Successfully reported this slideshow.
Brand ‘You’ Marketing: How to
Create a Winning Social Strategy
Ansley Sudderth
Social Media Training
& Communications Coordinator
Ansley.Sudderth@ForRent.com
Join in the conversation!
Chat with @AptsForRent
for the chance to win
$20!
• Why Does Branding Matter?
• Where Does Branding Matter?
• Brand Positioning
• Branding Do’s and Don’ts
• Valuable Links
...
Why Does
Branding Matter?
You only get ONE
chance to make a
first impression…
Great Brand Impression (Not so) Great Brand Impression
Personality + Communication = Love
Brand Attributes+ Experiences = Trust
Are you playing to
win or just playing to
stay in the marketing
game?
In a sea of
competitors, how to
you stand out?
Am I Leaving an Impression?
Where Do I Begin?
Where Does
Branding Matter?
Words
Images
Interactions
Experiences
Brand Positioning
NowTHAT’S Loyalty!
Branding Do’s and
Don’ts
Do Inject Consistency
Inconsistent
branding
Don’t BeToo Self Serving
DoOfferMoreThanaProduct
Don’tCensorOnlineConversations
Do Offer a Lifestyle
Don’tMisleadYourAudience
DoGiveYourBrandaNewLook
Be a brand that
evolves with time…
DoProvideaCalltoAction
The Ultimate CTA
Tap Into BrandYOU!
Valuable Links
• Helpful pdf: Social Media Channel Consistency
Checklist
http://bit.ly/
• Blog post: Creating the Right Call to Action
ht...
http://emergencesuccess.com/wp-content/uploads/2013/01/Consistency-Is-Key-Emergence-Success-Solutions.jpg
http://www.digit...
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Brand 'You' Marketing: How to Create a Winning Social Strategy
Upcoming SlideShare
Loading in …5
×

Brand 'You' Marketing: How to Create a Winning Social Strategy

829 views

Published on

Are you new to social media? Do you recognize the need to create a brand presence but are still in the dark as to how to establish yourself or your company online? Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she shares ways to win consumers and keep them using consistency.

In this #FRMSChat session, Ansley shares branding do's and don'ts, tips to make your brand more recognizable with visual content and ways to create uniformity across multiple social channels.

Published in: Real Estate, Business, Technology
  • Be the first to comment

  • Be the first to like this

Brand 'You' Marketing: How to Create a Winning Social Strategy

  1. 1. Brand ‘You’ Marketing: How to Create a Winning Social Strategy
  2. 2. Ansley Sudderth Social Media Training & Communications Coordinator Ansley.Sudderth@ForRent.com
  3. 3. Join in the conversation! Chat with @AptsForRent for the chance to win $20!
  4. 4. • Why Does Branding Matter? • Where Does Branding Matter? • Brand Positioning • Branding Do’s and Don’ts • Valuable Links • Q&A Agenda
  5. 5. Why Does Branding Matter?
  6. 6. You only get ONE chance to make a first impression…
  7. 7. Great Brand Impression (Not so) Great Brand Impression
  8. 8. Personality + Communication = Love Brand Attributes+ Experiences = Trust
  9. 9. Are you playing to win or just playing to stay in the marketing game?
  10. 10. In a sea of competitors, how to you stand out?
  11. 11. Am I Leaving an Impression?
  12. 12. Where Do I Begin?
  13. 13. Where Does Branding Matter?
  14. 14. Words
  15. 15. Images
  16. 16. Interactions
  17. 17. Experiences
  18. 18. Brand Positioning
  19. 19. NowTHAT’S Loyalty!
  20. 20. Branding Do’s and Don’ts
  21. 21. Do Inject Consistency
  22. 22. Inconsistent branding
  23. 23. Don’t BeToo Self Serving
  24. 24. DoOfferMoreThanaProduct
  25. 25. Don’tCensorOnlineConversations
  26. 26. Do Offer a Lifestyle
  27. 27. Don’tMisleadYourAudience
  28. 28. DoGiveYourBrandaNewLook
  29. 29. Be a brand that evolves with time…
  30. 30. DoProvideaCalltoAction
  31. 31. The Ultimate CTA
  32. 32. Tap Into BrandYOU!
  33. 33. Valuable Links
  34. 34. • Helpful pdf: Social Media Channel Consistency Checklist http://bit.ly/ • Blog post: Creating the Right Call to Action http://bit.ly/FRMSCTAblog • 2014 Is Your Year for Easy Marketing! http://bit.ly/EasyEffect Valuable Links
  35. 35. http://emergencesuccess.com/wp-content/uploads/2013/01/Consistency-Is-Key-Emergence-Success-Solutions.jpg http://www.digital-results.com/wp-content/uploads/2013/07/brand-consistency-1030x552.png http://www.adcracker.com/position/images/Positioning_Adcracker.jpg http://jimijones.com/wp-content/uploads/2010/05/Strategy.jpg http://greatk9.com/wp-content/uploads/2010/05/small-dog-stock.jpg http://www.carryutah.com/wp-content/uploads/2012/11/fingerprint.jpg http://4.bp.blogspot.com/-3TUiTHgxwL0/UD9-4V64PNI/AAAAAAAABi8/aBVa0Cja7wM/s1600/element_meh_postcard-p239818603568205187envli_400.jpg http://languagelog.ldc.upenn.edu/~bgzimmer/meh.jpg http://agmarketing.com.au/cms/images/stories/brand.gif http://www.blackcoffee.com/assets/images/services/brand-positioning.jpg http://marketingbones.com/wp-content/uploads/2010/03/jack-trout-brand-positioning-techniques.jpg http://distility.zippykid.netdna-cdn.com/wp-content/uploads/Brand-Strategy-Model-Diagram1.jpg http://www.brandingstrategyinsider.com/images/old/6a00d83451b74a69e2016765b7e15a970b-pi.jpg http://www.brandingstrategyinsider.com/images/2013/11/Brand-Positioning-Strategy.jpg.pagespeed.ce.ViJ7zF5GgK.jpg http://www.strategicfivemarketing.com/wp-content/uploads/2012/10/Brand-Positioning1.gif http://www.underconsideration.com/brandnew/archives/Dell_Old_Logos.jpg http://www.underconsideration.com/brandnew/archives/nfl_media_com.gif http://designshack.designshack.netdna-cdn.com/wp-content/uploads/pepsicoke-6.jpg http://g.virbcdn.com/_f/files/resize_1024x1365/b0/FileItem-232043-starbucks_lightbox.png http://ajklijs.files.wordpress.com/2012/09/car-logo-mazda.gif http://www.alphasandesh.com/blog/wp-content/uploads/2013/06/email-call-to-action.png http://www.watblog.com/wp-content/uploads/2011/10/facebook.jpg http://www.ciproms.com/Portals/0/istock%20hourglass.JPG http://iloverelationship.com/wp-content/uploads/2013/05/Your-First-Date-The-Things-You-Can-Talk-About-183x300.jpg http://www.ektron.com/assets/0/75/132/2147483725/9c968ea4-819f-4a13-9f13-52404f98e686.jpg http://www.wealthywebwriter.com/wp-content/uploads/2010/04/handshake_from_laptop-300x199.jpg http://www.rampcreative.com/web/wp-content/uploads/2012/02/consumerbrand-630x143.png http://rampcreative.com/blog/branding-identity/brand-attraction/ http://deltamedia.ca/wp-content/uploads/2013/02/DMI-Website-Strategic-Chess-Piece-Blue-Slider.png http://de5sa1m7berpk.cloudfront.net/wp-content/uploads/2012/07/5-rules-social-media-interactions.png http://4.bp.blogspot.com/-ddrSvaGMG0Q/Tf3Uk9QBCvI/AAAAAAAACH0/G6PcSNgseyA/s1600/hilarious_signs_640_16.jpg Photo and Statistics Credit

×