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The Hidden Origins of FoodTM
The Edible Parts of LifeTM
What is Food Biome? Live Ingredients
Pickled, Fermented and
Cured Foods and Drinks
Yogurts & Cheeses
Seeds, Nuts & Spores
...
Food Biome Products
Food Biome plans to launch several new products through Kickstarter.
Short-term:
● Kitchen Greenhouse ...
Food Biome Secret: Food Needs Microbes
● Techniques using live microbes to prepare foods are
an established source of coll...
Cyber education & training, video ad revenue
Retail/wholesale sales, marketplace listing fees
Food & drink “of the month” ...
Scalable E-Commerce: Shopify Store
● Cloud-based hosting
● Scalable at no extra cost
● Mobile-ready commerce
● API access ...
Food Biome: A Source of New Ideas
Marketplace for Makers of Food Biome Products
Food Biome Marketplace Strategy:
● Become ...
Meet The Food Biome Founding Team
Emily Coombs, CEO & Founder (http://www.emilycoombs.com)
Emily has a long history of mak...
Five-Year Business Plan
Awesome food is made with biology, not with chemistry!
Food Biome was founded in August 2013. Our ...
Year One
● Design, Advertise and Launch Kickstarter campaigns for Kitchen Greenhouse and Root Beer
Float Maker, Food Biome...
Year Two
Year Three
A Hydroponic
Grocery Store
Opened in 2014
in Hong Kong!
● Expand Food Biome catalog of products, add r...
Year Four
Year Five
● Launch first Food Biome “Big Ag” farms
(vertical, hydro, aeroponic techniques)
● Launch Food Biome-b...
How Much Capital Is Needed
I need to raise $10,000 and I have already have raised $400.00 in total.
(Balance Needed: $9,60...
Forecast Year One
$7,500 Monthly advertising budget
$500 Monthly overhead, Shopify/Alibaba fees
$50 Avg retail/unit (5 ite...
Forecast Year Two
3,600+ Customers, 100+ Customers on monthly billing for product subscriptions
$10,000 Monthly advertisin...
Forecast Year Three
9,600+ Customers, 300+ Customers on monthly billing for product subscriptions
$15,000 Monthly advertis...
Forecast Year Four
21,600+ Customers, 500+ Customers on monthly billing for product subscriptions
$25,000 Monthly advertis...
Forecast Year Five
51,600+ Customers, 900+ Customers on monthly billing for product subscriptions
$50,000 Monthly advertis...
Rule 506(c) Offering for Food Biome
Funding Required: $10,000.00
Proposed Valuation: $40,000.00
Maximum Equity Offered: 25...
How To Contact Us
Emily Coombs (Founder)
Phone: +1.831.241.4849
Twitter: @EmilyCoombsCEO
E-Mail: emily@foodbiome.com
P.O. ...
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Food Biome Five Year Business Plan

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Five year business plan detailing what Food Biome plans to accomplish as a Public Startup with $10,000.00 of investor capital.

Published in: Investor Relations
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Food Biome Five Year Business Plan

  1. 1. The Hidden Origins of FoodTM The Edible Parts of LifeTM
  2. 2. What is Food Biome? Live Ingredients Pickled, Fermented and Cured Foods and Drinks Yogurts & Cheeses Seeds, Nuts & Spores Sprouts & Mushrooms Cured Meats & Ferments Vegetables & Fruits Honey & Spices Cacao & Vanilla Coffees & Teas Consumer Products Made with or from Live Ingredients Every living thing that is edible is part of the Food Biome. We bring into focus the awesome parts of life that give natural foods, drinks and consumer products their special, tasty or edible qualities!
  3. 3. Food Biome Products Food Biome plans to launch several new products through Kickstarter. Short-term: ● Kitchen Greenhouse (www.kitchengreenhouse.com) for in-kitchen gardening ● Root Beer Float Maker (www.rootbeerfloatmaker.com) for making tasty treats ● Ferments Incubator (product name undecided) for automatic fermented foods ● Stop-Motion Cookbook Series (“Live Ingredients”, “Fermented Foods”, etc) ● Hydroponic/Aeroponic low-energy, low-maintenance robotic gardens, rapid growth products including for pickling, probiotics, sprouts, edible algae/fungi Long-term: ● Hydroponic and Aeroponic neighborhood grocery stores (in year three) ● Food Biome-brand packaged foods, premium locally-produced (in year four) ● “Big Ag” robotic vertical farms for intensive agriculture (in year five)
  4. 4. Food Biome Secret: Food Needs Microbes ● Techniques using live microbes to prepare foods are an established source of collectable and investable food or drink (e.g. wines, desserts, meats, cheeses) ● All edible food and many drinks depend on microbes ● Farmers / gardeners will buy live ingredients in bulk ● New technology expanding consumers’ / producers’ options for cooking / creating with live ingredients! As a core focus of the “Food Biome” brand these themes have enormous growth potential!
  5. 5. Cyber education & training, video ad revenue Retail/wholesale sales, marketplace listing fees Food & drink “of the month” club subscribers Example local product suppliers/partnerships: ● Hawaii Balsamics ● Mehana Brewing Co. Wholesale distributor (via Alibaba) of products made by our partners including foods, drinks and consumer products that do not fit within our retail brand and store. Our Business Model
  6. 6. Scalable E-Commerce: Shopify Store ● Cloud-based hosting ● Scalable at no extra cost ● Mobile-ready commerce ● API access for our Apps ● The Shopify platform gives us the ability to add every feature needed to grow online, offline and mobile purchasing including our pay-for-access content ● Fulfillment by Amazon ● Sell on Amazon, eBay, Alibaba, Kickstarter, etc. Website & Mobile Apps http://www.FoodBiome.com
  7. 7. Food Biome: A Source of New Ideas Marketplace for Makers of Food Biome Products Food Biome Marketplace Strategy: ● Become the “Alibaba” of live ingredients, connecting makers with wholesale buyers ● Do not create liability risk from manufacturing ● Use Amazon Fulfillment to sell new products we Kickstart, retaining exclusive Internet rights ● Develop educational materials and new Apps ● Attract well-known culinary experts to teach Food Biome concepts/techniques via MOOCs and hands-on training workshops worldwide
  8. 8. Meet The Food Biome Founding Team Emily Coombs, CEO & Founder (http://www.emilycoombs.com) Emily has a long history of making awesome food with live ingredients. Emily has developed 17 years of sharing culinary expertise in several ways, online and offline. She has written articles about parenting for North Shore News in Haleiwa while living on Oahu, and built her own small business websites. She also invested successfully in retail shops in New Zealand before selling her shops to move back to Hawaii. Ted Coombs, Programmer & Co-Founder (http://www.tedcoombs.com) Ted has worked in the computer industry for over 35 years as a software developer. Ted authored/co-authored books such as “Setting Up an Internet Site For Dummies,” “Google PowerTools Bible,” “C# Programming,” “VB.NET Programming,” “ICQ FYI,” “Home Networking,” two “For Dummies” programming books and a local history book about Hilo's historic Banyan Drive, “Banyan Drive: The Stories of Incredible People.”
  9. 9. Five-Year Business Plan Awesome food is made with biology, not with chemistry! Food Biome was founded in August 2013. Our goal is to share knowledge and awareness of how to create awesome foods, drinks and consumer products using live ingredients, without chemicals. Food Biome will grow a brand & world-wide online DIY community of home-based food producers dedicated to food sustainability with quality live ingredients, new technologies & expert knowledge. We help people source local live ingredients for foods & drinks by selling products, connecting people & inspiring techno-gardeners.
  10. 10. Year One ● Design, Advertise and Launch Kickstarter campaigns for Kitchen Greenhouse and Root Beer Float Maker, Food Biome monthly premium live ingredients, foods & drinks by subscription ● Shopify & Alibaba stores, Food Biome products for wholesalers, also DIY open source versions ● Build and Launch first Food Biome Apps for Android & iOS, in connection with Kickstarter campaigns for Kitchen Greenhouse and Root Beer Float Maker, also for fun food education to make it possible for Food Biome users to connect, locate locally-grown Live Ingredients ● Build Food Biome Product catalog (third-party products from partners) including shopping App ● Set up Food Biome central inventory “Drop Shipping” service (e.g. Fulfillment By Amazon) ● Launch Food Biome social network (website & Apps, above) for locally-sourced products which can be drop-shipped or delivered in-person to customers by other social network members ● General Food Biome teaching content: Apps, YouTube, Udemy, Periscope, etc. ● Teach people how to DIY Kitchen Greenhouse with or without parts we sell them ● File Provisional Patents
  11. 11. Year Two Year Three A Hydroponic Grocery Store Opened in 2014 in Hong Kong! ● Expand Food Biome catalog of products, add retail stores and wholesale distributors ● Design, Build and Launch Kickstarter campaign for the Fermenting Incubator product idea ● Launch Version 2.0 of Kitchen Greenhouse, new features for Apps, add social media sharing ● Expand social network, partner with other social networks such as Grow Buddy ● Launch custom-made Kitchen Greenhouses with sub-contractor partners like Indoor Harvest ● IPO thanks to the JOBS Act, Regulation A+ or Title III “Crowdfunding” public stock offering ● Kickstarters: stop-motion cookbook series on “Live Ingredients” and “Fermented Foods” ● Community Hydroponic and Aeroponic Gardens (not revenue-generating) ● First Hydroponic and Aeroponic Grocery store (location yet to be determined)
  12. 12. Year Four Year Five ● Launch first Food Biome “Big Ag” farms (vertical, hydro, aeroponic techniques) ● Launch Food Biome-branded foods and drinks packaged for retail (ensuring they are sourced and manufactured locally by affiliates)
  13. 13. How Much Capital Is Needed I need to raise $10,000 and I have already have raised $400.00 in total. (Balance Needed: $9,600.00) Seed round share price is $200.00 (valuing Food Biome at $40,000.00) $1,000 Purchase of MacBook for development of Apps for my products $1,000 Product prototype development, Kickstarter campaign design $7,500 Monthly advertising budget $500 Monthly overhead, Shopify/Alibaba fees Use of Proceeds
  14. 14. Forecast Year One $7,500 Monthly advertising budget $500 Monthly overhead, Shopify/Alibaba fees $50 Avg retail/unit (5 items sold @$20 per Kitchen Greenhouse sold @$200, 5:1 ratio) 300 Monthly units sold at retail (250 lower-priced items per 50 Kitchen Greenhouses sold) $15,000+ Monthly gross revenue $25 Cost per customer acquisition (~300 new customers per month) 75% Average gross margin $11,250 Monthly gross profit $3,250 Monthly EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization) ~23% Tax rate (increasing in subsequent years as growth occurs) 80% of Monthly after-tax net profit will be paid in dividends: 200 shares total 20% of Monthly net profit will be reinvested in business as Retained Earnings BOTTOM LINE: Forecast ~$10.00 Monthly dividend/share on $2,500 net profit
  15. 15. Forecast Year Two 3,600+ Customers, 100+ Customers on monthly billing for product subscriptions $10,000 Monthly advertising budget $3,500 Monthly overhead, Shopify/Alibaba fees, sub-contractors/part-time staff $40 Avg retail/unit (8 items sold @$20 per Kitchen Greenhouse sold @$200, 8:1 ratio) 675 Monthly units sold at retail (600 lower-priced items per 75 Kitchen Greenhouses sold) $5,000 Monthly revenue, custom Kitchen Greenhouse installations (5 @ $1K ea.) $32,000+ Monthly gross revenue $20 Cost per new customer acquisition (~500 new customers per month) 60% Average gross margin $19,200 Monthly gross profit $5,700 Monthly EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization) ~25% Tax rate $40,000 Additional capital raised from the public by way of JOBS Act IPO $800 Share price, 50 new shares sold to public (seed investors can exit in IPO) $200,000 Valuation for Food Biome as a “public startup” under JOBS Act 75% of Monthly after-tax net profit will be paid in dividends: 250 shares total 25% of Monthly net profit will be reinvested in business as Retained Earnings BOTTOM LINE: Forecast ~$12.82 Monthly dividend/share on $4,275 net profit
  16. 16. Forecast Year Three 9,600+ Customers, 300+ Customers on monthly billing for product subscriptions $15,000 Monthly advertising budget $9,500 Monthly overhead, Shopify/Alibaba fees, sub-contractors/part-time staff $40 Avg retail/unit (14 items sold @$25 per Kitchen Greenhouse sold @$250, 14:1 ratio) 1,500 Monthly units sold at retail (1,400 lower-priced items per 100 Kitchen Greenhouses sold) $15,000 Monthly revenue, custom Kitchen Greenhouse installations (15 @ $1K ea.) $75,000+ Monthly gross revenue $15 Cost per new customer acquisition (~1,000 new customers per month) 55% Average gross margin / $41,250 Monthly gross profit $16,750 Monthly EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization) $40,000 Additional capital raised from the public in JOBS Act secondary offering $1,600 Share price, 25 new shares sold to public First community gardens producing fruits and vegetables, not generating revenue First hydroponic/aeroponic grocery store, built on land purchased by Food Biome $440,000 Valuation for Food Biome, secondary market capitalization: $500K+ 70% of Monthly after-tax net profit will be paid in dividends: 275 shares total 30% of Monthly net profit will be reinvested in business as Retained Earnings BOTTOM LINE: Forecast ~$32.00 Monthly dividend/share on $12,500 net profit
  17. 17. Forecast Year Four 21,600+ Customers, 500+ Customers on monthly billing for product subscriptions $25,000 Monthly advertising budget $19,500 Monthly overhead, Shopify/Alibaba fees, sub-contractors/part-time staff $50 Avg retail/unit (11 items sold @$28 per Kitchen Greenhouse sold @$292, 11:1 ratio) 3,000 Monthly units sold at retail (2,750 lower-priced items per 250 Kitchen Greenhouses sold) $30,000 Monthly revenue, custom Kitchen Greenhouse installations (30 @ $1K ea.) $180,000+ Monthly gross revenue $10 Cost per new custoxmer acquisition (~2,500 new customers per month) 50% Average gross margin / $90,000 Monthly gross profit $45,500 Monthly EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization) $100K Additional capital raised from the public in JOBS Act secondary offering $4,000 Share price, 25 new shares sold to public First Food Biome-brand packaged products introduced Five hydroponic/aeroponic grocery stores, built on land purchased by Food Biome $1.2M Valuation for Food Biome, secondary market capitalization: $1.5M+ 70% of Monthly after-tax net profit will be paid in dividends: 300 shares total 30% of Monthly net profit will be reinvested in business as Retained Earnings BOTTOM LINE: Forecast ~$76.44 Monthly dividend/share on $32,760 net profit
  18. 18. Forecast Year Five 51,600+ Customers, 900+ Customers on monthly billing for product subscriptions $50,000 Monthly advertising budget / $40,000 Monthly overhead, Shopify/Alibaba fees, sub-contractors $55 Avg retail/unit (15 items sold @$35 per Kitchen Greenhouse sold @$355, 15:1 ratio) 8,960 Monthly units sold at retail (8,400 lower-priced items per 560 Kitchen Greenhouses sold) $60,000 Monthly revenue, custom Kitchen Greenhouse installations (60 @ $1K ea.) $45,000 Monthly revenue from Food Biome-brand packaged foods, drinks $597,800+ Monthly gross revenue $8 Cost per new customer acquisition (~6,250 new customers per month) 45% Average gross margin / $269,010 Monthly gross profit / $179K Monthly EBITDA $400K Additional capital raised from the public in JOBS Act secondary offering $8,000 Share price, 50 new shares sold to public, Founder vests 50 new shares First Food Biome “Big Ag” farms begin operating (first revenue in year 6) / B Corp social programs start Ten hydroponic/aeroponic grocery stores, built on land purchased by Food Biome $4M Valuation for Food Biome, secondary market capitalization: $5M+ 55% of Monthly after-tax net profit will be paid in dividends: 400 shares total 35% of Monthly net profit will be reinvested in business as Retained Earnings 10% Monthly net profit ($13K) allocated to B Corp social programs, volunteerism BOTTOM LINE: Forecast ~$172.30 Monthly dividend/share on $125K net profit
  19. 19. Rule 506(c) Offering for Food Biome Funding Required: $10,000.00 Proposed Valuation: $40,000.00 Maximum Equity Offered: 25% Price Per Share: $200.00 This presentation has been submitted to Securities & Exchange Commission, Rule 506(c) general solicitation materials page: https://www.sec.gov/forms/rule506c Regulation D filings can be found here: http://formds.com/issuers/foodbiomecom
  20. 20. How To Contact Us Emily Coombs (Founder) Phone: +1.831.241.4849 Twitter: @EmilyCoombsCEO E-Mail: emily@foodbiome.com P.O. Box 636 Kurtistown, HI 96760 http://www.foodbiome.com https://www.facebook.com/FoodBiome Twitter and Periscope: @FoodBiome

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