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Ko 2020 Marketing Overview


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Ko 2020 Marketing Overview

  1. 1. Increasing The Value Of Our Portfolio Dominique Reiniche President, Europe Group
  2. 2. World’s Most Valuable Beverage Portfolio 2008 Incremental Volume Mix Nearly 500 Brands Coca-Cola, a $62 Bn Brand Still Sparkling Beverages 12 Additional Billion Dollar Brands Beverages 58% 42% 23% Volume in Low-calorie and No-calorie Products
  3. 3. 2020 Vision: # 1 In Categories Of Value To Us Be # 1 in NARTD in every market / category that’s of value to us Aggressively increase the value of our portfolio Aggressively increase the value of our portfolio
  4. 4. Concentrating On Attractive Industry Value Pools 2008 – 2020 Percentage of NARTD Industry Incremental Growth 25% 20% 15% 10% 5% 0% Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value Sparkling Juice & RTD Energy Packaged Sports Juice Drinks Tea / Coffee Water Volume (∆ 55 Bn Unit Cases) Value (∆ $500 Bn)
  5. 5. Seizing Value Out Of The Biggest Incremental Profit Pool Great Britain: Reinvigorated Sparkling Business
  6. 6. Leveraging Unique Capabilities Bring innovations to the market faster Satisfy the needs of older consumers with the right brands and marketing Acquire or develop scalable, innovative premium brands
  7. 7. Bringing Innovations To Market Faster Thanks To A New Innovation Culture… Faster Roll-Outs 12 months 9 months 6 months 5 months illy rights held in joint venture
  8. 8. …As Illustrated By The Launch Of Our New Fermented Platform To Satisfy The Needs Of Older Consumers Teens Of The Future Sophisticated Soda For Time & Money Rich Social Occasions
  9. 9. Developing Innovative Premium Brands Now in 85 Countries Now in 7 Countries Now in 18 countries illy rights held in joint venture
  10. 10. Acquiring And Expanding Premium Brands Making glacéau vitaminwater our next global brand US Great Canada Mexico Australia New South France Japan South Portugal Belgium Hong Kong China Britain Zealand Africa Korea
  11. 11. Investing In Premium Platforms Such As innocent Juice Smoothies 100% NFC Orange Juice Lunch Pack Smoothies • 11 Countries in Europe • Chilled Route-To-Market KO owns a minority interest in innocent