Localize It!: How Narrowing Social Content Broadens Engagement


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The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, as she shares ways you can implement local content in your online strategy.

Learn how to spread local love and use this session as a springboard in helping you:

-Serve up relevant content that speaks directly to your audience.
-Share local events, restaurants, landmarks and other location-based happenings via social networks like Pinterest, Facebook, Instagram and Swarm.
-Much more!

Published in: Social Media
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Localize It!: How Narrowing Social Content Broadens Engagement

  1. 1. Localize It!: How Narrowing Social Content Broadens Engagement Ansley Sudderth Social Media Training & Communications Coordinator
  2. 2. Join the conversation! Use #RESocialChat for the chance to win $20!
  3. 3. Agenda • Why Local Content Works • Location-Based Apps • Foursquare • Swarm • Facebook: Nearby Friends • Spotsetter • How Brands Are Tapping into Local Markets • Real World Examples • Valuable Links • Q&A
  4. 4. Why Local Content Works
  5. 5. Why Get Local?
  6. 6. SoLoMo
  7. 7. Top Benefits • 67% Greater customer relevance, response, and return • 39% Better customer conversations and connectivity • 29% Improved loyalty and advocacy • 27% Brand differentiation, distinction and preference www.marketingprofs.com November 2, 2011(CMO Council Research)
  8. 8. Why Get Local? •Local changes daily •Local + niche market = qualified leads and engaged audience •Local boosts credibility •Local content is more organic and authentic •Local content hits close to home and the heart
  9. 9. How Do I Become a Local Expert? -Check out your area within a 25-mile radius. -Find local news and event posting sites. (If it interests you, it probably interests your audience!) -Focus on providing UTILITY by sharing content that drives participation and engagement.
  10. 10. Going Local Raises Relevancy
  11. 11. Local Content Sets YOU Up as the Expert
  12. 12. Local Content Sets YOU Up as the Expert
  13. 13. Local Content Drives Purchase Decisions
  14. 14. Location-Based Apps
  15. 15. Location-Based Apps
  16. 16. Foursquare
  17. 17. Foursquare
  18. 18. Swarm
  19. 19. Facebook: Nearby Friends
  20. 20. Facebook: Nearby Friends
  21. 21. Facebook: Nearby Friends
  22. 22. Facebook: Nearby Friends
  23. 23. Spotsetter
  24. 24. Spotsetter
  25. 25. How Brands Are Tapping into Local Markets
  26. 26. American Express: Small Business Saturday
  27. 27. American Express: Small Business Saturday
  28. 28. Visit Savannah
  29. 29. Infuse Diversity into Your Content -Obvious is boring -Unique piques interest -Useful adds value -Helpful keeps them coming back for more
  30. 30. Useful Resource!
  31. 31. #RESocialChat Valuable Links
  32. 32. Valuable Links • How to Win Business with Local Content: • http://connect.homes.com/2014/08/how-to-win-local-business- with-great-content/#more-146287 • Jessica Edwards shares local events using video: • https://www.youtube.com/watch?v=NCsSO6hIxO4 • Become the Local Expert in Your Community! • eGuide: http://multifamily.forrent.com/localexpertguide • Blog Post: http://yoursolutions.forrent.com/property-managers- owners/become-local-expert-community /
  33. 33. Q&A
  34. 34. Sources http://bits.blogs.nytimes.com/2012/06/07/a-guided-tour-through-the-foursquare-redesign/?_ php=true&_type=blogs&_r=0 http://cdn.pastemagazine.com/www/articles/swarm.png http://phandroid.s3.amazonaws.com/wp-content/uploads/2014/07/Foursquare-new-logo.png http://blog.foursquare.com/post/92636287198/a-brand-new-foursquare-with-a-brand-new-logo-and-look http://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-1.png?w=680&h=528 http://tctechcrunch2011.files.wordpress.com/2014/04/nearby-friends-press-3.png?w=738 http://javelinvp.com/wp-content/uploads/spotsetter.png http://www.tnooz.com/wp-content/uploads/2013/08/Spotsetter.png http://www.connectedrogers.ca/wp-content/uploads/2014/01/spotsetter-app.jpg http://mwpartners.com/wp-content/uploads/2014/04/Facebook_Nearby_Friends.jpg http://bradleyleimer.files.wordpress.com/2013/07/bb-41.jpg?w=552 http://images.cpcache.com/merchandise/514_400x400_NoPeel.jpg?region=name:FrontCenter,id:34539369,w:1 6 http://livingnetworks.org/wp-content/uploads/2013/12/local-expert-header.png http://www.davincirealtygroup.com/wp-content/uploads/2013/06/hot-housing-market-2013-florida.jpg http://evolve-blog.com/wp-content/uploads/2013/03/Social-Local-Mobile-Integration.jpg