UNITED STATESSECURITIES AND EXCHANGE COMMISSIONWashington, D.C. 20549FORM 8-KCURRENT REPORTPursuant to Section 13 or 15(d) of theSecurities Exchange Act of 1934Date of Report (Date of earliest event reported): December 15, 2011Hansen Natural Corporation(Exact name of registrant as specified in its charter)Delaware(State or other jurisdiction of incorporation)550 Monica Circle Suite 201Corona, California 92880(Address of principal executive offices and zip code)(951) 739 - 6200(Registrant’s telephone number, including area code)N/A(Former name or former address, if changed since last report)Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of thefollowing provisions:Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))0-18761 39-1679918(Commission File Number) (IRS Employer Identification No.)
Item 7.01. Regulation FD Disclosure.On December 15, 2011, Rodney C. Sacks, Chairman and Chief Executive Officer, and Hilton H. Schlosberg, Vice Chairman, President and ChiefFinancial Officer, of Hansen Natural Corporation (the “Company”) will host an investor meeting to discuss the Company’s business and operations at theHarvard Club of New York. The Company’s presentation will be open to all interested parties as a live webcast at approximately 4:15 p.m. Eastern Timeon the Investor Relations page of Hansen Natural’s web site at www.hansens.com. A copy of the slides that will be used in the meeting are furnished asExhibit 99.1 hereto.Item 9.01. Financial Statements and Exhibits .(d) ExhibitsThe following exhibit is furnished herewith:Exhibit 99.1 Presentation slides.2
SIGNATURESPursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by theundersigned hereunto duly authorized.3Hansen Natural CorporationDate: December 15, 2011 /s/ Hilton H. SchlosbergHilton H. SchlosbergVice Chairman of the Board of Directors,President and Chief Financial Officer
Safe Harbor S tatement Certainoral and written statements inthis presentat ion and in responseto questions are forward-lookingstatements for purposes of thesafe harbor provi sions of ThePri vate S ecuriti es Litigat ionReform Act of 1995, includi ngstatements in connection with orrelated to any discussion of orreference to our futureoperations, opportunities orfinancial performance.Management cautions that thesestatements are based onmanagement’s currentknowledge and expectati ons andare subject to certain ri sks anduncertainti es, many of which areoutsi de of the control of theCompany that could cause actualresul ts and event s to di ffermaterially from the statementsmade herein. S uch ri sks anduncertainti es include, but are notlimited to, the following: actualperformance of the parti es underthe new distribut ion agreements;potential di sruptions arising outof the transi tion of cert ainterrit ories to new dist ributors;changes i n sales l evels byexisting distributors;unanticipated costs incurred i nconnect ion with the terminati onof exist ing dist ributionagreements or the transition tonew dist ributors; changes inconsumer preferences; changesin demand due to economicconditions; activities andstrategies of competitors;including the introduction of newproducts and competiti ve pricingand/or marketing of similarproducts; changes in the priceand/or availability of rawmaterials; other suppl y i ssues,including the availability ofproducts and/ or suitabl eproduction facilities; productdi stribution and placementdecisi ons by retailers; political,legislative or other governmentact ions or event s in one or moreregi ons in which we operat e. Fora more detailed discussion ofthese and ot her risks please seethe Company’s reports filed withthe Securities and ExchangeCommi ssion including ourannual report on F orm 10K filedon March 1, 2011 and our mostrecent Quarterly Reports onForm 10-Q, incl udi ng thesect ions contained therein titl ed“Risk Factors ” and “ForwardLooking Statements,” fordi scussion on specific risks anduncertainti es that may affect ourperformance. The Companyassumes no obligati on to updat eany forward -looking statements,whet her as a result of newinformation, fut ure events orot herwise.
Solid Financial Results 19consecut ive years of increasedsales since acquisit ion of theHansen beverage busi ness in1992. Achieved $1.5 billi on ingross sales in 2010. Net sales forthe third quarter of 2011increased to $474.7 milli on, up24.4% from t he same time periodlast year. Net income for thethird quarter of 2011 increased to$82.4 million, up 23.9% from thesame quarter last year.
Energy Cat egory DynamicsEnergy Drinks are the soft drinksof many generations ago. At thattime, soft drinks were innovative,they were cutti ng edge, theywere cool, they were premiumthat’s all of what energy drinksare today.
Any powerful drug, such ascaffeine i s acknowledged to be,should not be offeredindi scriminately to the public i not her t han its natural condi tion,and certainly not without theknowledge of the consumer Inthis 1912 Good Housekeepingcartoon, Harvey W iley warns agull ible public against thegreml ins of indigesti on,nervousness, and addicti onlurking in Coca-Cola. Histori cal(4)
Sources: 1 AC Ni elsen Total USAOC (C onv, Food, Drug, Mass –excl W alMart) – 13 weeksending 11/19/11 2 AC NielsenTotal US Convenience – 13weeks ending 11/19/11 3 MintelEnergy Drink & Energy S hotreport- US August 2011 S trongEnergy Cat egory GrowthCont inues: - All outletscombined excluding W almart :Value change 14.9% ; unitchange: 16.0% 1 - Convenienceand gas channel: Value change15.4% ; uni t change: 15.8% 2 Theenergy drink category is still inits infancy, with onl y 16% ofadults 18+ claiming to be energydrink consumers.3 - Youngadults are most open t o tryingenergy drinks with 41% of malesand 35% of females claiming tobe energy drink consumers.3 -As these young adults age, t heirenergy drink consumption habitsare likely t o remain, whil e newusers come of age and expandthe category. Energy drinkconsumers are al so continuing toembrace innovation and fl avoralternatives. Premi um pricedbrands conti nue to domi nate t hecat egory. Monster Energy andRed Bull together have 58.3%unit s hare of the energy drinkcat egory in the convenience andgas channel.2 Low pricealternatives have not affectedprice integrity in the cat egory.Energy Drink Market
Energy Drink Category in Value$ Vol $ Vol Year Ago $ % vsYear Ago $ vs Year Ago $ Share$ S hare vs Year Ago TNATOTAL NON-ALCOHOLENERGY 1,771,812,3001,541,881,095 14.9%229,931,205 100.0% 0.0 1TOTAL RED B ULL579,877,685 501,711,648 15.6%78,166,037 32.7% 0.2 2 TOTALMONSTER 511,243,556418,583,980 22.1% 92,659,57628.9% 1.7 3 TOTAL 5 -HOURENERGY 193,732,236164,860,247 17.5% 28,871,98910.9% 0.2 4 TOTALROCKSTAR 177,107,574150,517,048 17.7% 26,590,52610.0% 0.2 5 TOTAL AMP80,927,548 85,751,295 -5.6%(4,823,747) 4.6% (1.0) 6 TOTALNOS 57,843,182 54,327,4566.5% 3,515,726 3.3% (0.3) 7TOTAL STARBUCKS COF FEE50,611,648 43,384,266 16.7%7,227,382 2.9% 0.0 8 TOTALFULL THROTTLE 31,855,87734,671,847 -8.1% (2,815,970)1.8% (0.5) 9 TOTAL VENOM10,143,938 12,500,721 -18.9%(2,356,783) 0.6% (0.2) 10TOTAL XYIENCE XENERGY8,107,002 6,677,678 21.4%1,429,324 0.5% 0.0 All Other70,362,054 68,894,909 2.1%1,467,145 4.0% (0.5) S ource: ACNielsen 13 Weeks Endi ng11/19/11 - All Outlets Combined[Convenience, Grocery, Drugand Mass (excluding Wal Mart)]All Outlets Combined SnapshotTotal US AOC Conv Food DrugMass excl WM
2011 Key Accomplishments-Value Sources: 1 AC Niel senTotal US Convenience – 13weeks ending 11/19/11 Monsternot only ext ended its unit sharelead over Red Bull, but alsoclosed the value share gap wi thRed Bull. Monster value salesare up 22.3% versus categorygrowt h of 15.4% in theconvenience & gas channel .1Monster value sales per point ofdi stribution are up 21.1% versuscat egory growth of 15.4% i n t heconvenience & gas channel .1
Energy Drink Category - UnitsSource: AC Nielsen Total USScantrack Convenience – 4Weeks Ending 11/19/11MONSTER RED BULLROCKSTAR 5 HR AMP NOSFULL THROTTLE
2011 Key Accomplishments-Units S ources: 1 AC NielsenTotal US All outl ets – 13 weeksending 11/19/11 2 AC NielsenTotal US Convenience – 12weeks ending 11/19/11 3 ACNielsen RTD Tea Total USconvenience Q3- 2011 ending10/11/11 Monster Energy ’sLatest 13 week performance i soutpacing the energy cat egorygrowt h i n units by a widemargi n. Category Monst er Alloutl ets combined excludingWalmart + 16.0% +25.7%1Convenience and gas channel+15.8% +25.3%2 MonsterEnergy’s i nnovation has beenenthusiast ically accepted byconsumers, with Absolutely Zeroand Rehab making up 4.7 unitshare points of Monster Energy ’s31.3 share points in theconvenience & gas channel .2Monster R ehab, Tea + Energy,launched i n Apri l 2011, isalready the #1 $ S KU in the RTDTea Category i n t he convenienceand gas channel3 MonsterEnergy’s original SKU is stil lgrowi ng at 16.1% , wi th sales perpoint of distribut ion growi ng at14.1% in t he convenience andgas channel.2 Peace Tea is t he #9Brand i n t he convenience & gaschannel in the RTD Tea categoryand has grown 22.2% over l astyear, making it a s ol id pl ayer inthe RTD Tea Category.3 PeaceTea secured Dist ribution in 2,550Walmart s tores in Q4 2011.
Monster Marketing 2011Champions BJ Bal dwin 2011Best in the Desert ChampionTucker Hibbert Si xt h X GamesGold Medal Ryan Villopoto2011 Supercross WorldChampion Ryan Villopoto 2011AMA Mot ocross C hampion TroyBronson 2011 Junior Down HillMountain Bike W orld ChampionPro Ci rcui t 2011 AMAMotocross 250cc Champs 2011Supercross Lit es, West ChampsJamie B estwick F iveConsecuti ve X Games GoldMedals Josh Hayes 2011 WorldSuperbike Champion
2011 Key At hletes & TeamsValentino Rossi Moto GP ProCircuit SX/MX Team KawasakiFactory Team 2011 SX/MXChampion BMW Desert RaceTeam Michael S chumacher U.SAthletes W orld Wi de At hl etesKen B lock
Digital Landscape MonsterEnergy’s F acebook page is the#8 most “Liked” page of allbrands in the world with 12.77mi llion “Likes ”1 Monster’sapproach to social media cent erson provi di ng relevant cont ent totarget consumers. Monsterut ilizes facebook as a broadcasttool t o i nt eract wit h i ts fans on adaily basis broadcasting videos,photos and stories to 12.77mi llion fans. Sources: 1CNBC .com The Worlds most“Liked” brands 12/18/11
Digital Landscape Twi tter andYouTube are also us ed tobroadcast relevant content toMonster F ans Twit ter wit h 120Kfollowers Monst er’s YouTubeChannel with 16 million views
TV Integration Rob Dyrdek’sFantasy Factory - MTV DUBMagazine Project - MTV 2Inside W estC oast CustomsDiscovery C hannel HD TheaterRob Dyrdek’s R idiculousness -MTV
Consol e Game Integrati on X Box& P layS tation GamesProfessi onal PC Gaming PCBased Gami ng TournamentsPremier Video Gaming Teamcompete in U.S., Asia andEurope. Top P layers in: - StreetFighter IV - StarCraft - World ofWarcraft II - Counter S tri keVideo Gami ng
Monster R ehab Consumers “Idon’t normall y l ike energy drinksbut thi s t astes good, it ’s di fferentthan I expect ed.” “My kid drinksgreen all the time, but I don ’t likethe tas te. This is definitely one Iwould drink. ”
“A non carbonated Monsterfinally, this is perfect for thesummer heat ”“Tea + Lemonadeis like an Arnol d P almer,awesome!” “Wow, this doesn’teven taste li ke a Monster.” “Thiswill go perfect wit h my sweet teavodka!” We did note onenegative comment from a soldierwhose photograph appears on thenext page. Monster RehabConsumers
New Products Q1 2012 LaunchUbermonster, Energy Brew –16.9oz
Peace Tea Existing Line Up: *To be replaced with New Sku’sEarly 2012 Single S erve PeaceTea with its #9 brand ranking inthe convenience and gas channelhas solidified itself as a crediblecat egory player.1 Consumeracceptance of Peace Tea si ngl eserve cans has facil ated t heintroducti on of multi-serve sku’swhich offer higher margins.Mult i-Serve Sources: 1 ACNielson RTD Tea Total USconvenience Q3 ending 10/ 1/ 11* * *
Warehouse Division HighlightsIncreased profitability due in partto decreased promotion and otherallowances Juice price increasesto be implemented in 2012Rationalized non -strategic linesand SKUs Updated Hansen’sJui ce graphics and expandedofferings Expanded existingproduct lines: Hubert ’sStrawberry Lemonade andLimeade flavors Junior JuiceCoconut Wat er Twist asepticboxes Blue Sky Recover EnergyHansen’s S parkling Water l ine tobe introduced in 2012 Newproduct lines: Hubert ’sHalf&Hal f Lemonade TeasAngeleno Aguas F rescasAcquired P RE di gestive healthprobiotic brand
Emerging Category InnovationHubert’s Half&Half LemonadeTea PR E P robiotic BeveragesAngeleno Aguas F rescas
Net Sal es ($ i n mil lions) 42.3%CAGR to December 2010 20032004 2005 2006 2007 2008 20092010 YTD 9/30/11 9 Months$110.4 $180.3 $348.9 $605.8$904.5 $1,033.8 $1,143.3$1,303.9 $1,293.3
Report ed Operating Income ($ i nmi llions) 2003 2004 2005 20062007 2008 2009 2010 YTD9/ 30/11 9 Months $9.8 $33.9$103.4 $158.6 $231.0 $163.6$337.3 $347.8 $353.0
Adjusted Operat ing Income(“OI”) ($ in mi llions) * Adjustedoperating income i s a non-GAAPfinancial measure that includesadjustments for t ermination cost sto prior di stributors and forprofessional service fees, net ofinsurance reimbursement s,associated with the revi ew ofstock option grant s and grant ingpractices, related liti gation andot her rel ated matters. Non-GAAP financial measures are notprepared in accordance withGAAP and may be different fromnon-GAAP financial measuresused by other companies. Non-GAAP financial measures shouldnot be considered as a substitutefor, or superior to, measures offinancial performance preparedin accordance with GAAP. Weinclude these non-GAAPfinancial measures because webelieve they are useful t oinvestors i n allowing for greatertransparency relat0ed to ourongoing operations. Investors areencouraged to review thereconcili ation of t he non-GAAPfinancial measures used t o t heirmost directly comparable GAAPfinancial measures as provided inthe tabl e below. 9 MonthsReport ed OI $9.8 $33.9 $103.4$158.6 $231.0 $163.6 $337.3$347.8 $353.0 *Adj ustments -16.5 25.0 117.9 - 2.8 - 1.8 0.5Adjusted OI $9.8 $33.9 $103.4$175.1 $256.0 $281.5 $334.5$346.0 $353.5 66.4% CAGR toDecember 2010 66.4% CAGR toDecember 2010 2003 2004 20052006 2007 2008 2009 2010 YTD9/ 30/11 $9.8 $33.9 $103.4$175.1 $256.0 $281.5 $334.5$346.0 $353.5
Report ed Net Income ($ inmi llions) 2003 2004 2005 20062007 2008 2009 2010 YTD9/ 30/11 9 Months $5.9 $20.4$62.8 $97.9 $149.4 $108.0$208.70 $212.0 $221.7
Balance S heet Highlights ($ inthousands) September 30, 2011December 31, 2010 P ercent ageChange Cash and cashequivalents $ 287,157 $ 354,842-19% Inves tments: S hort -terminvestments $ 412,255 $ 244,64969% Long-term investment s$ 26,689 $ 44,189 -40% TotalInvestments $ 438,944 $ 288,83852% Total cash and investments$ 726,101 $ 643,680 13% Tradeaccount s recei vable, net$ 139,033 $ 101,222 37%Inventories $ 164,481 $ 153,2417% Current l iabilit ies $ 165,929$ 128,834 29% Deferred revenue$ 119,953 $ 124,899 -4% Tot alstockholders’ equity $ 932,546$ 828,398 13% Sharesrepurchased during period2,131,000 625,000 (9 Months toSeptember 30, 2011, 12 monthsto December 31, 2010)
3rd Quarter R esults (in millionsexcept per share data) 3Q103Q11 $0.72 $0.88 Diluted EP S+23.3% 3Q10 3Q11 $ 66.5 $82.4Net Income +23.9% 3Q10 3Q11$381.5 $474.7 Net S ales +24.4%3Q10 3Q11 $107.6 $132.1 3Q103Q11 Operating Income +22.8%
Proposed name change From:Hansen Natural Corporat ion To:Monster B everage CorporationNew NAS DAQ S ymbol : MNS TProposed Name Change