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Food Insight Food Labeling Insights

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Consumers are seeking to find helpful information from nutrition labels and many feel a universal "healthy" symbol could encourage better dietary choices.

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Food Insight Food Labeling Insights

  1. 1. F O O D L A B E L I N G I N S I G H T S LOOK FOR HEALTHY OPTIONS WHEN FOOD SHOPPING THE NUTRITION FACTS PANEL THE INGREDIENT LIST F O O D S H O P P I N G T R E N D S 67% 69% U N I V E R S A L " H E A L T H Y " S Y M B O L 54% 45% 95% S E E K I N G I N F O R M A T I O N CONSUMERS SUGGEST THAT FOOD PACKAGES INCLUDING A UNIVERSAL “HEALTHY” SYMBOL OR IMAGE COULD ENCOURAGE BETTER DIETARY CHOICES SAY A SYMBOL WOULD BE HELPFUL SAY A SYMBOL WOULD MAKE THEM MORE LIKELY TO PURCHASE A PRODUCT CONSUMERS RELY HEAVILY ON INFORMATION ABOUT FOODS' HEALTHFULNESS FROM TWO SOURCES CONSUMERS REPORT LOOKING FOR SPECIFIC FOODS AND LABELS WHEN FOOD SHOPPING See Full Survey Food Insight @food insight @foodinsight@foodinsight

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