for a detailed inspection. EcoBoost engines were the right They passed with flying colors. choice, Ford engineers put the But that wasn’t the end of it. EcoBoost V-6 through rigorous Back in the dynamometer lab, the and intense testing, well beyond 3.5-liter EcoBoost V-6 completed a what most engines would ever face. grueling 362-hour test with extended The testing was crucial because periods at full boost and peak power. turbochargers on an engine operate That’s the equivalent of running the at extremely high speeds and high 24 Hours of Daytona race – for more temperatures – up to 170,000 rpm than 15 days straight. and 1,700 degrees Fahrenheit. EcoBoost again passed the test, In one test, engineers ran EcoBoost ensuring customers that the new flat-out at maximum boost for a engine requires no special treatment 10-minute period – until the turbos for its reliable operation. EcoBoost glowed orange-hot. Then, the cooling owners can pull in their driveways was shut down and the engine was and switch off just like any other allowed to “bake” before another engine, and there are no special or run was started. shorter oil-change intervals. 10 | June 2009
  12. 12. 3.5L EcoBoost: Performance of a V-8 – Fuel Economy of a V-6 Direct Injection (DI) Fuel System High-pressure fuel system for improved fuel economy, improved performance and lower emissions High Compression Ratio 10.0:1 compression ratio for improved engine efficiency Variable Camshaft Timing Variable camshaft timing for optimized fuel economy, performance and emissions Oil-Cooled Pistons with Fully Machined DI Feature • il-cooledpistons O for improved durability • ullymachineddirectinjection F features for improved fuel economy and combustion Dual Water-Cooled Turbochargers • ualturbosforimproved D torque response • atercooledforimproveddurability W •mprovedlow-speedtorque I and peak power Higher Alloyed Crankshaft and Connecting Rods Improved crankshaft and connecting rod strength for greater durability Cleveland Engine begins production of EcoBoost By John Fossen The 3.5-liter EcoBoost V-6 is the first direct-injection, twin-turbocharged V-6 engine to be produced in North America. Produced at the historic Cleveland Engine Plant No. 1, the powerplant makes its debut this summer in the 2010 Ford Taurus SHO, Ford Flex, Lincoln MKS and all- new Lincoln MKT. As part of the U.S. $55 million retooling to reopen the plant, a new production database will provide a “birth history” for each engine, tracking hundreds of metrics and allowing any quality control issues to be quickly and accurately isolated. June 2009 | 11
  13. 13. Innovation Eco-friendly products going into Ford vehicles By Jennifer LaForce Going beyond fuel efficiency like material created from plastic and what’s under the hood, Ford pop bottles, chromium-free designers and researchers are leather and engineered taking a total green approach by ebony wood, all of incorporating more sustainable which reduce materials and processes inside waste, energy the vehicle, too. consumption and “Wherever petroleum-based CO2 emissions. materials exist – in plastic, rubber, Featuring a foam, film or fabric – we are lower-impact water- based stain, the recycled and engineered ebony wood will be featured decrease our on the Lincoln Navigator, MKX use of foreign oil and MKS. and that also are cost effective. To ensure these measures No material is ignored as a resonate with customers, Ford possible substitute for interior designers work to understand applications, from recycled blue the different levels of green jeans and plastic pop bottles to consumerism. Statistics show that such natural materials as corn, one in four adults in the U.S. are hemp, soybeans and wheat straw. living more sustainable lifestyles, Soy-based foams are now used are interested in companies that in the seats of the Ford Expedition, are more socially responsible and F-150, Focus, Escape and Escape are buying products that Hybrid, Mustang, Mercury are healthier for people Mariner and Lincoln MKS. By and the planet. using soy foam seats in more Polymer looking to minimize its Designers also are than 1 million vehicles annually, technical proportion and replace it examining the most Ford has cut its petroleum use by leader Deborah with a sustainable expressive way to use more than 1 million pounds a year. Mielewski is This year, the industry’s first material,” said Dr. these materials in one of the Ford scientists Cynthia Flanigan, technical vehicle interiors and how they soy foam headliner will be used researching expert, Ford Plastics Research. best represent each vehicle brand, on the 2010 Escape and Mariner. the use of soy For example, Ford’s award- said Carol Kordich, designer, The use of post-industrial substitutes for winning soy-based foam seat Corporate Design. recycled yarns in seat fabrics, oil-based from the Escape to the Ford cushions and backs will be on Customers expect suede to plastics. more than 1 million Ford, look and feel like suede even if it’s Fusion and Mercury Milan Lincoln and Mercury vehicles made from plastic bottles. Interior Hybrids, represents a 64 percent by the end of this year, leading wood accents, a common luxury- reduction in energy consumption to a total reduction in carbon car cue, must exhibit rich colors and 60 percent reduction in dioxide emissions of more and textures, whether they are CO2 emissions. than 5 million pounds. derived from a natural veneer In addition, all North American Most recently, Ford announced or a more eco-friendly 2009 Ford products use under- that the all-new 2010 Ford Taurus reconstituted wood veneer. body shields made from post- SHO, Ford Fusion and Lincoln The challenge is to develop consumer recycled resins such MKZ will feature sustainable alternative interior materials as detergent bottles, tires and interior materials such as seat that do not compromise function battery casings, diverting more fabrics made with varying degrees or durability, and that can be made than 25 million pounds of plastics of post-industrial yarns, suede- in more eco-friendly ways to from landfills. 12 | June 2009
  14. 14. Marketing Fiesta ‘agents’ to go on high-tech missions By Meghan Cass With their first missions of travel European-built Fiestas behind them, the 100 Fiesta and setting off, the agents Movement agents have embarked have created a big on their second monthly missions impression in the social to introduce Ford’s new small car media world. to North America. In the first month alone, This time, the lucky 100, who they garnered about were chosen from more than 1 million video views on 4,000 entrants who submitted YouTube, more than 180,000 even after a applications to test-drive the photo views on Flickr and more friend scaled a wall to snap a Ford Fiesta for six months, are than 1,500 mini-messages or photo of the car in the city’s visiting companies across the “tweets” on Twitter. impound lot. U.S. that are developing “Our agents are clearly June missions: Technology state-of-the-art technologies. demonstrating how powerful The agents’ June missions This close-up look will take them they are at delivering unique include: inside places few have been, at the content to their friends and • visiting the Pandora office to happenings of some of the hottest followers in the social arena,” attend an in-house concert and technology names such as said Sam De La Garza, brand learn how Pandora records music Pandora and Twitter. manager, Fiesta. live to stream it online. As with their first missions, Agents also are telling their • celebrating Twitter at the the Fiesta agents will then relate daily Fiesta stories in creative “140 Character Conference” – their experiences through a ways and showing off every named for how many letters and variety of social media sites. aspect of their journey. numbers can fit in a Twitter Visitors can follow the agents at These have included: message – where they will meet • one agent who showed off the expert users and learn new social People are taking notice roominess of the Fiesta trunk by networking tricks. After kicking off the movement loading it up with old electronic • finding a new product that in May by taking the keys to 100 equipment to take to the recycler. hasn’t been featured on the • a pair of agents who humorous Internet series “Will It documented a familiar Blend?” and delivering it to the experience with the Blendtec headquarters in Utah. Fiesta – people stopping There will be other missions them on the street to get in the months ahead as Ford Fiesta more information about prepares for the North American Movement the car. launch of the Fiesta in early 2010. agent Brittani • agents who traveled Fiesta sales success Taylor, left, is to unique places across Since its launch in Europe last one of the lucky ones driving and the U.S., including year, the all-new Fiesta has reporting on driving their Fiesta become the fastest-selling Fiesta Ford’s new through a giant there in the car’s 33-year history, small car. California redwood and selling 43,000 parking it next to the cars there in Oscar Mayer April alone. Wienermobile. The Fiesta is • one agent who also a sales thought his Fiesta was success in Asia stolen, only to learn that where it went the city had towed it and on sale earlier then claimed it hadn’t, this year. June 2009 | 13
  15. 15. North America Transit Connect helps bring books to kids Ford Mustang, F-150 Children in Tampa, Florida, are getting picked as top road more chances to trip cars of 2009 Ford outscores Honda read, thanks to The 2010 Ford Mustang in latest owner survey Jennifer Frances, convertible and the 2009 Ford the CBS News Early F-150 are the two of the best Ford vehicles topped Honda in Show and Ford. vehicles to take along on a a recent AutoPacific survey that Frances, the summer trip, say the editors of measures the percentage of founder of “Bess Kelley Blue Book’s owners who would recommend the Book Bus,” was For fun in the sun, nothing their current vehicles to others. surprised to receive beats a soft-top Mustang. “It Ford captured six segment a new customized spells a rousing good time,” said winners – Ford F-150, F-Series 2010 Ford Transit Jack Nerad, of Kelley Blue Book Super Duty, Flex, Edge, Mustang Connect to aid the literacy outreach program she and and Lincoln Navigator – while started seven years ago. Since then, she’s given The editors also singled out the Honda captured three. General away an estimated 30,000 books a year to under- F-150 for vacationers planning to Motors and Chrysler each privileged kids. tow a trailer or anything else that recorded two winners. “Nobody makes a better truck than Ford … plus requires a hitch. “This truck meets The survey was based on it’s more compact so it will be easier to drive than the needs of even the most hard- responses from more than my old van. The kids will love her,” said Frances. core towing fanatics,” said Nerad. 25,000 consumers who She was selected by the show as part of an For more on’s purchased or leased new cars “angels” series that celebrates people who show Top 10 Road Trip Cars, visit or light trucks from September courage and selflessness in the face of adversity. 2008 to December 2008. Ford World UP TO $400 OFF SELECT LAWN TRACTORS* Of all the things we cut, corners aren’t one of them. Get a Select Series™ Lawn Tractor with a 4-year limited warranty included. Our versatile Select Series lawn tractors aren’t just built to last. Each one comes backed by a 4-year limited warranty, plus the expertise and responsive service of our John Deere dealers. Right now we’re extending exclusive partner discounts to Ford employees on select John Deere products. Stop by today to see why Nothing Runs Like a Deere™ . Coupon amount is subject to change. See dealer for details. John Deere’s green and yellow color scheme, the leaping deer symbol and JOHN DEERE are trademarks of Deere Company. 09-5752 14 | June 2009 Vertis QCA 1300 19th Street, Suite 200 Cyan Magenta Yellow Black 09-5752 East Moline, IL 61244
  16. 16. Programs New Blue Lane Solutions badge underlines Ford’s green technology By Robert Musial To help promote Ford as a we’re doing, whether it’s a technological innovator, a maker hybrid, EcoBoost, Flex Fuel, the globe,” said Novak. of fuel-efficient vehicles and to clean diesel or electric,” he said. Ford will use the new badge demonstrate a continuing concern “As we move to democratize on a wide variety of upcoming for the environment, there’s a new these technologies in larger products, beginning with the badge in town – Blue Lane Solutions. numbers across the portfolio, 2010 Ford Taurus SHO and the An update of Ford’s 17-year-old it’s a great symbol to communicate Lincoln MKS, both of which have “road and leaf” badge, the Blue Lane a consistent message around the new EcoBoost engines. Solutions symbol helps underline the fact that the Blue Oval has been green since, well, the last century. Two extra PINS for “It was first used in 1992 so it has tremendous equity, but needed employees, retirees an update for the 21st Century to It’s time to put more people behind the create a global umbrella to support wheel of a Ford, Lincoln or Mercury vehicle. and symbolize all of Ford’s ‘green’ To help out, all eligible employees and technologies,” said Rick Novak, retirees will receive two incremental X Plan manager, Global Cross Vehicle PINS in 2009, for a total of six. Marketing Strategy. These additional X Plan PINS are governed by the same rules as existing X Plan PINS. “Blue Lane Solutions is not one Just log in to to send a PIN – it’s that easy. thing – it reinforces all of what June 2009 | 15
  17. 17. Retirees RETIREE CLuBS Dearborn Assembly Retirees Retirees: Stay in touch (Dearborn, Mich.) Meets at 9 a.m. first Mondays, Big Boy, Restaurant, with Blue Oval Connect 13001 Michigan Ave., Dearborn. Contact: Henry Russell Jr. at PDC/Body Engineering Here’s an easy way to stay connected to the latest news Illustration Retirees from the Blue Oval on products, people and upcoming events (Canton, Mich.) that shape the future of Ford Motor Company. Meets at 1 p.m. first and third Tuesdays, The Blue Oval Connect 4 Friends Bar Grill, 44282 Warren Rd, Canton. retiree outreach program Contact: Al McDonald at sends breaking news and periodic newsletters to Plant Engineering Office Retirees retirees’ e-mail boxes. This (Livonia, Mich.) keeps retirees informed on Meets at 11:30 a.m. second Tuesdays, automotive topics and helps Elks Lodge, 31117 Plymouth Rd., Livonia. them continue to be strong Contact: Russ Van Zanten at or (734) 728-7308. ambassadors for the Blue Oval. By registering to be a part Product Development, of Blue Oval Connect, retirees receive: Body Design and Engineering Retirees • News on new and current products (Lincoln Park, Mich.) • Breaking news updates Meets at 11 a.m. first Wednesdays, • Event promotions K of C Hall, 25160 W. Outer Drive, Lincoln Park. • Links to important Web sites Contact: Jim White at • Access to Ford retiree groups across the U.S. Ford Rouge Transportation Retirees Visit to register for this (Woodhaven, Mich.) free electronic Ford news service. Meets at 9 a.m. first Wednesdays, Louie’s Restaurant, 22169 West Rd., Woodhaven. Contact: Leo R. (Dick) Esper at uAW Eastern Carolina Retirees (Little River, S.C.) Meets at 10 a.m. second Wednesdays, V.F.W. Hall, 111 Hwy. 57 North, Little River, S.C. Contact: Bob Artus at (803) 481-3622. Dearborn Assembly Plant Retirees (Livonia, Mich.) Meets at 12:30 p.m. third Wednesdays, Richard’s Family Restaurant, 39305 Plymouth Rd., Livonia. Contact: Rose at Ford Dearborn Engine Fuel Tank Retirees (Taylor, Mich.) Meets at 11 a.m. first Thursdays, Fire Mountain Restaurant, 14691 Huron, Taylor. Contact: Hazel Fuller at July 14: Ford Metro Atlanta Salaried Retiree Club (Alpharetta, Ga.) For info on next meeting, contact: Dave Andre at 16 | June 2009
  18. 18. History How to ‘drive away’ in your new Ford By Jamie Myler In the 1950s, Ford’s Factory Broderick, a bee farmer said Broderick. Delivery Department created from Emery, Utah, a small town The couple toured the “Drive-Away Program” 200 miles south of Salt Lake City. the Rouge assembly which allowed customers to While ordering his new Ford line, the Rotunda come to Detroit to pick up their pickup, he told his dealer that and the Henry Ford Museum. Utah farmer new Ford vehicles in person. someday, he’d like to see the Then they went to the Factory Wilford Broderick and Under the deal, customers Ford plant in Dearborn. After Delivery building on Jefferson his wife Elverde would not incur the shipping his dealer told him about the Avenue just east of downtown picked up their charges on their vehicle and drive-away program, Broderick Detroit to take delivery of their new F-100 often, these savings were enough and his wife flew in from Utah “spanking new” Ford F-100. Ford pickup to cover their trip expenses. for their drive-away vacation. Before he and his wife drove from salesman R.T. Larsen in Besides picking up their “When we got to Detroit, they back to Utah, Broderick offered June 1955. new Ford, they also could take practically rolled out the red carpet this advice: “Next time you want a vacation, visiting such popular for us,” Broderick later wrote. Ford a vacation, pick up your pickup spots as the Henry Ford Museum staffers even made the couple’s in Detroit.” and Greenfield Village, the hotel reservations for them. Ford no longer has a drive away Rotunda as well as touring “Throughout our whole stay, they program and there’s no word what the Rouge Assembly Plant. did everything possible to make our happened to Broderick’s truck but One customer who did just vacation pleasant. They sure gave the factory delivery building is that in June 1955 was Wilford us some wonderful memories,” now part of a Ford dealership. present this aD to receive one Free aDmission with the purchase oF a seconD aDmission oF equal or Greater value. cannot be useD For Groups or combineD with anY other Discount or oFFer. limit one Free aDmission per coupon. valiD June 13 - auG 30, 2009. “Father maDe the special oFFer For ForD emploYees anD retirees – brinG a FrienD For Free! most popular car in the worlD, i want to make the best car in the worlD.” - EdsEl b. Ford Hot Looks… Hot Car… Hot Stuff! New for 2009 Mustang Ashley Force Different by design The STyling of edSel ford a new exhibit at edsel eleanor ford house Merchandise available exclusively at Ford Collection! Your largest source for Ford merchandise! 1100 lake shore rD., Grosse pte. shores l 313.884.4222 l June 2009 | 17 atFord-MayAd.indd 1 4/23/09 2:05:30 PM
  19. 19. Calendar MONTHLY Meets 5 p.m. Tuesdays. of Columbus, 23663 Park St., Dearborn. 1st Floor Break Room, PDC Dearborn. Contact: Dennis Active and Astronomy Club Building #4. Contact Elijah Natoli, DENISNATOLI@aol. retired and (Dearborn, Mich.) Rogers at (313) 248-2132 com or Jerry Long, contract and agency Meets 5:30 p.m. fourth or employees. Contact: Mike Thursdays. Parsons at MPARSON1@ Henry Ford Ford Genealogy Club or (313) 594-6765. Community (Dearborn, Mich.) College, Meets 5 p.m. second Dearborn. Thursdays. Ford WHQ north Visit: www. entrance, Conf. 5A-East. Contact: Ford Brew Club Ford Golf Association Ford Classic Auto (Southeast Mich.) (Southeast Mich.) Restoration Society Meets monthly. Contact: (Southeast Mich.) Leagues meet Mondays, Tues- Chris Frey at CFREY@ford. days, Thursdays. Contact: Dave Meets 5:30 p.m. second com or (313) 390-2339. Bolton at Dearborn ultimate Wednesdays. Contact: Bill Chess Club Kern, WILLIAM.KERN@ Frisbee Club (Dearborn, Mich.) or (313) 755- (Dearborn, Mich.) 3871 or Sheryl Audritsh, Meets 6 p.m. Tuesdays. Henry Ford Community College, Dearborn. Contact: Tom Leone Ford Euchre Club at or visit (Dearborn, Mich.) Meets 5:30 p.m. first and third Mondays. Knights JuNE June 19-21 Ford Model Railroad Club (Dearborn, Mich.) Ford Wagon Train Meets 6 p.m. third Tuesdays. RV Club Camping (Marshall, Mich.) Come In. Relax. Enjoy. Ford World Headquarters cafeteria. Contact Doug Meets at Tri-Lakes Trails, Brooks at DBROOKS6@ford. 219 Lyon Lake Rd., Marshall. com or (313) 337-1124. Contact: Steve Alexander at Ford EmployEEs and rEtirEEs: Ford Photo Club SAALEXANDER@ Show your badge or bring a copy of (Dearborn, Mich.) or (734) 207-0286. this ad to receive a Free Appetizer Meets 5:30 p.m. third Thurs- AuGuST days. Contact: Bill Kern at now thru the end of August. WILLIAM.KERN@zeledyne. Aug. 9 Valid at Dearborn location only. Valid only with com or (313) 755-3871. Mustang Memories the purchase of an entree. One per table, per visit. Ford Scuba Club All Ford Show (Redford, Mich.) Swap (Novi, Mich.) Meets 7 p.m. third Meets 8 a.m.- 5 p.m. Aug. 9. Wednesdays. Timber Wolf Rock Financial Showplace, Tavern, 25641 Plymouth Rd., 46100 Grand River, Novi. Redford. Contact Mickey Contact: Malfitano at (734) 658-0983 or or Fairlane Town Center 18900 Michigan Ave. • Dearborn, MI 48126 Ford Employee 313-271-2363 • Softball Association (Dearborn, Mich.) Games 5:20 to 7:40 p.m. weeknights. Rotunda Fields, 18 | June 2009 Bravo Fairlane FordRateCard May 09.indd 1 5/20/2009 3:36:52 PM