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Average income: £37-52k
England, 2013
Health Survey for England
NDNS
LCFS
Kantar Worldpanel
Literature search
Key informan...
What are the policy levers
which could be used to
make it easier?
How easy is it for typical
British families to
choose a ...
47% calories
64% calories
5% with Type 2
diabetes (adult men)
31-45% with
dental caries
(primary age boys
and girls)
32-44% with dental
caries (seco...
Recommendation 1: Set out a clear
vision for achieving healthy and
sustainable diets with targets which
can be monitored
...
£96.15
+ £54.12
£150.27 6 meals
per week
An abundance of channels targeting and reaching children
Fruit, veg and pasta
3%
Confectionery
&
convenience
foods 60%
Food advertising spend Nielson, 2003
High fat sugar and
salt foods
£2.50 per 1000kcal
Non HFSS
£7.50 per 1000 kcal
An abundance of places to get food
2005
69,760 places to eat out
2015
93,285 places to eat out
PHE, 2015
40% of what we buy is on
promotion
More unhealthy than
healthy
Causing us to buy 20%
more than we otherwise
would
Recommendation 2: Manage the food
environment to protect children
TV advertising: expand current ban to 9pm
watershed
Ma...
Common
Agricultural
policy and how
it is applied
Feed in tariffs
affecting land
rent
Negotiating powers
of producers
affec...
Recommendation 3: Use policy
measures to achieve a healthy balance
in food costs
Tax on sugary drinks
Reviewing VAT
Red...
Recommendation 4:
Make it easier for consumers to know
what they are eating so they can
exercise their demand
Transparenc...
Acknowledgments
• Full listing in the report
• Jenny Sutherland and Fiona Watson: lead
researchers
• Food Foundation team:...
Force-Fed
Force-Fed
Force-Fed
Force-Fed
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Force-Fed

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On the 21st January 2016 the Food Foundation launched as an organisation and released their first report #ForceFed. The report shows how difficult it is for a typical British Family to choose a healthy diet and calls for concerted government action to incentivise the food system to make healthy eating easier.
The launch was held at the New Covent Garden Market and was chaired by Simon Maxwell CBE. The panel included John Glen MP, Kerry McCarthy MP, Rosie Boycott, Chair of the London Food Board, Kate Cooper, Chair of the Birmingham Food Council and Peter Backman, Managing Director of Horizons.

Published in: Food
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Force-Fed

  1. 1. Average income: £37-52k England, 2013 Health Survey for England NDNS LCFS Kantar Worldpanel Literature search Key informants Chapter 4: Drivers of food price Chapter 3: Drivers of food choice Chapter 2: What families eat & throw away Chapter 1: Diet & health
  2. 2. What are the policy levers which could be used to make it easier? How easy is it for typical British families to choose a healthy diet?
  3. 3. 47% calories 64% calories
  4. 4. 5% with Type 2 diabetes (adult men) 31-45% with dental caries (primary age boys and girls) 32-44% with dental caries (secondary school age boys and girls) 6% with Type 2 diabetes (adult women) 5000 miles “Our diets now pose the biggest threat to our health….Bringing UK diets into line with international dietary recommendations while maintaining a dietary pattern familiar to the UK would extend average life expectancy by approximately eight months and reduce UK diet-related GHG emissions by 17%.” The consequences
  5. 5. Recommendation 1: Set out a clear vision for achieving healthy and sustainable diets with targets which can be monitored Builds on 2 degree commitment in Paris and forthcoming Childhood Obesity Strategy Cross government vision Strong focus on monitoring and accountability for commitments Link to global sustainable development goals
  6. 6. £96.15 + £54.12 £150.27 6 meals per week
  7. 7. An abundance of channels targeting and reaching children
  8. 8. Fruit, veg and pasta 3% Confectionery & convenience foods 60% Food advertising spend Nielson, 2003
  9. 9. High fat sugar and salt foods £2.50 per 1000kcal Non HFSS £7.50 per 1000 kcal
  10. 10. An abundance of places to get food 2005 69,760 places to eat out 2015 93,285 places to eat out
  11. 11. PHE, 2015 40% of what we buy is on promotion More unhealthy than healthy Causing us to buy 20% more than we otherwise would
  12. 12. Recommendation 2: Manage the food environment to protect children TV advertising: expand current ban to 9pm watershed Marketing code for all forms of HFSS marketing Planning: clarifying policy near schools Labeling: Mandatory display of hygiene rating, calorie labeling in eating-out, health claims consistency, portion size Formulation upper limits Ofsted inspectors eating school meal
  13. 13. Common Agricultural policy and how it is applied Feed in tariffs affecting land rent Negotiating powers of producers affected by Groceries Code Adjudicator Lack of formulation limits on sugar Competition regulations No limits to retailers grading standards Import tarrifs and increasing reliance on imports Externalised costs resulting from carbon footprint Research investments into agricultural innovation Policy levers affecting the balance of prices
  14. 14. Recommendation 3: Use policy measures to achieve a healthy balance in food costs Tax on sugary drinks Reviewing VAT Reducing household waste EFRA enquiry into policies affecting price of vegetables, as well as it being a focus of GCA review due in 2016
  15. 15. Recommendation 4: Make it easier for consumers to know what they are eating so they can exercise their demand Transparency standards for processed foods Better ways of communicating about the meat we eat, how it is produced and its carbon footprint.
  16. 16. Acknowledgments • Full listing in the report • Jenny Sutherland and Fiona Watson: lead researchers • Food Foundation team: Alex Ward and Robin Hinks

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