Doug Ford.ppt


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  • Doug Ford.ppt

    1. 1. Public Consultation in a Frantic World Douglas Ford Communica Public Affairs Inc. EDAC 2005 Presented to
    2. 2. Communica Public Affairs <ul><li>Public consultation and strategic communications company – headquartered in Calgary </li></ul><ul><li>Primary focus is public consultation in support of capital projects </li></ul><ul><li>Strategic communications counsel </li></ul><ul><li>Wide range of experience </li></ul><ul><ul><li>Over 45 federal / provincial pipeline regulatory applications </li></ul></ul>
    3. 3. Questions to Ponder - Effective Stakeholder Engagement <ul><li>What are the unique challenges of engaging stakeholders in today’s environment? </li></ul><ul><li>How do we manage expectations in such an environment? </li></ul><ul><li>What does consultation really mean to stakeholders & communities? </li></ul><ul><li>What does the mega-project environment look like in Western Canada going forward? </li></ul>
    4. 4. <ul><li>What does the future hold for communications/ consultation planning? </li></ul><ul><li>Can there be a balance between effective consultation and timely regulatory approvals? </li></ul><ul><li>What are likely to be the main impediments to project development? </li></ul>Questions to Ponder Effective Stakeholder Engagement
    5. 5. Massive Development <ul><li>Some $54 billion worth of projects planned for the Alberta Oil Sands over the next 10 - 15 years </li></ul><ul><li>Multitude of well sites, forest operations and utility corridors </li></ul><ul><li>Many significant pipelines in various stages of development: </li></ul><ul><ul><li>Mackenzie Valley – Gas - $4 billion (Cdn) </li></ul></ul><ul><ul><li>Alaska Producers – Gas - $9-15 billion (US) </li></ul></ul><ul><ul><li>Enbridge Project Gateway – Oil - $4.0 billion (Cdn) </li></ul></ul><ul><ul><li>Terasen BC Option – Oil - $3.5 billion (Cdn) </li></ul></ul><ul><ul><li>Enbridge Waupisoo – Oil - $600 (Cdn) </li></ul></ul><ul><ul><li>Terasen Corridor – Oil - $900 million (Cdn) </li></ul></ul>
    6. 6. <ul><li>Pace of infrastructure and project development puts increasing stress on stakeholders’ capacities </li></ul><ul><ul><li>Private landowners </li></ul></ul><ul><ul><li>Environmental interest groups </li></ul></ul><ul><ul><li>Government representatives & officials </li></ul></ul><ul><ul><li>Aboriginal stakeholders </li></ul></ul><ul><ul><li>The broader public </li></ul></ul><ul><ul><li>Regulatory bodies </li></ul></ul>Unique Challenges
    7. 7. <ul><li>Municipal, provincial and federal regulators or permitting bodies - struggling to regain public confidence </li></ul><ul><li>In the face of multiple projects – regulators / agencies have limited resources to apply </li></ul><ul><li>Trying to modify and upgrade consultation requirements to meet new stakeholder expectations </li></ul><ul><li>End result is regulators / permitting bodies potentially overwhelmed by number of projects coming forward </li></ul>Unique Challenges – Managing Expectations
    8. 8. Regulatory Expectations <ul><li>Pendulum shift from notification to much more interactive, participatory consultation </li></ul><ul><li>Regulators sending strong signals that consultation is a critical element of project applications </li></ul><ul><li>Typical notification programs acceptable only in the most benign project applications – almost never adequate for new pipeline construction </li></ul>
    9. 9. <ul><li>“ Lifestyle interventions” on the rise </li></ul><ul><li>Concerns regarding effects on land valuation / quality of life </li></ul><ul><li>How much development is enough? </li></ul><ul><li>“ Don’t waste my time ” </li></ul>Municipal concerns
    10. 10. Aboriginal Expectations <ul><li>Aboriginal interests growing in power and influence - court decisions and regulatory input </li></ul><ul><li>Individual communities increasingly working with tribal councils and treaty areas </li></ul><ul><li>Power of networking evident - environmental interests aligning with Aboriginal communities </li></ul><ul><li>Aboriginal communities are increasingly insistent upon developing relationships first – accords second </li></ul>
    11. 11. Consultation Means … What? <ul><li>Divergence of opinions </li></ul><ul><li>Regulators establish a process </li></ul><ul><li>Proponents or industry interpret legislation </li></ul><ul><li>Communities and stakeholders dictate if and how they want to be consulted with </li></ul><ul><li>Brave new world </li></ul>
    12. 12. Balancing Act <ul><li>Usually engineering, budgeting and project considerations dictate project schedules – at first </li></ul><ul><li>Community relationships work at a much different pace </li></ul><ul><li>Efforts to build relationships prior to projects pay big dividends </li></ul><ul><li>If you really want to save money – focus resources and efforts on consultation </li></ul>
    13. 13. Planning for Success <ul><li>Issue Identification a critical element </li></ul><ul><ul><li>Ideally conducted prior to initiating any consultation program </li></ul></ul><ul><ul><li>Increases opportunity for issue resolution </li></ul></ul><ul><li>Integrate consultation planning with project development </li></ul><ul><ul><li>Critical project decisions based on engineering design & business reasons before consultation specialist input </li></ul></ul><ul><ul><li>Need to get inside of box for planning purposes to avoid “silo” planning </li></ul></ul>
    14. 14. Project Scoping <ul><li>Scoping is designed to identify and propose mitigation of potential issues of concern </li></ul><ul><li>Project scoping serves to identify and quantify risk and in so doing – is critical to issue resolution and reducing or limiting opposition </li></ul><ul><li>ROW activities are central to scoping </li></ul><ul><ul><li>Consultation planning and ROW acquisition should work in unison </li></ul></ul>
    15. 15. <ul><li>If no project scoping undertaken - essentially the project is planned in the dark </li></ul><ul><ul><li>Potential for conflict is high </li></ul></ul><ul><li>Thinking of projects as mine fields and scoping as mine detectors </li></ul>Project Scoping
    16. 16. <ul><li>“ To do or not to do ... that is the question” </li></ul><ul><ul><li>Depends on how much a gambler the project manager is </li></ul></ul><ul><li>Need increases with complexity of project </li></ul><ul><ul><li>Site specific projects may entail less risk and therefore less engagement </li></ul></ul><ul><li>Everything changes with acquisition of new lands </li></ul><ul><ul><li>Impacts are personal </li></ul></ul><ul><ul><li>Concerns may be inevitable – quality of life, future land use, compensation </li></ul></ul><ul><li>Risk identification identifies areas of concerns which can guide the ROW acquisition program </li></ul><ul><ul><li>Assists in choice of tactical tools </li></ul></ul>Project Scoping
    17. 17. Impediments to watch for <ul><li>Balancing stakeholder expectations with project economics – fine art of managing expectations </li></ul><ul><li>Consultation fatigue – how much is enough </li></ul><ul><li>Internet brings everything together </li></ul><ul><li>Defining traditional territories </li></ul><ul><li>Role of cumulative impacts </li></ul><ul><li>Labour and resource availability </li></ul><ul><li>Compressed schedules – brought on by energy crisis </li></ul>
    18. 18. Future Trends / Conclusions <ul><li>Consultation programs will require greater substance and timeframes in the future </li></ul><ul><li>Effects of multiple projects will definitely strain the resources of regulators and the capacities of impacted stakeholders </li></ul><ul><li>Aboriginal and landowner engagement will continue to remain the single biggest challenge for new resources from a consultation perspective </li></ul>
    19. 19. <ul><li>Defining consultation and community expectations critical </li></ul><ul><li>Early engagement will become the model – not the exception </li></ul><ul><li>Capacity funding (Aboriginal and non-Aboriginal) will become more and more prevalent </li></ul><ul><li>Potential backlash from other stakeholders if their treatment is perceived as inequitable </li></ul><ul><li>Some means will need to be found to coordinate multiple projects </li></ul>Future Trends / Conclusions
    20. 20. Questions?