Ko 2020 Juice Leadership, Pdf

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  • MR Fieldman I just preparing the training for sales called Juice Academy if it is posible can we make contact and maybe some kind information from you. I am in the CC system to. Thank you in advance my email dejan.stojanovic@cchellenic.com
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  • coca cola global juice division
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Ko 2020 Juice Leadership, Pdf

  1. 1. Juice Leadership Guy Wollaert General Manager, Global Juice Center
  2. 2. The Coca-Cola Company Is The World’s Largest Juice & Juice Drinks Company! 1,400 Servings Per Second 200 MM Incremental Cases Sold in 2008 145 Countries 100 Brands 1,100 Products Strategically Expanding Poised to achieve in next 5 years what has taken 50 years to build!
  3. 3. #1 In Volume And Value Share, Growing At 11% CAGR Since 1998! Nearly 2x Share MM UC Share 1998 2003 2008 Organic Growth Acquisitions Innovations and Investments KO owns a minority interest in Innocent
  4. 4. We Are Executing Against A Strategic Game Plan To Capture The Juice Opportunity The three pillars of the “Grove To Glass” category strategy GLOBAL JUICE TRADING COMPANY Grove 2 Glass Trading GmbH Bottom Line
  5. 5. We Are Executing Against A Strategic Game Plan To Capture The Juice Opportunity The three pillars of the “Grove To Glass” category strategy + GLOBAL JUICE GLOBAL JUICE TRADING MARKETING AND COMPANY BUSINESS Grove 2 Glass Trading GmbH ACCELERATION Bottom Line Top Line
  6. 6. We Are Executing Against A Strategic Game Plan To Capture The Juice Opportunity The three pillars of the “Grove To Glass” category strategy + + GLOBAL JUICE GLOBAL JUICE MARKETING AND JUICE OPERATING TRADING PROCESS COMPANY BUSINESS Grove 2 Glass Trading GmbH ACCELERATION OPTIMIZATION Bottom Line Top Line Margin
  7. 7. Unique Juice Capabilities That Complement Our Sparkling Model Successful Sparkling Model + Fit For Purpose Juice Model Consistent ingredient specs Ingredient parameters vary and quality significantly over time Enduring taste attributes Fluctuating taste attributes Products from standardized Dynamic blends based on formulas customized recipes
  8. 8. Expertise To Optimize Decisions Impacting Taste, Quality And Cost Supply Demand Cost Volume Right Fruit Right Product for the R3 Right Juice R3 Right the to Customer in the for the Right Time & Cost Right Price
  9. 9. Creating A Global Juice Trademark While Retaining Local Equities Common graphics and visual identity Available in 122 countries, 76 for Minute Maid alone From juice drinks to enhanced juice
  10. 10. Building Brand Equity Through The Global Common Look & Feel
  11. 11. Building Brand Equity Through The Global Common Look & Feel… Across Fruits
  12. 12. Building Brand Equity Through The Global Common Look & Feel… Across Packs
  13. 13. Building Brand Equity Through The Global Common Look & Feel… Across Brands
  14. 14. Leveraging Our Scale To Reapply Successes
  15. 15. Differentiation With Compelling Superiority SENSORY PLEASURE NATURAL NUTRITION HIGHER PURPOSE
  16. 16. 4. Continue To Invest In Infrastructure Expansion Heilongjiang Jilin Xinjiang Liaoning Inner Mongolia Beijing Tianjin Hebei Ningxia 2X+ Shanxi Qinghai Shandong Gansu Shaanxi Henan Jiangsu Tibet Anhui Shanghai Sichuan Hubei Chongqing Zhejiang Hunan Jiangxi Guizhou Fujian Bottling Yunnan Guangxi Guangdong Plants Bottling plant Zhuhai China mainland only Hainan
  17. 17. 2020 Strategic Imperatives Expand Portfolio To Capture Value Invest In Our Distribution System To Win At The Point Of Sale Invest Aggressively In Cold Drink Equipment Drive One Seamless System

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