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Blue Ocean Strategy Approach (BOSA)<br />The BOSA has been set up by me to bring some kind of logic in the BOS. Kim and Ma...
Blue Ocean Strategy Approach <br />Contact: simon.duesseldorf@uni-bonn.de<br />
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Blue Ocean Strategy Approach

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Blue Ocean Strategy Approach

  1. 1. Blue Ocean Strategy Approach (BOSA)<br />The BOSA has been set up by me to bring some kind of logic in the BOS. Kim and Mauborgne missed to establish a step schema. Therefore, I brought the key elements of the BOS in an adequate sequence.<br />Contact: simon.duesseldorf@uni-bonn.de<br />
  2. 2. Blue Ocean Strategy Approach <br />Contact: simon.duesseldorf@uni-bonn.de<br />

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