Winning With Our
Geographic Portfolio
Glenn Jordan
President, Pacific Group
A Local Business On A Global Scale
206 Countries
300+ Franchise Bottling Partners
Nearly 500 Brands
                      ...
Targeted Investments For Growth
 Volume Growth Potential




                           Emerging Markets




             ...
KO Emerging Markets
Investing For Accelerated Growth

                            Expand Consumption
  Volume Growth Poten...
KO Emerging Markets
Becoming Part Of Consumers Daily Lives
    Expand
  Consumption                                       ...
KO Developing Markets
Segmentation To Shape And Capture Value
  Volume Growth Potential




                              ...
KO Developing Markets
Package Diversification And In-Outlet Execution
  Expand
  Portfolio



                            ...
KO Developed Markets
Innovation And Productivity Drives Profitable Growth
  Volume Growth Potential




                  ...
KO Developed Markets
Delivering Value To Capture More Consumer Dollars
 Expand Share Of
 Industry Profit
 Pools


        ...
Our Field Of Play – 2020 Vision In Action
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Ko 2020 Geographic Overview

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Ko 2020 Geographic Overview

  1. 1. Winning With Our Geographic Portfolio Glenn Jordan President, Pacific Group
  2. 2. A Local Business On A Global Scale 206 Countries 300+ Franchise Bottling Partners Nearly 500 Brands 2008 KO 7 MM Coolers Volume 20 MM Customer Outlets Weekly $8 Bn Cap-Ex by System
  3. 3. Targeted Investments For Growth Volume Growth Potential Emerging Markets Developing Markets Developed Markets State of Market Development
  4. 4. KO Emerging Markets Investing For Accelerated Growth Expand Consumption Volume Growth Potential Invest Ahead of Demand - Build Our Brands and Infrastructure Population: 63% Today • 70% of incremental growth by 2020 Personal Expenditure Per Capita: $2,700 Today • $2,700 increase, double by 2020 KO Per Capita: 25 Today • 60% of incremental volume growth by 2020 State of Market Development
  5. 5. KO Emerging Markets Becoming Part Of Consumers Daily Lives Expand Consumption “Within An Arm’s Reach Of Desire” 12 Cold Drink Equipment vs KO Per Capita in Emerging Markets Cold Drink Equipment / 1000 People 10 8 6 4 2 0 -20 30 80 130 180 230 280 KO Per Capita
  6. 6. KO Developing Markets Segmentation To Shape And Capture Value Volume Growth Potential Expand Brand Portfolio and Sharpen Execution Revenue Growth Management: Occasion, Brand, Price, Pack & Channel • Population: 18% Today • 21% of incremental growth by 2020 • Personal Expenditure Per Capita: $5,700 Today • $3,700 increase by 2020 • KO Per Capita: 200 Today • 25% of incremental volume growth by 2020 State of Market Development
  7. 7. KO Developing Markets Package Diversification And In-Outlet Execution Expand Portfolio Representative Number Of KO Portfolio SKU’s 370 Brand Coca-Cola Package Configurations 152 33 < 50 50 to 100 >100 KO Per Capita Consumption
  8. 8. KO Developed Markets Innovation And Productivity Drives Profitable Growth Volume Growth Potential Population: 19% Today • 9% of incremental growth by 2020 Personal Expenditure Per Capita $21,000 Today • $4,400 increase by 2020 KO Per Capita: 300 Today • 15% of incremental volume growth Grow Share of by 2020 Industry Profit Pools Innovate to Drive Category Growth and Evolve System Economics State of Market Development
  9. 9. KO Developed Markets Delivering Value To Capture More Consumer Dollars Expand Share Of Industry Profit Pools TCCC Profit Share 2008 60% KO NARTD Volume and Profit Share By Country 40% 20% 0% 0% 10% 20% 30% 40% 50% KO Volume Share -2008
  10. 10. Our Field Of Play – 2020 Vision In Action

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