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On the 21st January 2016 the Food Foundation launched as an organisation and released their first report #ForceFed. The report shows how difficult it is for a typical British Family to choose a healthy diet and calls for concerted government action to incentivise the food system to make healthy eating easier.
The launch was held at the New Covent Garden Market and was chaired by Simon Maxwell CBE. The panel included John Glen MP, Kerry McCarthy MP, Rosie Boycott, Chair of the London Food Board, Kate Cooper, Chair of the Birmingham Food Council and Peter Backman, Managing Director of Horizons.