September/October 2009

               Connecting North America

Super!      2011 Ford Super Duty debuts

Earth called.
          It says thanks. The new eco-friendly
          Samsung Reclaim.™ One Click to Facebook, talk, text...
Connecting North America
                                                                           2 Local news
Staying o...
North America
                                                                                               Ford Mustang ...

Ford posts share
gain in September                                                                               Ve...

    $0 Dow
     Sign &...

All-new seven-seat Ford C-MAX
coming to North America in 2011
By Andrew Stoy

   Another new vehicle is coming  ...

Electric Ford Focus hits the
prime time on new Leno show
By Robert Musial
North America

Idled Wixom plant gets new use
as a huge renewable energy park
By Kristopher Spencer

   An idled Ford ass...

      Ford Credit at 50:
      A strong partner to Ford

Ford backs driver texting ban,
steps up teen driver education
By Robert Musial

  Recognizing that driver         ...
New product

                                               The Lincoln MKT

materials we’ve used really raise
the bar for the Lincoln brand.”
   Every touch point has been
crafted and trimmed to ref...
Cover story

New truck, our engine
                                          Due in showrooms by mid-2010,
New engines, transmission
   enhance 2011 Super Duty
   New diesel engine                            • the ability to run ...
North America

EcoBoost engine technology
expands into I-4s in 2010
By Andrew Stoy

                Early next year, all-...
                                                                   Volunteers helped

Retirees: Stay in touch
with Blue Oval Connect                                           More PINS for you
Live a
  Millionaire’s Lifestyle
         on your
   Ford Retirement in

  Florida’s Friendliest Hometown!

The Villag...
See any Ford Villagers
               you know?

         Roger Duchenne                     Thomas Cole                  ...
Rick Goecke                     Charles Kontras             John Thomason                  Brenda Thomason                ...

Astronomy Club                                                           Ford Genealogy Club            Ford Ph...

Ford pioneers
auto safety
By Marguerite Moran

  On a clear September morning                                   ...
22 | September/October 2009
2011 Ford Super Duty debuts
2011 Ford Super Duty debuts
2011 Ford Super Duty debuts
2011 Ford Super Duty debuts
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2011 Ford Super Duty debuts

  1. 1. September/October 2009 Connecting North America Super! 2011 Ford Super Duty debuts Lincoln MKT | Ford C-MAX
  2. 2. Earth called. It says thanks. The new eco-friendly Samsung Reclaim.™ One Click to Facebook, talk, text and email from a phone made of 80% recyclable materials. When you purchase a Samsung Reclaim from Sprint, $2 of the proceeds will be given to The Nature Conservancy’s Adopt an Acre program. Only on the Now Network.™ 30% White ® $49.99 Samsung Reclaim™ Colors: Earth Green Ocean Blue After a $50 mail-in rebate. Phone offer requires eligible upgrade (or new-line activation) with a two-year Agreement. 228330gsp05_Mag_YeloBlock_Hzntl.eps AS Find out about special offers for Ford employees: or 1-866-869-6686 May require up to a $36 activation fee/line, credit approval and deposit. Up to a $200 early termination fee/line applies. Phone Offer: While supplies last. $99.99 (two-year price) - $50 (mail-in rebate) = $49.99 (final price). Taxes and service charges excluded. No cash back. Requires activation at the time of purchase. Mail-in Rebate: Requires purchase by 10/31/09 and activation by 11/14/09. Line must be active 30 consecutive days. Allow 10 to 14 weeks for rebate. Upgrade: Existing customers in good standing with service on the same device for more than 22 consecutive months currently activated on a service plan of $39.99 or higher may be eligible. See in-store rebate form or for details. When a Samsung Reclaim is purchased from Sprint from Aug. 16, ‘09 through Dec. 31, ‘09, $2 of the proceeds will be given to The Nature Conservancy’s Adopt an Acre program, with a $250,000 min. and a $500,000 max. total payment. Information concerning The Nature Conservancy, including financial, licensing or charitable purposes may be obtained, without cost where required by law, by contacting The Nature Conservancy at 4245 North Fairfax Drive, Suite 100, Arlington, VA 22203; (800) 628-6860 or as stated in the Charitable Solicitation Disclosure which can be found at Other Terms: Coverage not available everywhere. The Nationwide Sprint Network reaches over 275 million people. The 3G Sprint Mobile Broadband Network (including roaming) reaches over 269 million people. Offers not available in all markets/retail locations or for all phones/networks. Pricing, offer terms, fees and features may vary for existing customers not eligible for upgrade. Other restrictions apply. See store or for details. ©2009 Sprint. Sprint and the logo are trademarks of Sprint. Other marks are the property of their respective owners.
  3. 3. Connecting North America 2 Local news Staying on Plan Ford Mustang hits NASCAR, Ford Focus chosen, shifts added in Kansas City, Dearborn. In the third quarter, our ONE Ford plan was truly tested with the strong volatility in the marketplace. Fortunately, 5 C-MAX coming 5 our balanced portfolio of high-quality, fuel-efficient Versatile seven-seat Ford vehicles continued to propel us to sales and market share C-MAX headed to North gains in the quarter. America in 2011. For the third quarter, we were able to achieve a year-over-year increase versus 2008, marking the first time 7 Green news in four years that we reported a quarterly sales increase. Former Wixom plant slated for Our full-year forecast for 2009 remains between 10.5 new energy park, employees and 11 million units, as the economy continues to slowly encouraged to go green, too. recover into 2010. Our product led transformation plan remains unchanged 8 Ford Credit turns 50 7 A strategic asset, Ford’s global and is working. This is evidenced by our strong momentum finance company celebrates of the all-new Taurus with year-to-year sales up 60 percent golden 50th anniversary. as our new flagship sedan continues to gain visibility in the marketplace. 9 Driving while texting Sales of Focus, Fusion, Escape and F-Series also remain Ford supports ban on texting solid and continue to drive market share gains. September while driving, aids teen driver marked the eleventh time in the last 12 months where Ford education efforts. has gained retail market share. 10 Lincoln’s latest In addition, we recently unveiled the all-new 2011 F-Series Super Duty at the Texas State Fair. This truck is loaded with All-new Lincoln MKT offers latest 10 great technology and all-new powertrain options for three-row versatility, luxury. customers who need a truck to do some of the toughest jobs 12 Ford-built tough in America. As expected, Super Duty received rave reviews from media and State Fair attendees. 2011 Super Duty boasts new Ford diesel and gas engines, As we enter the final quarter of the year, we should all feel transmission. proud of our accomplishments thus far despite a very turbulent marketplace during the first three quarters of 2009. 21 Ford history While we expect a modest recovery in the fourth quarter, it is National Safety Forum was critical that we stay focused on delivering world class products our customers want and value. a pioneering effort in 1950s. 12 Thank you for your 23 Global news continued commitment to Ford Figo comes to India, executing our plan. European sales, China gets third plant, Argentines laud Ford, Brazil aids flood victims. 24 Back Page They Said It, plus Bat Cave Festivas, one tough truck and Mark Fields President, The Americas Daytona Cobra sets a record. 21 publisher: Sara Tatchio | Associate publisher: Susan Krusel | Managing editor: Robert Musial | Contributing editor: Jenn Corney | Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman | Graphic designer: Julie Yeiter Image coordinator: Brian Wybenga | Copy editor: Floyd Opperman | Writers: Mary Bensen, John Fossen, Jeff Majeske, Marguerite Moran, Robert Musial, Keith Price, Kristopher Spencer, FCN N E W S Andrew Stoy | photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski Fax: (313) 248-5570 | editorial: (313) 206-4679 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only) No portion of this magazine may be reproduced without prior written consent of @Ford. Many items advertised in @Ford are available through retail organizations and establishments not connected with Ford Motor Company. Availability, price, safety, quality and durability of these items rest solely with the respective manufacturers and their sales organizations. Ford assumes no responsibility for their use. @Ford is available online at The magazine is available ten times a year in racks at all Ford facilities in the U.S. and Canada, and mailed ten times a year to retirees. Retirees may opt out of mail delivery or make @Ford address changes only at For more information on Ford news, visit September/October 2009 | 1
  4. 4. North America Ford Mustang to hit the NASCAR circuit Ford’s winningest race car – the Mustang – will make its NASCAR debut in the 2010 Nationwide Series. Testing and production of the Mustang racers begins this fall. Currently, Ford Fusions are used in the Nationwide series and they will continue in NASCAR’S Sprint Cup series. Since 1964, the Mustang has compiled more than 2,000 professional racing victories in the NHRA, Grand-Am, SCCA, IMSA, NMRA, NMCA and other racing series. Ford Focus selected to two ‘best car’ lists Ford adds shifts to plants in Kansas City, Dearborn The Ford Focus was recently chosen as one of AutoWeek Ford has added third production shifts to its magazine’s “2009 Best Cars for Kansas City Assembly Plant and the Dearborn Truck College” and was once again Plant to meet the demand for fuel-efficient Ford named as one of Kelley Blue Book’s “Coolest Cars under U.S. $18,000.” Escapes, Mercury Mariners and Ford F-150s. The Focus has an EPA-estimated 35 mpg highway with a five- Adding a third crew on the SUV line at Kansas City speed manual and 34 mpg with the automatic. will deliver approximately 2,400 additional Escapes It comes standard with four-wheel ABS brakes and and Mariners by the end of October. AdvanceTrac® with ESC (Electronic Stability Control) and is In Dearborn, the changes made in late September available with such options as SYNC™, heated leather-trimmed will mean the production of approximately 10,000 front seats, a moonroof and SIRIUS® satellite radio. additional F-150s. Ford World UP TO $1100 OFF SELECT LAWN TRACTORS* Of all the things we cut, corners aren’t one of them. Get a Select Series™ Lawn Tractor with a 4-year limited warranty included. Our versatile Select Series lawn tractors aren’t just built to last. Each one comes backed by a 4-year limited warranty, plus the expertise and responsive service of our John Deere dealers. Right now we’re extending exclusive partner discounts to Ford employees on select John Deere products. Stop by today to see why Nothing Runs Like a Deere™ . Get up to $1100 off on X700 Select Series tractors by using current incentives and the Ford Partner Coupon. Offer good September 29, 2009 through October 30, 2009. See your dealer for details. 09-5788 2 | September/October 2009 Vertis QCA 1300 19th Street, Suite 200 East Moline, IL 61244 Cyan Magenta Yellow Black 09-5788
  5. 5. Sales Ford posts share gain in September Vehicle Sales 2009 Year-to-Date By John Fossen U.S. Top-Selling Cars and Trucks Rank Nameplate Units Sold 2010 Ford Taurus SHO 1 Ford F-Series 295,426 Despite a 6 percent decline in consecutive 2 Toyota Camry 264,357 September U.S. sales, Ford estimated sales increase in September (up 4 3 Chevrolet Silverado 229,388 it gained more than 2 points of market percent), pushing its year-to-date full- 4 Honda Accord 221,369 share compared to the same period size truck market share up 3 5 Toyota Corolla/Matrix 215,038 a year ago. percentage points to 35 percent. 6 Honda Civic 207,883 September also marked the 11th Ford’s new EcoBoost™ engine 7 Nissan Altima 154,662 time in the last 12 months Ford has technology continues to exceed 8 Dodge RAM 143,205 posted a retail share increase. planned rates as September sales 9 Honda CR-V 142,906 For the third quarter, Ford sales nearly tripled those in August. increased 5 percent versus a year ago, Czubay said the improving residual 10 Ford Fusion 134,600 making it the only full-line values of the company’s products 11 Chevrolet Impala 126,856 manufacturer to experience a sales provide the opportunity for Ford to 12 Ford Escape 126,268 increase for the period. expand its leasing program. Certain 13 Ford Focus 125,913 “Instead of leaving us vulnerable to vehicle lines and geographic areas 14 Chevrolet Malibu 118,995 the peaks, valleys and dramatic will be targeted; details will be 15 Toyota RAV4 106,863 segments shifts that shaped the announced soon. 16 Toyota Prius 104,794 industry in the third quarter, our “We’ve got quite a bit going on in 17 Hyundai Sonata 93,575 broad and better-balanced product the market place,” he said. “I think we 18 Chevrolet Cobalt 85,885 line delivered sales and share gains see the gradual improvement in the 19 Toyota Tacoma 85,773 from all corners – Focus, Fusion, economy…I’m quite optimistic about 20 Hyundai Elantra 82,706 Escape and F-Series; small, medium October.” 21 VW Jetta 81,161 and large; cars, utilities and trucks,” 22 GMC Sierra 79,433 said Ken Czubay, vice president, U.S. Canada sales up 24 percent 23 Honda Odyssey 77,978 Marketing, Sales and Service. 24 MAZDA3 75,833 Ford of Canada sales increased 24.3 25 Pontiac G6 69,045 The all-new 2010 Ford Taurus beat percent compared to last September, 26 BMW 3-Series 67,220 increasing sales objectives throughout September, finishing the month with marking the company’s fourth consec- 27 Ford Econoline 66,816 60 percent more sales than a year ago. utive month of year-over-year gains. 28 Chevrolet Traverse 65,697 “I don’t think you’ll find many In addition to the 33.2 percent 29 Lexus RX 300/400H 65,325 products that bucked the industry increase in car sales, truck sales also 30 Nissan Sentra 65,176 trend this well,” Czubay said. “Also increased by 21.4 percent versus the 31 Jeep Wrangler 65,045 encouraging to us is that consumers same period last year. 32 Dodge Caravan 64,912 are equipping the new Taurus with a September also was the eleventh 33 Ford Edge 64,439 very high level of content.” month of market share growth and the Source: Manufacturers’ Reports F-Series posted its second best quarterly sales increase since 2003. U.S. Market Share – 2009 Year-to-Date OTHER 1.1 2.7 1.8 0.1 0.3 0.1 3.1 25% MARKET SHARE PERCENTAGE 20 15 10 5 0 15.6% 19.5% 9.0% 16.3% 11.1% 7.3% 21.2% Source: Manufacturers’ Reports September/October 2009 | 3
  6. 6. AT TENTION FORD EMPLOYE ES AND RETIREES MAZDA S-PLAN IS STILL AVAILABLE n $0 Dow Sign & 2010 Mazda 6i Touring Drive Automatic Transmission 42 months @ $268 Partner Code: F000520 Suburban Mazda of Farmington Hills Suburban Mazda of Troy Suburban Mazda of Sterling Heights 866-353-1908 866-353-1292 888-871-3453 Lease payment plus tax. Total due of $0 plus tax, title and license. Lease is for 10K miles/year. Must qualify for MAC or Mazda Owner Loyalty. Prior sales excluded, must take delivery from dealer stock by 10/31 /2009. Must qualify for tier approval thru preferred source. 4 | September/October 2009
  7. 7. Product All-new seven-seat Ford C-MAX coming to North America in 2011 By Andrew Stoy Another new vehicle is coming latest evolution of Ford’s “kinetic layout or to Ford showrooms in North design” language, which appears switching to a America in late 2011 – the seven- next year on the North American seven-seater seat Ford C-MAX “people mover.” Ford Fiesta. when required. Announced at the Frankfurt The design includes a signature The second- and third-row seats Motor Show in September, the trapezoidal lower grille, also have been engineered to European-developed C-MAX will headlamps flaring back from the easily fold with one hand to create join the next-generation Ford front of the vehicle and prominent a flat load floor, regardless of how Focus sedan and five-door wheel arches, a rising beltline and many seats remain in use. hatchback models, which are set a high roofline. Offering a compact, multi- to launch in late 2010 in the U.S. Inspired by the new Fiesta, the activity vehicle like the C-MAX is It is one of up to 10 unique models interior matches the vehicle’s an important part of Ford’s Ford will create from its all-new dynamic character with the wing- strategy to offer a full range of global C-car platform developed like form of the upper instrument vehicles in the B- and C-sized under the ONE Ford strategy. panel, which connects in a segments of the market. From less The new Ford Focus C-MAX sweeping line to the center than 15 percent in 2004, the small demonstrates that compact, console and its high-mounted car segment now has reached seven-seat vehicles can be stylish shifter. nearly 22 percent of sales in the and desirable while still delivering Another intriguing feature on U.S. market. outstanding space and the C-MAX is the versatility of its “The trend toward small cars in functionality. seven-seat layout. Ford engineers the U.S. is not a one-off, it’s not a fluke. It’s real, it’s sustainable and it’s a choice of U.S. customers,” said Derrick Kuzak, group vice president, Global Product Development. “The C-MAX will be great to look at, great to “People will gravitate toward developed a new seat-folding sit in and great to drive, bringing C-MAX for the way it looks and mechanism for the three second- Ford DNA to a new market Versatile and stylish, the drives, and not just because it’s row seats that enables the center segment in the form of an Ford C-MAX practical and versatile – and that’s seat to fold quickly and easily aspirational, fuel-efficient people ‘opens’ in the going to help us reach a whole new under one of the two outboard carrier,” he said. U.S. in 2011. group of customers,” said Mark seats to create a handy walk- Fields, president, The Americas. through space. Besides seating for up to seven, The walk-through allows the C-MAX features twin sliding passengers to access the third row doors neatly integrated into the without disturbing the second exterior, with the door rail row’s two outer seats, which is concealed by the vehicle’s strong particularly helpful when those shoulder line. are occupied by child safety seats. The exterior and interior Owners have the option of using designs of the C-MAX are the this convenient 2+2+2 seating September/October 2009 | 5
  8. 8. Marketing Electric Ford Focus hits the prime time on new Leno show By Robert Musial “It uses one penny of electricity to do vehicle seen on Leno’s weekly this whole race.” “Green Car Challenge” which this season will pit Hollywood – Jay Leno stars, pro athletes and celebrities racing the car got Recaro racing seats, a roll against the clock on a closed cage, a five-point racing harness course behind the NBC studios and appropriate exterior lettering. in Burbank, Calif. The zero-emissions electric Celebrities who accept the Focus, which has a range of nearly challenge get two laps on the 80 miles and nearly as much tight 1,100-foot course to set a torque as a 2010 Ford Mustang fast lap time that future guests V-6, foreshadows elements of the will try to beat. electric Focus Ford will begin Hollywood stars You can’t miss the regular The one-of-a-kind electric car selling in North America in 2011. show off this guest star on Jay Leno’s new is a European Focus ST modified “Having our Focus battery electric Ford weeknight prime time show – into an electric race car in six electric vehicle on the show is a Focus on NBC- it’s a tangerine-colored, electric- weeks by Ford engineers who great way to demonstrate how fun TV prime time. powered Ford Focus. removed the standard gas engine to drive these cars really can be,” The one-of-a-kind battery- and fuel tank and installed an said Lisa Drake, chief engineer, electric Focus is the exclusive electric powertrain. The car also Global Electrification Program. Great phone, even better deal. Ford Motor Company Get a FREE BlackBerry® Pearl™ Flip when you sign up for a voice and data plan today.* • FREE BlackBerry ® Pearl™ Flip*, after $100 mail-in rebate, regularly priced at $349.99 Act now - this offer good through September 30, 2009, and is only available by calling T-Mobile at 1-866-464-8662, option 3 BlackBerry Pearl Flip Use promotional code: 480TMOFAV * Requires new activation on a qualifying rate plan with a two-year service agreement. Limited-time offer; subject to change without notice. Additional restrictions apply. ** Free Bluetooth headsets and car chargers not available on extranet if applicable. New activation and 2-year agreement required for handset offers. Proof of eligibility may be required. Domestic/international text/instant messaging and most downloads incur separate charges. T-Mobile and the magenta color are federally registered trademarks of Deutsche Telekom AG. T-Mobile myFaves, the myFaves design and stick together are federally registered trademarks of T-Mobile USA, Inc. ©2009 T-Mobile USA, Inc. 6 | September/October 2009
  9. 9. North America Idled Wixom plant gets new use as a huge renewable energy park By Kristopher Spencer An idled Ford assembly plant in Clairvoyant Energy and Xtreme and will seek suburban Detroit is being retooled Power plan an initial investment of additional “green into one of the nation’s largest more than U.S. $725 million to energy” renewable energy manufacturing redevelop the sprawling 320-acre companies to facilities. site and its 4.7 million square feet lease the The former Wixom Assembly of building space. The project is remaining space. Plant, which once produced Ford expected to create more than 4,000 Clairvoyant’s Bill Ford unveils Thunderbirds, Lincoln Town Cars direct jobs. technology partner, Oerlikon plans to turn an idled Ford and the iconic Ford GT, will be Once completed, Clairvoyant Solar USA, a leader in thin-film plant into a producing high-efficiency solar Energy will be able to produce solar manufacturing, will establish ‘green’ energy panels and high-tech systems to more than 2.5 million solar panels a regional office at the site. manufacturing store solar and wind energy from a year at Wixom, potentially A renewable energy research park. projects around the world by 2011. replacing the need for one large and training center also is planned Ford worked with state and local coal plant every year. for the site. officials and Clairvoyant Energy Xtreme Power of Santa Barbara, Calif., and will use the former Xtreme Power of Austin, Texas, on auto plant to build a high-impact, environmentally large-scale responsible redevelopment plan systems to each for the 52-year-old former auto store up to 10,000 plant, which closed in 2007. megawatts of “The Wixom Assembly Plant solar and wind served Ford well for half a century power for use and we wanted to ensure it served when needed. Michigan well into the future,” said The two Ford Executive Chairman Bill Ford. companies plan to “I can’t imagine a better way to use use approximately this facility – for ourselves, our half of Wixom’s children and our grandchildren.” square footage Ford joins EPA campaign to help reduce energy use As part of its ongoing commitment The Energy Star Pledge includes sealed and insulated. to environmental sustainability, Ford small, individual energy-saving By using less Motor Company urges its employees actions that can collectively make a energy, the amount of and customers to reduce energy use difference. Among them: fossil fuels burned at in their homes and cut their CO2 • Changing light bulbs to those power plants to make footprints. with an Energy Star rating. electricity can be Individuals can help by taking the • Using a programmable reduced. This means Energy Star Pledge in support of the thermostat to save energy while less of the greenhouse U.S. Environmental Protection asleep or away from home. gas emissions that Agency’s “Change the World, • Setting computers and monitors contribute to global Start with Energy Star” campaign. to go into “sleep mode” when away warming. For more information, visit or not in use. According to the • Purchasing an Energy Star- EPA, if every American household Each pledge can help Ford meet or qualified product, such as home took part in the pledge, more than exceed its goal of reducing electronics, office products and/or U.S. $18 billion in annual energy greenhouse gas emissions by 14 appliances. costs could be saved. million pounds. • Making sure homes are well- – By Kristopher Spencer September/October 2009 | 7
  10. 10. Milestones Ford Credit at 50: A strong partner to Ford Ford Motor Credit Company development, and a reliable down on credit and got out of celebrated 50 years as Ford Motor source of financing for dealers and some types of auto financing in the Company’s global captive finance customers,” said Mike Bannister, credit crunch that hit last year. company in August. It remains a Ford Credit chairman and CEO Ford Credit maintained consistent strategic asset to the automaker at and executive vice president of lending practices. It continued a time when neither of Ford’s Ford Motor Company. financing a full range of Ford Detroit rivals holds finance Many lenders clamped customers, using its own providers any longer, and some scoring models that do a much lenders have left better job of assessing the business. creditworthiness and “Through 50 predicting payment behavior years of changing than FICO scores alone. economic, Along with financing, Ford political and Credit provides training and business consultation for dealers. Ford conditions, Ford and Ford Credit work closely Ford Credit’s first retail sale Credit has on marketing programs to was to this provided drive new-vehicle sales. Indianapolis consistent profits Independent studies show couple who and dividends that customers who finance financed a new support Ford’s through Ford Credit are 1960 Mercury Monterey. product more loyal to Ford. savemucho yourself dinero it’s not just a truck. iT’s The 2009 2009 f-150 super duty® 0% 60 financing APR FOR months 0% 60 financing APR FOR months or $ 4500 cash † Back or $ 5000 cash † † Back For more information and vehicle pricing please visit purchase your BP gift card through the † $3,000 Customer Cash + $1,500 Bonus Cash. Not all buyers qualify for Ford Credit financing. 0% APR financing for 60 months at $16.67 per month per $1,000 financed regardless of down payment. Excludes F-150 Regular Cab and Raptor. Take new retail delivery from dealer stock by 10/5/09. See dealer for qualifications Discount Marketplace on and you have an opportunity to win a and complete details. †† $3,500 Customer Cash + $1,500 Bonus Cash. Not all buyers qualify for Ford Credit financing. 0% APR financing for 60 months at $16.67 per month per $1,000 financed regardless of down payment. Excludes F-650 and F-750. Take new retail delivery from dealer stock by 10/5/09. See dealer for qualifications and complete details. bonus $25 gift card* each time you buy 8 | September/October 2009 12426_TruckMonth_Adv4.indd 1 9/18/09 1:44:17 PM
  11. 11. Safety Ford backs driver texting ban, steps up teen driver education By Robert Musial Recognizing that driver not ban texting while driving within significantly distraction is a critically important two years. reduces that safety issue, Ford recently became “Studies have shown over and risk by the first automaker to support a ban over that texting while driving is allowing drivers to keep their hands The Ford on manually sending text messages dangerous and it’s time to take action on the wheel and their eyes on the Driving Skills on hand-held devices while driving. to prevent the tragic accidents that road,” said Peter Lawson, vice for Life program Ford said the latest and most result from this activity,” said president, Government Affairs. aims to help complete research shows that Schumer. He also said that Ford The company has also stepped up teens drive manually operating electronic deserved credit for “stepping up as its efforts to educate teen drivers more safely. devices while driving substantially the first car company to endorse a about the dangers of distracted increases the risk of accidents. ban on this dangerous habit.” driving – such as texting while “Research shows that activity The ban would not affect Ford’s driving – through a new initiative that draws drivers’ eyes away from in-car communications and under its nationwide Ford Driving the road for an extended period entertainment system, called Skills for Life program, which while driving, such as text SYNC, which is voice-activated began in 2003. messaging, substantially increases and hands-free. As a safety and Along with advanced, hands-on the risks of accidents,” said Jim convenience feature, SYNC also can training by top professional instruc- Vondale, director, Ford’s read text messages aloud to drivers. tors to help teens sharpen their Automotive Safety Office. Ford offers SYNC as standard driving skills, instructors challenge Legislation proposed by Sen. equipment on many models and it the students’ concentration using a Charles Schumer of New York and is available on others as option for variety of methods during super- three other senators would under U.S. $400. vised drives on controlled courses. withhold 25 percent of federal “Ford believes that hands-free, Research shows that driver highway money from states that do voice-activated technology inattention is a major factor in most auto accidents, more so with novice drivers. A new national survey shows that 86 percent of U.S. drivers believe hand-held texting while driving is “very dangerous” and 93 percent support a nationwide ban on such texting. Fourteen states and Washington, D.C. have already banned text AEN_Ford Mustang_Remnant2.pdf 6/2/08 10:26:32 AM messaging while driving. Discover Your Florida Dream For over 75 years Pringle has been C Central Florida’s leading builder of M custom homes for the Active Adult Y lifestyle. Learn more about beautiful CM Lake County, and discover why now may be the best opportunity in MY years to make your Florida dream a CY reality. CMY For a FREE book and CD-ROM, 800.325.4471 K call toll free and request the “Florida Dream Planning Packet” . September/October 2009 | 9
  12. 12. New product The Lincoln MKT A contemporary three-row interpretation of timeless design By Keith Price For the Lincoln brand, the 2010 Lincoln “The beauty of the Lincoln design The MKT’s “zero offset” DNA that evolved from the audit is bumpers make graceful design MKT luxury crossover – arriving in dealer- flexibility,” offers Gordon Platto, statements front and rear. The ships now – is a bold step into the future, chief designer, Vehicle Design power-operated rear liftgate is punctuated by respectful glances back . Programs. “The Lincoln character constructed from magnesium and remains consistent, while the aluminum, making it light, fuel The distinctively designed actual designs can differ within the efficient, strong – and unique to Lincoln MKT offers three rows portfolio. For a designer, this is the MKT. of style, technology, standard liberating.” Thin, full-width taillamps content, safety and fuel economy – The MKT is the next step in this represent another signature all wrapped in unique coachwork design progression, which began design cue, a consistent look that that features design elements from with the MKR concept and was says Lincoln in a tasteful, the classic Lincolns of yesteryear. further explored on the 2009 distinctive and highly visible way. Prior to returning to Volvo, Lincoln MKS. Interior details Peter Horbury, former executive It starts with the split-wing grill, In the cabin, the goal was to director of Design, The Americas, inspired by the classic 1941 provide business class luxury conducted an audit of the timeless Continental. Uninterrupted side through all three rows of available design cues that make a Lincoln surfaces recall the “Camelot-era” seating. look like a Lincoln. Lincoln sedans, while the “From the real stitching on the These cues, and the design chamfered fender line harkens seats and door panels to the leather language from the exhaustive back to the 1966-1970 Lincoln surfaces, we’ve tried to infuse MKT review of past Lincolns, were first Continentals. The roof’s substantial with the highest quality materials exhibited in the Lincoln MKR C-pillar evokes Lincoln limousines available,” said Platto. “The concept vehicle in 2007. and signifies strength and safety. craftsmanship and quality of 10 | September/October 2009
  13. 13. materials we’ve used really raise the bar for the Lincoln brand.” Every touch point has been crafted and trimmed to reflect tactile quality, from the leather- wrapped shifter to the stitched instrument panel crown. The roof’s A- and B-pillars are wrapped in harmonizing cloth, soft to the touch. Genuine wood appliqués adorn the instrument and door panels. A full complement of courtesy lights can be augmented with standard ambient lighting and jewel-like instrument cluster features a message center and LED white lighting. Crash avoidance The center stack offers touch technologies earn screen control of audio, climate and compass, with available Lincoln MKT a voice-activated navigation. ‘Top Safety Pick’ The stack flows gracefully into The all-new 2010 Lincoln MKT three- the console, offering a leather row luxury crossover has received a “Top trimmed adjustable armrest and covered storage. Safety Pick” rating from the Insurance Second-row options Institute for Highway Safety (IIHS). Second-row seating was MKT offers a high level of crash designed to combine the protection – including state-of-the-art aesthetics, attention to detail, and side air bags designed to deploy up to craftsmanship of the first row with 30 percent earlier than traditional air bag the choice of two different systems – while offering a segment-first, configurations. A 60/40 split forward collision warning system as part folding rear seat with heated seats of Lincoln’s push into new crash- is standard and second row avoidance technologies. heated/cooled twin captain’s underscore the emphasis on MKT offers an array of driver- chairs are available. business class accommodations awareness features – including a first-in- These fold and tumble second row seats can be specified with an while the third-row seating sets class Blind Spot Information System available rear center console and the MKT apart from the Lincoln (BLIS®) with Cross Traffic Alert . with an optional rear console MKX and underlines why it was Ford Motor Company has more IIHS refrigerator. brought to the showroom. “Top Safety Pick” ratings than any other With best-in-class legroom, the All in all, it’s a bold look forward automaker and more U.S. government second-row seating also is offered and one infused with a timeless five-star safety ratings than any brand. with trimmed footrests to heritage. September/October 2009 | 11
  14. 14. Cover story New truck, our engine Due in showrooms by mid-2010, the F-Series Super Duty just got better By Jeff Majeske The new F-Series Super Duty power dome hood lurks the 2011 model’s new diesel and gasoline gets a Ford-built diesel – and more. engines. They include a Ford-designed, Unveiled in September at the Ford-engineered and Ford-built State Fair of Texas, the 2011 Ford 6.7-liter Power Stroke® V-8 Super Duty boasts all-new, turbocharged diesel engine as Ford-built powertrains and well as a new 6.2-liter V-8 gas options for hard-working engine and a new transmission customers who expect results in for both. “The new 2011 the most demanding situations. With the increased power, Super Duty offers “The new 2011 Super Duty the 2011 Super Duty offers offers them a truck with best-in- increased towing and payload best-in-class class towing and payload, all-new capability that extend its towing and payload, powertrains and even more best-in-class rating. all-new powertrains capability than ever to help them It also offers more towing from and even more do their jobs,” said Mark Fields, inside the bed with the first-ever president, The Americas. factory-installed fifth wheel set up capability.” Ford’s F-Series has been the with a warranted substructure – Mark Fields, president, best-selling line of trucks in the attached directly to the frame. The Americas U.S. for 32-straight years and the In addition to increased towing new Super Duty further burnishes the “Built Ford Tough” legacy. Behind its massive new chrome “vice- like” grille and under the new inverted 12 | September/October 2009
  15. 15. New engines, transmission enhance 2011 Super Duty New diesel engine • the ability to run on “greener” B20 The new 6.7-liter Power Stroke V-8 fuel (20 percent biodiesel). turbocharged “quiet diesel” was New gas engine designed, engineered and built The Super Duty’s new 6.2-liter V-8 in-house by Ford teams. gas engine delivers more torque and It features: horsepower than the outgoing model • the first use of a compacted and class-leading fuel economy. new 6R140 heavy-duty TorqShift six- graphite iron engine block in a It features: speed transmission for increased vehicle of this size in North • a single overhead camshaft torque and horsepower. America. It’s stronger than cast (SOHC) with roller-rocker shafts. The new trans features enhanced iron and weighs less. • dual-equal variable cam timing. Tow Haul with integrated engine • a unique inboard exhaust and • two spark plugs per cylinder to exhaust braking, SelectShift outboard intake system for better more efficiently burn the fuel-air capability and the first application of throttle response, heat transfer mixture. Live Drive Power Take Off (PTO) in a and reduced noise, vibration and • dual knock sensors and better Super Duty-class vehicle. harshness (NVH). engine crankcase breathing and The PTO option allows the • an improved single turbocharger efficiency. transmission to power such that reduces NVH and works more New transmission equipment as snowplows, lifts, efficiently. Both engines are mated to the all- cement mixers and dump trucks. and payload, the 2011 Super Duty The larger console provides 10-way power adjustments and comes standard with an improved room for two HVAC ducts to the lockable underseat storage. The ride, handling and steering plus backseat along with a lockable front seats can also be heated and the best fuel economy in its class. main storage bin that can hold a cooled. More features laptop or notebooks to make the The available industry-exclusive Inside the cab, the Super Duty Super Duty an office on wheels. Ford Work Solutions™ also lets offers a flow-through console that The console also has map customers track their tools and stretches from the instrument pockets on both sides, a two-level stay connected with their business panel to the backseat, brimming front storage compartment with from the job site. with large, customizable and four removable cup holders, a A new available 4.2-inch LCD versatile storage. standard 110-volt inverter and Productivity Screen delivers an socket and 12-volt powerpoints array of information and an off- including one with a notch so road message center has been But wait – cords can pass through with the armrest lid closed. added as well. On the road, other drivers there’s more: Super Duty’s seats feature should be able to easily spot the Also on the 2011 Super Duty: improved comfort, support and new truck. Its new grille has materials and offer available “Super Duty” stamped onto its • Trailer Sway Control integrated upper surface, with Roll Stability Control (RSC) centered by an • Hill Start Assist and Hill iconic Blue Oval Descent Control™ that’s a whopping 13 inches across. • Electronic Locking Differential “It’s the biggest • Standard tire pressure Ford oval anywhere monitoring system except at the • Optional side air bags and air top of World curtains Headquarters,” quipped Brad • XL, XLT, Lariat and King Richards, exterior Ranch® models design manager. September/October 2009 | 13
  16. 16. North America EcoBoost engine technology expands into I-4s in 2010 By Andrew Stoy Early next year, all-new four- be available with cylinder EcoBoost™ engines will EcoBoost and nearly 80 make their global debut, marking percent of the company’s a milestone in Ford’s strategy to global nameplates will deliver greater fuel economy to have an EcoBoost option. naturally aspirated V-8 engines; a millions of customers. “With this next phase of our 2.0-liter EcoBoost I-4 would The new 1.6-liter and 2.0-liter plan, we will expand our EcoBoost replace naturally aspirated V-6 turbocharged, direct-injected I-4 engine offerings, adding higher- engines and a 1.6-liter EcoBoost engines will be available on most volume, fuel-efficient four- I-4 would replace naturally vehicles in North America, Europe cylinder engines to the premium aspirated larger I-4 engines. and Australia, including midsize V-6 engine we currently offer in The 2.0-liter EcoBoost I-4 will be and large vehicles. North America,” said Derrick launched in North America in The new engines will deliver up Kuzak, group vice president, 2010 and arrive on larger to a 20 percent improvement in Global Product Development. European Ford products. fuel economy and a 20 percent Currently, the EcoBoost V-6 is By 2013, global EcoBoost volume reduction in CO2 emissions offered on the 2010 Ford Taurus throughout the Ford, Lincoln and compared to conventional, larger SHO and Ford Flex and the 2010 Mercury vehicle family is expected engines with similar power. Lincoln MKS and MKT. to be 1.3 million units, with up to By 2013, more than 90 percent of Under the plan, a 3.5-liter 750,000 sales coming from North Ford’s North American lineup will EcoBoost V-6 would replace America alone. 14 | September/October 2009
  17. 17. Information Volunteers helped make a difference Medicare help for More than 10,000 employees salaried retirees and retirees in 42 countries took time to help create a better world during Ford’s fourth annual Global Week of Caring The upcoming Medicare (Extend Health) and other in September. annual enrollment period organizations providing Putting in more than 35,000 begins Nov. 15 and ends Dec. similar information, as well hours across six continents, Ford 31, 2009. as government sources and Volunteer Corps painted an orphanage in Cambodia, repaired Peer support volunteers other volunteer organiza- a homeless shelter in Spain, collected clothing for needy from the Ford Alumni tions that offer useful children in the Dominican Republic and took part in a six-day Umbrella Group again will information and counsel. project to benefit the disabled and elderly in South Korea. be available to respond to Further information can In the U.S., the Ford Global Week of Caring was anchored e-mail inquiries and assist be found at the Peer Support by an Accelerated Action Day on Sept. 11 that focused on salaried retirees with their Web site at community building projects selected in 17 states. Medicare decisions for the or by On Nov. 10, Ford upcoming annual e-mailing peer-support@ MODEL Teams of enrollment. volunteers will Peer support volunteers after Oct. 9, 2009. assist veterans and are not professional advisors Also, watch for more their families in a and will not make specific information related to special Accelerated recommendations. the upcoming Medicare Action Day. However, they will offer to annual enrollment period To view projects provide guidance to good in the November issue and register online, sources of information, of @Ford and visit the visit the Ford including Ford’s contractual @Ford Online Web site at Volunteer Corps at Decision Navigator vendor Hot Looks… Hot Car… Hot Stuff! New for 2009 Mustang Ashley Force Merchandise available exclusively at Ford Collection! Your largest source for Ford merchandise! September/October 2009 | 15 atFord-MayAd.indd 1 4/23/09 2:05:30 PM
  18. 18. Retirees Retirees: Stay in touch with Blue Oval Connect More PINS for you Ford Motor Company has expanded its X-Plan initiative by granting two additional X-Plan PINS (6 total) to its employees and retirees through Dec. 31, 2009. Here’s an easy way to stay connected to the latest news Take advantage of this great opportunity to boost sales by from the Blue Oval on products, people and upcoming events extending X-Plan savings to your friends and neighbors that shape the future of Ford Motor Company. by visiting today. The Blue Oval Connect Want to share an idea? retiree outreach program Do you have an idea for a new product or technology sends breaking news and you’d like to share with the Ford team? periodic newsletters to If so, please visit This site can retirees’ e-mail boxes. This also direct you to other Ford sites, including the keeps retirees informed on Customer Relationship Center if you have a suggestion regarding an existing product. automotive topics and helps them continue to be strong Some important numbers Ford National Employee Service Center (NESC): ambassadors for the Blue Oval. (800) 248-4444. (General inquiries, benefit questions) By registering to be Comerica Bank: (800) 647-3674 a part of Blue Oval Connect, retirees receive: (Direct deposit, tax updates, address changes) • News on new and current products Fidelity Investments: (800) 544-3333 • Breaking news updates (401-K accounts, qualified domestic relations orders) • Event promotions UAW-Ford Retirement Board: (800) 829-8833. • Links to important Web sites Ford Consumer Assistance Center: (800) 392-3673 • Access to Ford retiree groups across the U.S. (Product issues, dealer issues) Visit to register for this Ford Motor Company World Headquarters: (313) 322-3000 (General information) free electronic Ford news service. 16 | September/October 2009
  19. 19. Live a Millionaire’s Lifestyle on your Ford Retirement in Florida’s Friendliest Hometown! The Villages, located in the heart of central Florida, offers its residents over 1000 FREE recreational pursuits every week, plus state-of-the-art recreation and fitness centers, a lifelong learning college, free nightly entertainment on two town squares and a retirement lifestyle that can’t be beat! • PLAY GOLF FREE on 24 executive courses for the rest of your life • Free Lifetime membership in all 9 of our country clubs including Arnold Palmer Legends and Nancy Lopez Legacy clubs • Villas and Homes from $140’s to $500’s • Shopping, dining, hospital, medical and professional services are all just a golf car ride away. Turn the page and meet some of our happy Ford Retirees! September/October 2009 | 17
  20. 20. See any Ford Villagers you know? Roger Duchenne Thomas Cole Doug Nuckols Bill Main James Waldron Mike Surma Tom Kuhar Ben Lewis Bill Reese Woodhaven Plant, MI Dearborn Assembly Plant, MI Chicago Stamping Plant, IL EEE Building, MI Indianapolis Steering Plant, IN Rouge Frame Plant, MI Cleveland Casting Plant, OH Lansdale Plant, PA Indianapolis Steering Plant, IN Villager since 1997 Villager since 2006 Villager since 2003 Villager since 2005 Villager since 2009 Villager since 2008 Villager since 2001 Villager since 2003 Villager since 2005 Norman George Geraldine “Geri” Johnson Keith Roberts John Bros Jim Lindenberg Dave Flanigan Mike Ellegood Richard Bain Russell Gilliam Rouge Plant, MI Saline Instrument and Plastic Plant, MI Cleveland Aluminum Casting Plant, OH Climate Control Division Office, MI Wixom Assembly Plant, MI Dearborn Research & Engineering Center Michigan Truck Plant, MI Sheldon Road Plant, MI Norfolk Plant, VI Villager since 1997 Villager since 1999 Villager since 2002 Villager since 2003 Villager since 2002 Villager since 2007 Villager since 1995 Villager since 2004 Villager since 2007 Chet Sturgess John Shuback William Henning Robert Weirauch Tom Blaze Tony Cirocco Greg Kurpenski David Messner Gerry Stowell Utica Trim Plant, MI PRC-Browns Township, MI Cleveland Engine, 1, 2 & Foundry, OH Ford Tractor, Troy, MI Dearborn Engineering Center, MI Woodhaven Stamping Plant, MI Dearborn Chassis Engineering, MI Cleveland Stamping Plant, OH Sheldon Road Plant, MI Villager since 1994 Villager since 1997 Villager since 2002 Villager since 2000 Villager since 1998 Villager since 2002 Villager since 2002 Villager since 1999 Villager since 2002 John Greer Henry Johnson Ronald Griger Ted Furlipa Bill Cathers, Jr. Terry Huffman Dennis Prater Thelma Moore Ralph Moore Cleveland Engine Plant 2, OH Edison Assembly Plant, NJ GM-Enfield, CT Dealership Dearborn Engineering Plant, MI Sterling Axle Plant, MI Ohio Assembly Plant, OH Nashville Glass Plant, TN Dearborn Engineering Center, MI Dearborn Engineering Center, MI Villager since 2001 Villager since 2004 Villager since 2005 Villager since 1987 Villager since 2002 Villager since 2005 Villager since 1994 Villager since 2006 Villager since 2006 THE COMPLETE OFFERING TERMS ARE IN A PLAN AVAILABLE FROM SPONSOR. FILE NO. H88-0051. The Villages is a community for persons age 55 or better. This advertisement is not intended as an offering in any jurisdiction where prior qualification is required, and no marketing or sales literature will be forwarded to or disseminated in such states unless we have met such qualifications. Prices and availability subject to change without notice. ©2009 The Villages Florida, Inc. All rights reserved. 18 | September/October 2009
  21. 21. Rick Goecke Charles Kontras John Thomason Brenda Thomason Faye Miu Richard Karolski Ed Donaldson Fred Marcella LaVerne Thelen Lima Engine Plant, OH Cleveland Casting Plant, OH Wayne Assembly Plant, MI Fairlane Office Center, MI Fairlane Office Center, MI Dearborn Assembly Plant, MI Lavonia Transmission Plant, MI Dearborn Assembly Plant, MI Twin Cities Assembly Plant, MN Villager since 2006 Villager since 2003 Villager since 2008 Villager since 2008 Villager since 2005 Villager since 2002 Villager since 1991 Villager since 2007 Villager since 2000 Bill Smith Ron Cerny Jerry Kovach Bob Sadrack David West Donald Dailey Ron Hare Weldon “Wally” Gorlick Robert Zurke Brook Park Casting Plant, OH Cleveland Casting Plant, OH Cleveland Casting Plant, OH Dearborn Engineering, MI Woodhaven Stamping Plant, MI Woodhaven Stamping Plant, MI Dearborn Engineering, MI Mahwah Assembly Plant, NJ Rawsonville Assembly Plant, MI Villager since 2001 Villager since 2000 Villager since 2001 Villager since 2000 Villager since 2004 Villager since 1998 Villager since 2003 Villager since 2002 Villager since 1989 Charles Riggs Robert “Bob” Peters Robert “Bob” Gaida Jim Biondo Melvin Elswick Pat McLaughlin Paul Lippert Steve Windle Jack Kayackas Batavia Transmission Plant, OH Rouge Plant, MI Edison Assembly Plant, NJ Dearborn Design Center, Mi Sharonville Transmission Plant, OH Kentucky Truck Plant, KY Dearborn Tool & Die, MI Indianapolis Chassis Plant, IN Cleveland Stamping Plant, OH Villager since 2006 Villager since 2008 Villager since 2004 Villager since 2007 Villager since 2004 Villager since 2004 Villager since 1992 Villager since 2000 Villager since 2002 Bill MacKinnon Tex Schooley Marvin Reeves Richard Hitz Jim Thompson Chuck Lorenzo Robert “Bob” Smiley Bill Wilhelm, Jr. Mahwah Assembly Plant, NJ Sheffield Casting Plant, AL Wixom Assembly Plant, MI Cleveland Casting Plant, OH Wayne Assembly Plant, MI Livonia Transmission Plant, MI Saline Paint, Plastics & Vinyl, MI Dearborn Rouge Plant, MI Villager since 2004 Villager since 1998 Villager since 1998 Villager since 2000 Villager since 2000 Villager since 1996 Villager since 1998 Villager since 1999 For a FREE information portfolio and DVD Tour... CALL TOLL-FREE: 866-408-7471 or log on to September/October 2009 | 19
  22. 22. Calendar Astronomy Club Ford Genealogy Club Ford Photo Club (Dearborn, Mich.) (Dearborn, Mich.) (Dearborn, Mich.) Meets 5:30 p.m. Meets 5 p.m. second Meets 5:30 p.m. fourth Thursday. Ford WHQ third Thurs- Thursdays. north entrance, Conf. days. Contact: Henry Ford Room 5A-East. Contact: Bill Kern at Community william.kern College, or Dearborn. Visit: (313) 755-3871. 3871 or Sheryl Audritsh, Ford Scuba Club Ford Brew Club (Redford, Mich.) (Southeast Mich.) Meets 7 p.m. third Ford Chorus Meets monthly. Wednesdays. Timber Wolf (Dearborn, Mich.) Contact: Chris Tavern, 25641 Plymouth Rd., Frey at cfrey Meets 7 p.m. Mondays. Redford. Contact Mickey or East lobby, World Malfitano at (734) 658-0983 (313) 390-2339. Headquarters. or Contact: secretary@ Ford Classic Ford Model Railroad Auto Restoration Club (Dearborn, Mich.) Society (Southeast Mich.) Meets 6 p.m. third Tuesdays. Meets 5:30 p.m. second Ford World Headquarters Wednesday. Contact: cafeteria. Contact Doug Bill Kern, william.kern Brooks at dbrooks6@ or (313) 755- or (313) 337-1124. Employee Financial SolutionsSM Know when it’s time to refinance your mortgage or buy a home Stay informed with Wells Fargo Home Bulletins Rather than spending hours doing online research, you can get much of the critical information you need delivered right to your inbox when you sign up to receive Home Bulletins from The Employee Mortgage Program®. When you subscribe to Home Bulletins, you can: Stay informed of changes in mortgage rates with Wells Fargo Rate MonitorSM Alerts Monitor home sale prices in neighborhoods you’re interested in with Wells Fargo Home Sales MonitorSM Updates Receive timely and personalized information on refinancing and the homebuying process with Wells Fargo Home WireSM Newsletters. Want to speak with someone about interest rate trends, and Signing up is easy, just visit whether now may be a good time for you to refinance or buy?���� Call �-���-���-���� Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. � ���� Wells Fargo Bank, N.A. All rights reserved. ������ �/��-��/�� 20 | September/October 2009
  23. 23. History Ford pioneers auto safety By Marguerite Moran On a clear September morning and that made automakers electronic cable. Sensors and In 1955, in 1955, two Ford Fairlanes reluctant to talk about crash safety. high-speed cameras captured Ford’s National crashed into each other just Many believed it was better to be each tiny moment of the crashes. Safety Forum promoted its outside Detroit. “thrown clear” in a crash even Along for the ride were FERD 1 early safety Both cars were badly damaged though a Cornell University study and FERD 2, two early crash-test features, but the occupants were uninjured – had shown a possible five-fold dummies, named after the Ford including they were early versions of today’s increase in fatal injuries if a Engineering Research seat belts, a sophisticated crash-test dummies. passenger was ejected from the car. Department. padded dash and improved Those who witnessed the crash With their hard metal surfaces This and other exhibits showed door latches. at the Dearborn test track were and protruding knobs, car the benefits of dished steering attending the National Safety interiors were also part of the wheels, safety door latches, seat Forum, an unprecedented two- problem so Ford engineers in the belts, padded dashboards and day event that showcased Ford’s early 1950s had begun to think breakaway rearview mirrors. revolutionary “Lifeguard Design” about how to “package the It was the first time a car vehicle safety features. passenger.” company had designed a vehicle’s While safety is a crucial In the most exciting part of the interior to enhance safety. automotive attribute today, it forum, engineers staged two The “Lifeguard” safety features wasn’t always so. In the 1950s, crashes, towing one car into were prominent in 1956 and much of the public was reluctant to another using an instrument- Ford even sold the options at consider the possibility of a crash laden van tethered to the car by an below cost. Connect More. Spend Less. With special savings from Verizon Wireless. A Smartphone is only as good as the network it runs on. Now you can enjoy the full power and performance of the BlackBerry Tour on Verizon Wireless, America’s Largest and Most Reliable 3G Network. Plus, get special savings for Ford Employees and Retirees: • 20% off your Calling Plan Monthly Access 1 or 2-yr. line term on eligible plans $34.99 Monthly Access or higher required. • 20% off your Data Plan Monthly Access 1 or 2-yr. line term on eligible plans $34.99 Monthly Access or higher required. • 25% off eligible Verizon Wireless accessories BlackBerry® Tour™ • No activation fees Verizon Wireless is proud to be the preferred wireless provider of Ford Motor Company. Call 1.800.VZW.4BIZ Click *Our Surcharges (incl. Fed. Univ. Svc. of 12.9% of interstate & int’l telecom charges (varies quarterly), 7¢ Regulatory & 92¢ Administrative/line/mo. & others by area) are not taxes (details: 1-888-684-1888); gov’t taxes & our surcharges could add 9% – 33% to your bill. IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan & credit approval. Up to $175 early termination fee & other charges. Offers & coverage, varying by service, not available everywhere. Discounts are subject to corporate customer maintaining a minimum number of lines, proof of employment and may only be available via online business resources. Accessory discounts are off retail price and cannot be combined with bundled offers or promotions. While supplies last. Shipping charges may apply. ©2009 Verizon Wireless. BDMW-92205-Ford World Sept.indd 1 September/October 2009 | 21 8/27/09 3:40:32 PM
  24. 24. 22 | September/October 2009