1.
Leveraging Your Leads
with Social Media
Ansley Sudderth
Social Media Training
& Communications
Coordinator

2.
Join the conversation!
Use #RESocialChat
for the chance to
win $20!

3.
• Why Lead Generation Matters
• How Social Media Increases the Impact of Lead
Generation
• 4 Social Channels You Should Be Using to Generate
Leads
• Best Practices for Building Leads via Social Media
• #RESocialChat Application Points and Valuable Links
• Q&A
Agenda

4.
Why Does Lead Generation
Matter?

5.
Lead Generation Matters
Online or in-person visits can lead to
loyal customers!

6.
1. Get Found 2. Convert 3. Analyze
Lead Generation Matters

7.
Increase the Impact
with Social Media

8.
Diversifying Your Outreach Efforts
• Reach more
people with less
effort
• Cast a wider net
• Appeal to a larger
audience

9.
Diversifying Your Outreach Efforts
• Speak to every
demographic on
every device

10.
4 Social Channels
You Should Use to
Generate Leads

11.
Facebook

12.
Generating Leads with Facebook: Branding
Branding for Real Estate

13.
Branding for Multifamily
Generating Leads with Facebook: Branding

14.
Generating Leads with Facebook:
Notes and Videos
Don’t blog? Use the ‘Notes’ and ‘Videos’ feature to post
informative info!
Post informative,
humanizing videos
‘Notes’ is like micro
blogging

15.
Generating Leads with Facebook: Events
‘Events’ generate a buzz. A buzz generates interest.
Interest generates foot traffic/leads!

16.
Generating Leads with Facebook: Events

17.
Twitter

18.
Generating Leads with Twitter
Tweet relevant news
articles for your target
audience

19.
Generating Leads with Twitter
Tweet out your floor
plans and use
#hashtags!

20.
Generating Leads with Twitter
Tweet as the house or
apartment!

21.
Generating Leads with Twitter
Only16 tweets
generated close to
400 followers!

22.
Join a weekly Twitter
chat to bounce ideas
off of other real estate
and multifamily
professionals
#RealEstateChat
#AptChat
Generating Leads with Twitter

23.
Pinterest

24.
Generating Leads with Pinterest
Showcase your listings!

25.
Sold within SIX
days of being on
Pinterest!
Generating Leads with Pinterest

26.
Testimonials are more credible than self
promotion!
Generating Leads with Pinterest

27.
Offer advice and solutions!
Generating Leads with Pinterest

28.
Instagram

29.
Generating Leads with Instagram
Plant the seed. Provide
PLENTY of contact info!

30.
Generating Leads with Instagram
Referral programs at
WORK!

31.
Generating Leads with Instagram
15 sec. video generated several inquiries and 98
comments and likes! HUGE ROI!!

32.
Generating Leads with Instagram
Close the deal in real time!

33.
Best Practices for Building
Leads via Social Media

34.
Don’t Be Pitchy!

35.
Ditch the Pitch, JustTalk
Less about you, more about them!

36.
Make Connecting Easy

37.
Findability
Be accessible on social
media, and make it easy
for customers to contact
you via social media, your
website, and mobile.

38.
It’sAllAbout the Call toAction

39.
Align Your Content

40.
#RESocialChatApplication
Points and Valuable Links

41.
5 Ways to Generate Leads
• Keep an open line of communication with past
residents, buyers and sellers via Facebook.
• Become the expert in your LOCAL market.
• Create content with high shareability, clickability
and findability.
• Tease out your property’s stellar amenities to get
foot traffic through the door!

42.
Valuable Links
• Using LinkedIn to Generate Leads:
• http://www.socialmediaexaminer.com/lead-generation-with-
linkedin/
• Using Google+ to Generate Leads:
• http://blog.hubspot.com/marketing/google-plus-lead-gen-
process-list
• Facebook Real Estate Example:
• https://www.facebook.com/wilmingtonrealestate
• Instagram Real Estate Example:
• http://instagram.com/atlhod
• Instagram Multifamily Example:
• http://instagram.com/ensoatl

43.
Sources
• http://cdn.blog-sap.com/innovation/files/2013/09/fanapps1.png
• http://www.roadsidemultimedia.com/wp-content/uploads/the_big_5.jpg
• http://thegiggleguide.com/sites/thegiggleguide.com/files/imagecache/full-size/img/blog/2009/06/7002/SalesPitch.jpg
• https://53077f79f9186a4c3655-ed296c5f6b6631ceb800b5287f18673f.ssl.cf3.rackcdn.com/480-
36c389ce26f9bcca3e1dd92e45c930d51ff3faaf.jpg
• http://www.kiplinger.com/quiz/spending/T050-S001-sales-pitches-should-you-swing-or-pass/images/you-receive-an-offer-in-the-
mail-for-a-credit-card1.jpg
• http://media.dmnews.com/images/2013/10/24/hands_holding_devices_482385.jpg?format=jpg&zoom=1&quality=70&anchor=middl
ecenter&width=320&mode=pad
• http://www.ccgideas.com/wp-content/uploads/2013/09/bguthrie_090413_blog.jpg
• http://blog.pringit.com/wp-content/uploads/2013/07/Engagement-blog-img3.jpg
• https://developer.apple.com/library/ios/documentation/general/conceptual/devpedia-cocoacore/Art/facets_of_accessibility_2x.png
• http://design.gov.au/files/2013/04/Accessibility.jpg
• http://refinerysource.com/wp-content/uploads/2013/10/call-to-action.jpg
• http://media-cache-ak0.pinimg.com/236x/8e/58/54/8e58541b2c646ef3befc4ee640a7461d.jpg
• http://cdn2.hubspot.net/hub/53/file-23150811-png/blog/images/smarketing-funnel-resized-600.png?t=1362986751000
• http://www.n5r.com/Portals/66868/images/3Funnel.jpg
• http://www.divacreative.com/wp-content/uploads/2012/09/Nudge-Debate-500x301.jpg
• http://icons.iconarchive.com/icons/double-j-design/origami-colored-pencil/256/blue-clock-icon.png
• http://www.freeimageslive.co.uk/files/images006/focus.jpg