Food Valley Market Insights  Top 10 February Alert
Candy Yogurt With Aloe Vera  <ul><li>Company:  Morinaga (Japan)   </li></ul><ul><li>Product Name:  Aloe Vera Candy </li></...
Red Flesh Apple <ul><li>Company:  Next Fruit Generation (Switzerland)  </li></ul><ul><li>Product Name:  Red Flesh Apple </...
100% Vegan Ice Cream <ul><li>Company:  Bliss (USA) </li></ul><ul><li>Product Name:  Coconut Bliss </li></ul><ul><li>Descri...
Sweetener For Creaminess  <ul><li>Company:  Nippon Milk Community (Japan) </li></ul><ul><li>Product Name:  Meg Milk Cream ...
Kellogg’s Tests New Space-Saving Box  <ul><li>Kellogg Company  is beginning a six-month test of a more consumer-friendly, ...
Naturally Sweet With Stevia <ul><li>Company:  Coca Cola (USA) </li></ul><ul><li>Product Name:  Sprite Green </li></ul><ul>...
Healthy Snacking With Spirulina <ul><li>Company:  Lorenz (Germany) </li></ul><ul><li>Product Name:  Wasabi Peanuts </li></...
Close Your Eyes To See: Tactile Brand Identity  <ul><li>The French design agency  Objetgraphik  in conjunction with  Audre...
Candy For Anti-aging <ul><li>Company:  Meiji (Japan) </li></ul><ul><li>Product Name:  100% Pear Juice Candy </li></ul><ul>...
Double Shelf Life For Fresh Poultry <ul><li>Teva-Off,  Israel, launched fresh poultry with an eight-day shelf life. This s...
Background information: Food Valley Market Insights <ul><li>Food Valley Market Insights  makes use of international resear...
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Top 10 meest opzienbarende productintroducties

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Top 10 meest opzienbarende productintroducties

  1. 1. Food Valley Market Insights Top 10 February Alert
  2. 2. Candy Yogurt With Aloe Vera <ul><li>Company: Morinaga (Japan) </li></ul><ul><li>Product Name: Aloe Vera Candy </li></ul><ul><li>Description/Technology: Ingredient. Gummy candy version contains concentrated yogurt and dried aloe vera with no flavour added. </li></ul><ul><li>Consumer Benefit: Novel format for a yogurt snack. Also aloe vera is renowned for its health benefits, particularly for the skin. </li></ul>© www.innovadatabase.com
  3. 3. Red Flesh Apple <ul><li>Company: Next Fruit Generation (Switzerland) </li></ul><ul><li>Product Name: Red Flesh Apple </li></ul><ul><li>Description/Technology: Processing. Red fleshed apple obtained via genetically enriched process. The apples contain a high amount of natural antioxidants. </li></ul><ul><li>Consumer Benefit: Novelty factor, as well as being exceptionally rich in antioxidants, not just in the skin but throughout the flesh. </li></ul>© www.innovadatabase.com
  4. 4. 100% Vegan Ice Cream <ul><li>Company: Bliss (USA) </li></ul><ul><li>Product Name: Coconut Bliss </li></ul><ul><li>Description/Technology: Ingredient. Ice Cream made from coconut milk instead of dairy milk. Coconut milk is three times richer in fat and contributes to a creamier sensation. </li></ul><ul><li>Consumer Benefit: Ice cream suitable for vegans. </li></ul>© www.innovadatabase.com
  5. 5. Sweetener For Creaminess <ul><li>Company: Nippon Milk Community (Japan) </li></ul><ul><li>Product Name: Meg Milk Cream & Ichigo Cream & Strawberry Pudding </li></ul><ul><li>Description/Technology: Ingredient. Sherbet pudding with glucocide, a sweetener obtained from the isomerization of liquid sugar. It contributes to a soft, melty texture. </li></ul><ul><li>Consumer Benefit: Improved mouthfeel due to soft texture. </li></ul>© www.innovadatabase.com
  6. 6. Kellogg’s Tests New Space-Saving Box <ul><li>Kellogg Company is beginning a six-month test of a more consumer-friendly, space-saving box for its cereal brands beginning today in Detroit that could potentially redefine the cereal aisle. Kellogg Company is testing these new boxes with participating retailers in Detroit to gain valuable consumer and retailer insights that could inform a potential U.S. rollout. </li></ul><ul><li>To better meet the needs of consumers and retail partners, the company is testing a new, space-saving box that offers the same amount of the foods people love with less packaging. By optimizing the box configuration, Kellogg Company is able to reduce the package size without decreasing the amount of food. This test marks the most significant innovation in cereal boxes since the 1950's. </li></ul>© www.innovadatabase.com
  7. 7. Naturally Sweet With Stevia <ul><li>Company: Coca Cola (USA) </li></ul><ul><li>Product Name: Sprite Green </li></ul><ul><li>Description/Technology: Ingredient. </li></ul><ul><li>The first sparkling, naturally sweetened, reduced calorie beverage made with Truvia natural sweetener to be test-marketed in the USA and perhaps the UK. Truvia is a high-intensity natural sweetener using rebiana, which comes from the stevia plant. </li></ul><ul><li>Consumer Benefit: A sweetener without chemicals. </li></ul>© www.innovadatabase.com
  8. 8. Healthy Snacking With Spirulina <ul><li>Company: Lorenz (Germany) </li></ul><ul><li>Product Name: Wasabi Peanuts </li></ul><ul><li>Description/Technology: Ingredient. Contains Spirulina algae produced in open channel ponds, which is rich in protein (55-70%) and contains all the essential amino acids. </li></ul><ul><li>Consumer Benefit: Healthier snacking option. </li></ul>© www.innovadatabase.com
  9. 9. Close Your Eyes To See: Tactile Brand Identity <ul><li>The French design agency Objetgraphik in conjunction with Audrey Dodo launched a special project aimed for the blind - “Fermer les yeux pour voir” – </li></ul><ul><li>Close Your Eyes To See. </li></ul><ul><li>The project Fermer les yeux pour voir responds to the problem of identification of food products, by working on product labelling and the packaging itself. On the one hand, a sensory information system allows a person to recognise products whose packaging hide their contents, such as cans or juice bottles. </li></ul><ul><li>On the other hand, package design for dried foods, allows a tactile reading of the food itself for identification purposes. An all-graphic design will be made according to partially sighted people’s needs. In this way, the project develops tactile information for blind people from birth and graphic information for partially sighted people. This new graphic and tactile design addresses the needs of all of sight-deficient people. </li></ul>© www.innovadatabase.com
  10. 10. Candy For Anti-aging <ul><li>Company: Meiji (Japan) </li></ul><ul><li>Product Name: 100% Pear Juice Candy </li></ul><ul><li>Description/Technology: Ingredient. 100% pear juice candy filled with collagen </li></ul><ul><li>(320mg) to combat against the body’s natural aging process. </li></ul><ul><li>Consumer Benefit: Candy with anti-aging properties. </li></ul>© www.innovadatabase.com
  11. 11. Double Shelf Life For Fresh Poultry <ul><li>Teva-Off, Israel, launched fresh poultry with an eight-day shelf life. This surpasses all other fresh meat and poultry products available in the marketplace. For this dramatic paradigm shift in poultry shelf-life capacity, Teva-Off used proprietary packaging technology by Hefestus , Israel. This new invention helps the producer and the retailer cut product cost and number of returns significantly as a result of improving processes in the supply chain. </li></ul><ul><li>Meat and poultry products are highly sensitive to oxidation and, more importantly, rapidly decompose and suffer damage via bacteria. Shelf-life of such products is at most four days. Teva-Off has succeeded in doubling its poultry product shelf life to eight days. This breakthrough in protecting poultry-product freshness and extending shelf life can influence the entire supply chain from manufacturer to consumer. Short shelf life in meat and poultry products typically causes large amounts of returns and discards of expired products, while decreasing profit significantly. </li></ul>© www.innovadatabase.com
  12. 12. Background information: Food Valley Market Insights <ul><li>Food Valley Market Insights makes use of international researchers who collect information on innovations, trends and other relevant developments in the food industry in more than 70 countries across the globe. This information is collected in the Innova Market Insights database . Food Valley has access to this database and would be glad to assist you with your product development or marketing questions. </li></ul><ul><li>Free Offer SMBs in the agro-food sector can make use of this service for free . Please contact Food Valley, Ronald Groen, at + 31. 65 189-1543, or send an e-mail to  [email_address] . </li></ul><ul><li>Dutch SMBs can also count on customized support from Syntens to apply the insights gained and translate them into successful action in your company. </li></ul>www.innovadatabase.com

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