Connecting North America
2 Local news
Staying on Plan Ford Mustang hits NASCAR,
Ford Focus chosen, shifts added
in Kansas City, Dearborn.
In the third quarter, our ONE Ford plan was truly tested
with the strong volatility in the marketplace. Fortunately, 5 C-MAX coming
our balanced portfolio of high-quality, fuel-efficient
Versatile seven-seat Ford
vehicles continued to propel us to sales and market share C-MAX headed to North
gains in the quarter. America in 2011.
For the third quarter, we were able to achieve a
year-over-year increase versus 2008, marking the first time 7 Green news
in four years that we reported a quarterly sales increase. Former Wixom plant slated for
Our full-year forecast for 2009 remains between 10.5 new energy park, employees
and 11 million units, as the economy continues to slowly encouraged to go green, too.
recover into 2010.
Our product led transformation plan remains unchanged
8 Ford Credit turns 50 7
A strategic asset, Ford’s global
and is working. This is evidenced by our strong momentum
finance company celebrates
of the all-new Taurus with year-to-year sales up 60 percent
golden 50th anniversary.
as our new flagship sedan continues to gain visibility in
the marketplace. 9 Driving while texting
Sales of Focus, Fusion, Escape and F-Series also remain Ford supports ban on texting
solid and continue to drive market share gains. September while driving, aids teen driver
marked the eleventh time in the last 12 months where Ford education efforts.
has gained retail market share.
10 Lincoln’s latest
In addition, we recently unveiled the all-new 2011 F-Series
Super Duty at the Texas State Fair. This truck is loaded with All-new Lincoln MKT offers latest
great technology and all-new powertrain options for three-row versatility, luxury.
customers who need a truck to do some of the toughest jobs
12 Ford-built tough
in America. As expected, Super Duty received rave reviews
from media and State Fair attendees. 2011 Super Duty boasts new
Ford diesel and gas engines,
As we enter the final quarter of the year, we should all feel
proud of our accomplishments thus far despite a very
turbulent marketplace during the first three quarters of 2009. 21 Ford history
While we expect a modest recovery in the fourth quarter, it is
National Safety Forum was
critical that we stay focused on delivering world class
products our customers want and value.
a pioneering effort in 1950s. 12
Thank you for your 23 Global news
continued commitment to Ford Figo comes to India,
executing our plan. European sales, China gets third
plant, Argentines laud Ford,
Brazil aids flood victims.
24 Back Page
They Said It, plus Bat Cave
Festivas, one tough truck and
President, The Americas Daytona Cobra sets a record. 21
publisher: Sara Tatchio | Associate publisher: Susan Krusel | Managing editor: Robert Musial | Contributing editor:
Jenn Corney | Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman | Graphic designer: Julie Yeiter
Image coordinator: Brian Wybenga | Copy editor: Floyd Opperman | Writers: Mary Bensen,
John Fossen, Jeff Majeske, Marguerite Moran, Robert Musial, Keith Price, Kristopher Spencer, FCN N E W S
Andrew Stoy | photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski
Fax: (313) 248-5570 | editorial: (313) 206-4679 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only)
No portion of this magazine may be reproduced without prior written consent of @Ford. Many items advertised in @Ford are available
through retail organizations and establishments not connected with Ford Motor Company. Availability, price, safety, quality and durability
of these items rest solely with the respective manufacturers and their sales organizations. Ford assumes no responsibility for their use.
@Ford is available online at www.at.ford.com. The magazine is available ten times a year in racks at all Ford facilities in the U.S. and Canada,
and mailed ten times a year to retirees. Retirees may opt out of mail delivery or make @Ford address changes only at FWINFO@ford.com.
For more information on Ford news, visit at.ford.com.
September/October 2009 | 1
Ford Mustang to hit
the NASCAR circuit
Ford’s winningest race car –
the Mustang – will make its
NASCAR debut in the 2010
Testing and production of the
Mustang racers begins this fall. Currently, Ford Fusions are used in the
Nationwide series and they will continue in NASCAR’S Sprint Cup series.
Since 1964, the Mustang has compiled more than 2,000 professional
racing victories in the NHRA, Grand-Am, SCCA, IMSA, NMRA, NMCA
and other racing series.
Ford Focus selected
to two ‘best car’ lists
Ford adds shifts to plants
in Kansas City, Dearborn The Ford Focus was recently
chosen as one of AutoWeek
Ford has added third production shifts to its magazine’s “2009 Best Cars for
Kansas City Assembly Plant and the Dearborn Truck College” and was once again
Plant to meet the demand for fuel-efficient Ford named as one of Kelley Blue Book’s “Coolest Cars under U.S. $18,000.”
Escapes, Mercury Mariners and Ford F-150s. The Focus has an EPA-estimated 35 mpg highway with a five-
Adding a third crew on the SUV line at Kansas City speed manual and 34 mpg with the automatic.
will deliver approximately 2,400 additional Escapes It comes standard with four-wheel ABS brakes and
and Mariners by the end of October. AdvanceTrac® with ESC (Electronic Stability Control) and is
In Dearborn, the changes made in late September available with such options as SYNC™, heated leather-trimmed
will mean the production of approximately 10,000 front seats, a moonroof and SIRIUS® satellite radio.
additional F-150s. Ford World
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2 | September/October 2009 Vertis QCA
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Cyan Magenta Yellow Black
Ford posts share
gain in September Vehicle Sales
By John Fossen U.S. Top-Selling Cars and Trucks
Rank Nameplate Units Sold
2010 Ford Taurus SHO 1 Ford F-Series 295,426
Despite a 6 percent decline in consecutive
2 Toyota Camry 264,357
September U.S. sales, Ford estimated sales increase in September (up 4
3 Chevrolet Silverado 229,388
it gained more than 2 points of market percent), pushing its year-to-date full-
4 Honda Accord 221,369
share compared to the same period size truck market share up 3
5 Toyota Corolla/Matrix 215,038
a year ago. percentage points to 35 percent.
6 Honda Civic 207,883
September also marked the 11th Ford’s new EcoBoost™ engine
7 Nissan Altima 154,662
time in the last 12 months Ford has technology continues to exceed
8 Dodge RAM 143,205
posted a retail share increase. planned rates as September sales
9 Honda CR-V 142,906
For the third quarter, Ford sales nearly tripled those in August.
increased 5 percent versus a year ago, Czubay said the improving residual 10 Ford Fusion 134,600
making it the only full-line values of the company’s products 11 Chevrolet Impala 126,856
manufacturer to experience a sales provide the opportunity for Ford to 12 Ford Escape 126,268
increase for the period. expand its leasing program. Certain 13 Ford Focus 125,913
“Instead of leaving us vulnerable to vehicle lines and geographic areas 14 Chevrolet Malibu 118,995
the peaks, valleys and dramatic will be targeted; details will be 15 Toyota RAV4 106,863
segments shifts that shaped the announced soon. 16 Toyota Prius 104,794
industry in the third quarter, our “We’ve got quite a bit going on in 17 Hyundai Sonata 93,575
broad and better-balanced product the market place,” he said. “I think we 18 Chevrolet Cobalt 85,885
line delivered sales and share gains see the gradual improvement in the 19 Toyota Tacoma 85,773
from all corners – Focus, Fusion, economy…I’m quite optimistic about 20 Hyundai Elantra 82,706
Escape and F-Series; small, medium October.” 21 VW Jetta 81,161
and large; cars, utilities and trucks,” 22 GMC Sierra 79,433
said Ken Czubay, vice president, U.S. Canada sales up 24 percent 23 Honda Odyssey 77,978
Marketing, Sales and Service. 24 MAZDA3 75,833
Ford of Canada sales increased 24.3 25 Pontiac G6 69,045
The all-new 2010 Ford Taurus beat
percent compared to last September, 26 BMW 3-Series 67,220
increasing sales objectives throughout
September, finishing the month with marking the company’s fourth consec- 27 Ford Econoline 66,816
60 percent more sales than a year ago. utive month of year-over-year gains. 28 Chevrolet Traverse 65,697
“I don’t think you’ll find many In addition to the 33.2 percent 29 Lexus RX 300/400H 65,325
products that bucked the industry increase in car sales, truck sales also 30 Nissan Sentra 65,176
trend this well,” Czubay said. “Also increased by 21.4 percent versus the 31 Jeep Wrangler 65,045
encouraging to us is that consumers same period last year. 32 Dodge Caravan 64,912
are equipping the new Taurus with a September also was the eleventh 33 Ford Edge 64,439
very high level of content.” month of market share growth and the Source: Manufacturers’ Reports
F-Series posted its second best quarterly sales increase since 2003.
U.S. Market Share – 2009 Year-to-Date
1.1 2.7 1.8 0.1 0.3 0.1 3.1
MARKET SHARE PERCENTAGE
15.6% 19.5% 9.0% 16.3% 11.1% 7.3% 21.2%
Source: Manufacturers’ Reports
September/October 2009 | 3
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4 | September/October 2009
All-new seven-seat Ford C-MAX
coming to North America in 2011
By Andrew Stoy
Another new vehicle is coming latest evolution of Ford’s “kinetic layout or
to Ford showrooms in North design” language, which appears switching to a
America in late 2011 – the seven- next year on the North American seven-seater
seat Ford C-MAX “people mover.” Ford Fiesta. when required.
Announced at the Frankfurt The design includes a signature The second- and third-row seats
Motor Show in September, the trapezoidal lower grille, also have been engineered to
European-developed C-MAX will headlamps flaring back from the easily fold with one hand to create
join the next-generation Ford front of the vehicle and prominent a flat load floor, regardless of how
Focus sedan and five-door wheel arches, a rising beltline and many seats remain in use.
hatchback models, which are set a high roofline. Offering a compact, multi-
to launch in late 2010 in the U.S. Inspired by the new Fiesta, the activity vehicle like the C-MAX is
It is one of up to 10 unique models interior matches the vehicle’s an important part of Ford’s
Ford will create from its all-new dynamic character with the wing- strategy to offer a full range of
global C-car platform developed like form of the upper instrument vehicles in the B- and C-sized
under the ONE Ford strategy. panel, which connects in a segments of the market. From less
The new Ford Focus C-MAX sweeping line to the center than 15 percent in 2004, the small
demonstrates that compact, console and its high-mounted car segment now has reached
seven-seat vehicles can be stylish shifter. nearly 22 percent of sales in the
and desirable while still delivering Another intriguing feature on U.S. market.
outstanding space and the C-MAX is the versatility of its “The trend toward small cars in
functionality. seven-seat layout. Ford engineers the U.S. is not a one-off, it’s not a
fluke. It’s real,
and it’s a
choice of U.S.
will be great to
look at, great to
“People will gravitate toward developed a new seat-folding sit in and great to drive, bringing
C-MAX for the way it looks and mechanism for the three second- Ford DNA to a new market Versatile and
drives, and not just because it’s row seats that enables the center segment in the form of an Ford C-MAX
practical and versatile – and that’s seat to fold quickly and easily aspirational, fuel-efficient people ‘opens’ in the
going to help us reach a whole new under one of the two outboard carrier,” he said. U.S. in 2011.
group of customers,” said Mark seats to create a handy walk-
Fields, president, The Americas. through space.
Besides seating for up to seven, The walk-through allows
the C-MAX features twin sliding passengers to access the third row
doors neatly integrated into the without disturbing the second
exterior, with the door rail row’s two outer seats, which is
concealed by the vehicle’s strong particularly helpful when those
shoulder line. are occupied by child safety seats.
The exterior and interior Owners have the option of using
designs of the C-MAX are the this convenient 2+2+2 seating
September/October 2009 | 5
Idled Wixom plant gets new use
as a huge renewable energy park
By Kristopher Spencer
An idled Ford assembly plant in Clairvoyant Energy and Xtreme and will seek
suburban Detroit is being retooled Power plan an initial investment of additional “green
into one of the nation’s largest more than U.S. $725 million to energy”
renewable energy manufacturing redevelop the sprawling 320-acre companies to
facilities. site and its 4.7 million square feet lease the
The former Wixom Assembly of building space. The project is remaining space.
Plant, which once produced Ford expected to create more than 4,000 Clairvoyant’s Bill Ford unveils
Thunderbirds, Lincoln Town Cars direct jobs. technology partner, Oerlikon plans to turn
an idled Ford
and the iconic Ford GT, will be Once completed, Clairvoyant Solar USA, a leader in thin-film
plant into a
producing high-efficiency solar Energy will be able to produce solar manufacturing, will establish ‘green’ energy
panels and high-tech systems to more than 2.5 million solar panels a regional office at the site. manufacturing
store solar and wind energy from a year at Wixom, potentially A renewable energy research park.
projects around the world by 2011. replacing the need for one large and training center also is planned
Ford worked with state and local coal plant every year. for the site.
officials and Clairvoyant Energy Xtreme Power
of Santa Barbara, Calif., and will use the former
Xtreme Power of Austin, Texas, on auto plant to build
a high-impact, environmentally large-scale
responsible redevelopment plan systems to each
for the 52-year-old former auto store up to 10,000
plant, which closed in 2007. megawatts of
“The Wixom Assembly Plant solar and wind
served Ford well for half a century power for use
and we wanted to ensure it served when needed.
Michigan well into the future,” said The two
Ford Executive Chairman Bill Ford. companies plan to
“I can’t imagine a better way to use use approximately
this facility – for ourselves, our half of Wixom’s
children and our grandchildren.” square footage
Ford joins EPA campaign to help reduce energy use
As part of its ongoing commitment The Energy Star Pledge includes sealed and insulated.
to environmental sustainability, Ford small, individual energy-saving By using less
Motor Company urges its employees actions that can collectively make a energy, the amount of
and customers to reduce energy use difference. Among them: fossil fuels burned at
in their homes and cut their CO2 • Changing light bulbs to those power plants to make
footprints. with an Energy Star rating. electricity can be
Individuals can help by taking the • Using a programmable reduced. This means
Energy Star Pledge in support of the thermostat to save energy while less of the greenhouse
U.S. Environmental Protection asleep or away from home. gas emissions that
Agency’s “Change the World, • Setting computers and monitors contribute to global
Start with Energy Star” campaign. to go into “sleep mode” when away warming.
For more information, visit or not in use. According to the
www.energystar.gov. • Purchasing an Energy Star- EPA, if every American household
Each pledge can help Ford meet or qualified product, such as home took part in the pledge, more than
exceed its goal of reducing electronics, office products and/or U.S. $18 billion in annual energy
greenhouse gas emissions by 14 appliances. costs could be saved.
million pounds. • Making sure homes are well- – By Kristopher Spencer
September/October 2009 | 7
Ford Credit at 50:
A strong partner to Ford
Ford Motor Credit Company development, and a reliable down on credit and got out of
celebrated 50 years as Ford Motor source of financing for dealers and some types of auto financing in the
Company’s global captive finance customers,” said Mike Bannister, credit crunch that hit last year.
company in August. It remains a Ford Credit chairman and CEO Ford Credit maintained consistent
strategic asset to the automaker at and executive vice president of lending practices. It continued
a time when neither of Ford’s Ford Motor Company. financing a full range of Ford
Detroit rivals holds finance Many lenders clamped customers, using its own
providers any longer, and some scoring models that do a much
lenders have left better job of assessing
the business. creditworthiness and
“Through 50 predicting payment behavior
years of changing than FICO scores alone.
economic, Along with financing, Ford
political and Credit provides training and
business consultation for dealers. Ford
conditions, Ford and Ford Credit work closely
first retail sale Credit has on marketing programs to
was to this provided drive new-vehicle sales.
Indianapolis consistent profits Independent studies show
couple who and dividends that customers who finance
financed a new
support Ford’s through Ford Credit are
Monterey. product more loyal to Ford.
it’s not just a truck.
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8 | September/October 2009
12426_TruckMonth_Adv4.indd 1 9/18/09 1:44:17 PM
Ford backs driver texting ban,
steps up teen driver education
By Robert Musial
Recognizing that driver not ban texting while driving within significantly
distraction is a critically important two years. reduces that
safety issue, Ford recently became “Studies have shown over and risk by
the first automaker to support a ban over that texting while driving is allowing drivers to keep their hands
on manually sending text messages dangerous and it’s time to take action on the wheel and their eyes on the
on hand-held devices while driving. to prevent the tragic accidents that road,” said Peter Lawson, vice for Life program
Ford said the latest and most result from this activity,” said president, Government Affairs. aims to help
complete research shows that Schumer. He also said that Ford The company has also stepped up teens drive
manually operating electronic deserved credit for “stepping up as its efforts to educate teen drivers more safely.
devices while driving substantially the first car company to endorse a about the dangers of distracted
increases the risk of accidents. ban on this dangerous habit.” driving – such as texting while
“Research shows that activity The ban would not affect Ford’s driving – through a new initiative
that draws drivers’ eyes away from in-car communications and under its nationwide Ford Driving
the road for an extended period entertainment system, called Skills for Life program, which
while driving, such as text SYNC, which is voice-activated began in 2003.
messaging, substantially increases and hands-free. As a safety and Along with advanced, hands-on
the risks of accidents,” said Jim convenience feature, SYNC also can training by top professional instruc-
Vondale, director, Ford’s read text messages aloud to drivers. tors to help teens sharpen their
Automotive Safety Office. Ford offers SYNC as standard driving skills, instructors challenge
Legislation proposed by Sen. equipment on many models and it the students’ concentration using a
Charles Schumer of New York and is available on others as option for variety of methods during super-
three other senators would under U.S. $400. vised drives on controlled courses.
withhold 25 percent of federal “Ford believes that hands-free, Research shows that driver
highway money from states that do voice-activated technology inattention is a major factor in most
auto accidents, more so with novice
A new national survey shows that
86 percent of U.S. drivers believe
hand-held texting while driving is
“very dangerous” and 93 percent
support a nationwide ban on such
Fourteen states and Washington,
D.C. have already banned text
AEN_Ford Mustang_Remnant2.pdf 6/2/08 10:26:32 AM
messaging while driving.
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September/October 2009 | 9
The Lincoln MKT
A contemporary three-row
interpretation of timeless design
By Keith Price
For the Lincoln brand, the 2010 Lincoln “The beauty of the Lincoln design The MKT’s “zero offset”
DNA that evolved from the audit is bumpers make graceful design
MKT luxury crossover – arriving in dealer-
flexibility,” offers Gordon Platto, statements front and rear. The
ships now – is a bold step into the future, chief designer, Vehicle Design power-operated rear liftgate is
punctuated by respectful glances back . Programs. “The Lincoln character constructed from magnesium and
remains consistent, while the aluminum, making it light, fuel
The distinctively designed actual designs can differ within the efficient, strong – and unique to
Lincoln MKT offers three rows portfolio. For a designer, this is the MKT.
of style, technology, standard liberating.” Thin, full-width taillamps
content, safety and fuel economy – The MKT is the next step in this represent another signature
all wrapped in unique coachwork design progression, which began design cue, a consistent look that
that features design elements from with the MKR concept and was says Lincoln in a tasteful,
the classic Lincolns of yesteryear. further explored on the 2009 distinctive and highly visible way.
Prior to returning to Volvo, Lincoln MKS. Interior details
Peter Horbury, former executive It starts with the split-wing grill, In the cabin, the goal was to
director of Design, The Americas, inspired by the classic 1941 provide business class luxury
conducted an audit of the timeless Continental. Uninterrupted side through all three rows of available
design cues that make a Lincoln surfaces recall the “Camelot-era” seating.
look like a Lincoln. Lincoln sedans, while the “From the real stitching on the
These cues, and the design chamfered fender line harkens seats and door panels to the leather
language from the exhaustive back to the 1966-1970 Lincoln surfaces, we’ve tried to infuse MKT
review of past Lincolns, were first Continentals. The roof’s substantial with the highest quality materials
exhibited in the Lincoln MKR C-pillar evokes Lincoln limousines available,” said Platto. “The
concept vehicle in 2007. and signifies strength and safety. craftsmanship and quality of
10 | September/October 2009
materials we’ve used really raise
the bar for the Lincoln brand.”
Every touch point has been
crafted and trimmed to reflect
tactile quality, from the leather-
wrapped shifter to the stitched
instrument panel crown. The
roof’s A- and B-pillars are
wrapped in harmonizing cloth,
soft to the touch.
Genuine wood appliqués adorn
the instrument and door panels. A
full complement of courtesy lights
can be augmented with standard
ambient lighting and jewel-like
instrument cluster features a
message center and LED white
The center stack offers touch technologies earn
screen control of audio, climate
and compass, with available
Lincoln MKT a
voice-activated navigation. ‘Top Safety Pick’
The stack flows gracefully into
The all-new 2010 Lincoln MKT three-
the console, offering a leather
row luxury crossover has received a “Top
trimmed adjustable armrest
and covered storage. Safety Pick” rating from the Insurance
Second-row options Institute for Highway Safety (IIHS).
Second-row seating was MKT offers a high level of crash
designed to combine the protection – including state-of-the-art
aesthetics, attention to detail, and side air bags designed to deploy up to
craftsmanship of the first row with 30 percent earlier than traditional air bag
the choice of two different systems – while offering a segment-first,
configurations. A 60/40 split forward collision warning system as part
folding rear seat with heated seats of Lincoln’s push into new crash-
is standard and second row
heated/cooled twin captain’s
underscore the emphasis on
MKT offers an array of driver-
chairs are available.
business class accommodations awareness features – including a first-in-
These fold and tumble second
row seats can be specified with an while the third-row seating sets class Blind Spot Information System
available rear center console and the MKT apart from the Lincoln (BLIS®) with Cross Traffic Alert .
with an optional rear console MKX and underlines why it was Ford Motor Company has more IIHS
refrigerator. brought to the showroom. “Top Safety Pick” ratings than any other
With best-in-class legroom, the All in all, it’s a bold look forward automaker and more U.S. government
second-row seating also is offered and one infused with a timeless five-star safety ratings than any brand.
with trimmed footrests to heritage.
September/October 2009 | 11
New truck, our engine
Due in showrooms by mid-2010,
the F-Series Super Duty just got better
By Jeff Majeske
The new F-Series Super Duty power dome hood lurks the 2011
model’s new diesel and gasoline
gets a Ford-built diesel – and more.
They include a Ford-designed,
Unveiled in September at the Ford-engineered and Ford-built
State Fair of Texas, the 2011 Ford 6.7-liter Power Stroke® V-8
Super Duty boasts all-new, turbocharged diesel engine as
Ford-built powertrains and well as a new 6.2-liter V-8 gas
options for hard-working engine and a new transmission
customers who expect results in for both. “The new 2011
the most demanding situations. With the increased power, Super Duty offers
“The new 2011 Super Duty the 2011 Super Duty offers
offers them a truck with best-in- increased towing and payload
class towing and payload, all-new capability that extend its towing and payload,
powertrains and even more best-in-class rating. all-new powertrains
capability than ever to help them It also offers more towing from and even more
do their jobs,” said Mark Fields, inside the bed with the first-ever
president, The Americas. factory-installed fifth wheel set up
Ford’s F-Series has been the with a warranted substructure – Mark Fields, president,
best-selling line of trucks in the attached directly to the frame. The Americas
U.S. for 32-straight years and the In addition to increased towing
and under the
12 | September/October 2009
New engines, transmission
enhance 2011 Super Duty
New diesel engine • the ability to run on “greener” B20
The new 6.7-liter Power Stroke V-8 fuel (20 percent biodiesel).
turbocharged “quiet diesel” was New gas engine
designed, engineered and built The Super Duty’s new 6.2-liter V-8
in-house by Ford teams. gas engine delivers more torque and
It features: horsepower than the outgoing model
• the first use of a compacted and class-leading fuel economy. new 6R140 heavy-duty TorqShift six-
graphite iron engine block in a It features: speed transmission for increased
vehicle of this size in North • a single overhead camshaft torque and horsepower.
America. It’s stronger than cast (SOHC) with roller-rocker shafts. The new trans features enhanced
iron and weighs less. • dual-equal variable cam timing. Tow Haul with integrated engine
• a unique inboard exhaust and • two spark plugs per cylinder to exhaust braking, SelectShift
outboard intake system for better more efficiently burn the fuel-air capability and the first application of
throttle response, heat transfer mixture. Live Drive Power Take Off (PTO) in a
and reduced noise, vibration and • dual knock sensors and better Super Duty-class vehicle.
harshness (NVH). engine crankcase breathing and The PTO option allows the
• an improved single turbocharger efficiency. transmission to power such
that reduces NVH and works more New transmission equipment as snowplows, lifts,
efficiently. Both engines are mated to the all- cement mixers and dump trucks.
and payload, the 2011 Super Duty The larger console provides 10-way power adjustments and
comes standard with an improved room for two HVAC ducts to the lockable underseat storage. The
ride, handling and steering plus backseat along with a lockable front seats can also be heated and
the best fuel economy in its class. main storage bin that can hold a cooled.
More features laptop or notebooks to make the The available industry-exclusive
Inside the cab, the Super Duty Super Duty an office on wheels. Ford Work Solutions™ also lets
offers a flow-through console that The console also has map customers track their tools and
stretches from the instrument pockets on both sides, a two-level stay connected with their business
panel to the backseat, brimming front storage compartment with from the job site.
with large, customizable and four removable cup holders, a A new available 4.2-inch LCD
versatile storage. standard 110-volt inverter and Productivity Screen delivers an
socket and 12-volt powerpoints array of information and an off-
including one with a notch so road message center has been
But wait – cords can pass through with the
armrest lid closed.
added as well.
On the road, other drivers
there’s more: Super Duty’s seats feature should be able to easily spot the
Also on the 2011 Super Duty: improved comfort, support and new truck. Its new grille has
materials and offer available “Super Duty” stamped onto its
• Trailer Sway Control integrated upper surface,
with Roll Stability Control (RSC) centered by an
• Hill Start Assist and Hill iconic Blue Oval
Descent Control™ that’s a whopping
13 inches across.
• Electronic Locking Differential
“It’s the biggest
• Standard tire pressure Ford oval anywhere
monitoring system except at the
• Optional side air bags and air top of World
• XL, XLT, Lariat and King
September/October 2009 | 13
EcoBoost engine technology
expands into I-4s in 2010
By Andrew Stoy
Early next year, all-new four- be available with
cylinder EcoBoost™ engines will EcoBoost and nearly 80
make their global debut, marking percent of the company’s
a milestone in Ford’s strategy to global nameplates will
deliver greater fuel economy to have an EcoBoost option. naturally aspirated V-8 engines; a
millions of customers. “With this next phase of our 2.0-liter EcoBoost I-4 would
The new 1.6-liter and 2.0-liter plan, we will expand our EcoBoost replace naturally aspirated V-6
turbocharged, direct-injected I-4 engine offerings, adding higher- engines and a 1.6-liter EcoBoost
engines will be available on most volume, fuel-efficient four- I-4 would replace naturally
vehicles in North America, Europe cylinder engines to the premium aspirated larger I-4 engines.
and Australia, including midsize V-6 engine we currently offer in The 2.0-liter EcoBoost I-4 will be
and large vehicles. North America,” said Derrick launched in North America in
The new engines will deliver up Kuzak, group vice president, 2010 and arrive on larger
to a 20 percent improvement in Global Product Development. European Ford products.
fuel economy and a 20 percent Currently, the EcoBoost V-6 is By 2013, global EcoBoost volume
reduction in CO2 emissions offered on the 2010 Ford Taurus throughout the Ford, Lincoln and
compared to conventional, larger SHO and Ford Flex and the 2010 Mercury vehicle family is expected
engines with similar power. Lincoln MKS and MKT. to be 1.3 million units, with up to
By 2013, more than 90 percent of Under the plan, a 3.5-liter 750,000 sales coming from North
Ford’s North American lineup will EcoBoost V-6 would replace America alone.
14 | September/October 2009
make a difference
Medicare help for More than 10,000 employees
salaried retirees and retirees in 42 countries took
time to help create a better
world during Ford’s fourth
annual Global Week of Caring
The upcoming Medicare (Extend Health) and other
annual enrollment period organizations providing
Putting in more than 35,000
begins Nov. 15 and ends Dec. similar information, as well
hours across six continents, Ford
31, 2009. as government sources and
Volunteer Corps painted an orphanage in Cambodia, repaired
Peer support volunteers other volunteer organiza-
a homeless shelter in Spain, collected clothing for needy
from the Ford Alumni tions that offer useful
children in the Dominican Republic and took part in a six-day
Umbrella Group again will information and counsel.
project to benefit the disabled and elderly in South Korea.
be available to respond to Further information can
In the U.S., the Ford Global Week of Caring was anchored
e-mail inquiries and assist be found at the Peer Support
by an Accelerated Action Day on Sept. 11 that focused on
salaried retirees with their Web site at www.ford-
community building projects selected in 17 states.
Medicare decisions for the umbrella-group.org or by
On Nov. 10, Ford
upcoming annual e-mailing peer-support@
MODEL Teams of
Peer support volunteers after Oct. 9, 2009.
assist veterans and
are not professional advisors Also, watch for more
their families in a
and will not make specific information related to
recommendations. the upcoming Medicare
However, they will offer to annual enrollment period
To view projects
provide guidance to good in the November issue
and register online,
sources of information, of @Ford and visit the
visit the Ford
including Ford’s contractual @Ford Online Web site at
Volunteer Corps at www.volunteer.ford.com.
Decision Navigator vendor www.at.ford.com.
New for 2009
Your largest source for Ford merchandise!
September/October 2009 | 15
atFord-MayAd.indd 1 4/23/09 2:05:30 PM
Retirees: Stay in touch
with Blue Oval Connect More PINS for you
Ford Motor Company has expanded its X-Plan initiative
by granting two additional X-Plan PINS (6 total) to its
employees and retirees through Dec. 31, 2009.
Here’s an easy way to stay connected to the latest news
Take advantage of this great opportunity to boost sales by
from the Blue Oval on products, people and upcoming events extending X-Plan savings to your friends and neighbors
that shape the future of Ford Motor Company. by visiting www.axz.ford.com today.
The Blue Oval Connect Want to share an idea?
retiree outreach program Do you have an idea for a new product or technology
sends breaking news and you’d like to share with the Ford team?
periodic newsletters to If so, please visit www.FordNewIdeas.com. This site can
retirees’ e-mail boxes. This also direct you to other Ford sites, including the
keeps retirees informed on Customer Relationship Center if you have a suggestion
regarding an existing product.
automotive topics and helps
them continue to be strong
Some important numbers
Ford National Employee Service Center (NESC):
ambassadors for the Blue Oval.
(800) 248-4444. (General inquiries, benefit questions)
By registering to be
Comerica Bank: (800) 647-3674
a part of Blue Oval Connect, retirees receive: (Direct deposit, tax updates, address changes)
• News on new and current products Fidelity Investments: (800) 544-3333
• Breaking news updates (401-K accounts, qualified domestic relations orders)
• Event promotions UAW-Ford Retirement Board: (800) 829-8833.
• Links to important Web sites Ford Consumer Assistance Center: (800) 392-3673
• Access to Ford retiree groups across the U.S. (Product issues, dealer issues)
Visit www.BlueOvalConnect.com to register for this Ford Motor Company World Headquarters:
(313) 322-3000 (General information)
free electronic Ford news service.
16 | September/October 2009
Ford Retirement in
Florida’s Friendliest Hometown!
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over 1000 FREE recreational pursuits every week, plus state-of-the-art
recreation and fitness centers, a lifelong learning college, free nightly
entertainment on two town squares and a retirement lifestyle that
can’t be beat!
• PLAY GOLF FREE on 24 executive courses for the rest of your life
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• Villas and Homes from $140’s to $500’s
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Turn the page and meet some of our
happy Ford Retirees! September/October 2009 | 17
Rick Goecke Charles Kontras John Thomason Brenda Thomason Faye Miu Richard Karolski Ed Donaldson Fred Marcella LaVerne Thelen
Lima Engine Plant, OH Cleveland Casting Plant, OH Wayne Assembly Plant, MI Fairlane Office Center, MI Fairlane Office Center, MI Dearborn Assembly Plant, MI Lavonia Transmission Plant, MI Dearborn Assembly Plant, MI Twin Cities Assembly Plant, MN
Villager since 2006 Villager since 2003 Villager since 2008 Villager since 2008 Villager since 2005 Villager since 2002 Villager since 1991 Villager since 2007 Villager since 2000
Bill Smith Ron Cerny Jerry Kovach Bob Sadrack David West Donald Dailey Ron Hare Weldon “Wally” Gorlick Robert Zurke
Brook Park Casting Plant, OH Cleveland Casting Plant, OH Cleveland Casting Plant, OH Dearborn Engineering, MI Woodhaven Stamping Plant, MI Woodhaven Stamping Plant, MI Dearborn Engineering, MI Mahwah Assembly Plant, NJ Rawsonville Assembly Plant, MI
Villager since 2001 Villager since 2000 Villager since 2001 Villager since 2000 Villager since 2004 Villager since 1998 Villager since 2003 Villager since 2002 Villager since 1989
Charles Riggs Robert “Bob” Peters Robert “Bob” Gaida Jim Biondo Melvin Elswick Pat McLaughlin Paul Lippert Steve Windle Jack Kayackas
Batavia Transmission Plant, OH Rouge Plant, MI Edison Assembly Plant, NJ Dearborn Design Center, Mi Sharonville Transmission Plant, OH Kentucky Truck Plant, KY Dearborn Tool & Die, MI Indianapolis Chassis Plant, IN Cleveland Stamping Plant, OH
Villager since 2006 Villager since 2008 Villager since 2004 Villager since 2007 Villager since 2004 Villager since 2004 Villager since 1992 Villager since 2000 Villager since 2002
Bill MacKinnon Tex Schooley Marvin Reeves Richard Hitz Jim Thompson Chuck Lorenzo Robert “Bob” Smiley Bill Wilhelm, Jr.
Mahwah Assembly Plant, NJ Sheffield Casting Plant, AL Wixom Assembly Plant, MI Cleveland Casting Plant, OH Wayne Assembly Plant, MI Livonia Transmission Plant, MI Saline Paint, Plastics & Vinyl, MI Dearborn Rouge Plant, MI
Villager since 2004 Villager since 1998 Villager since 1998 Villager since 2000 Villager since 2000 Villager since 1996 Villager since 1998 Villager since 1999
For a FREE information portfolio and DVD Tour...
CALL TOLL-FREE: 866-408-7471
or log on to www.TheVillages.com
September/October 2009 | 19
Astronomy Club Ford Genealogy Club Ford Photo Club
(Dearborn, Mich.) (Dearborn, Mich.) (Dearborn, Mich.)
Meets 5:30 p.m. Meets 5 p.m. second Meets 5:30 p.m.
fourth Thursday. Ford WHQ third Thurs-
Thursdays. north entrance, Conf. days. Contact:
Henry Ford Room 5A-East. Contact: Bill Kern at
Community www.fgc.miprofgenie.com. william.kern
College, @zeledyne.com or
Dearborn. Visit: (313) 755-3871.
3871 or Sheryl Audritsh, Ford Scuba Club
Ford Brew Club firstname.lastname@example.org. (Redford, Mich.)
(Southeast Mich.) Meets 7 p.m. third
Meets monthly. Wednesdays. Timber Wolf
Contact: Chris Tavern, 25641 Plymouth Rd.,
Frey at cfrey Meets 7 p.m. Mondays. Redford. Contact Mickey
@ford.com or East lobby, World Malfitano at (734) 658-0983
(313) 390-2339. Headquarters. or www.fordseahorses.org.
Classic Ford Model Railroad
Auto Restoration Club (Dearborn, Mich.)
Society (Southeast Mich.) Meets 6 p.m. third Tuesdays.
Meets 5:30 p.m. second Ford World Headquarters
Wednesday. Contact: cafeteria. Contact Doug
Bill Kern, william.kern Brooks at dbrooks6@
@zeledyne.com or (313) 755- ford.com or (313) 337-1124.
Employee Financial SolutionsSM
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20 | September/October 2009