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Digitalizing
childrens’wear
Case ReimaGO
CEO Elina Björklund
7.11.2016
Reima – 70 years
of weatherproof kids
From product oriented into a
1. consumer driven
2. international
3. branded company
Our assignment
From sandbox to active life styles
Red
Silver
Black
MARKET
UNDER
PRESSURE
MARKET
GROWS
Reima is all about kids growing up outdoors.
We believe that an active lifestyle makes
happy and healthy children who lear...
We believe that
kids are made to move
“
Reima will be
the most preferred and
the most profitable
kids’ premium
functional wear brand
globally
Vision
1. Thirty countries
2. Tight competition
3. Limited marketing resources
Our challenge
Our solution
7.11.2016
Thank you!
Digitalizing childrens' wear - case Reima by CEO Elina Björklund
Digitalizing childrens' wear - case Reima by CEO Elina Björklund
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Digitalizing childrens' wear - case Reima by CEO Elina Björklund

Fondia Digiseminar 3.11.2016 / Digitalization is everywhere: in the news, in social media, in companies’ (and governments’) action plans and set goals. What it actually means and how companies are coping with the challenges it brings? Better yet, how are companies embracing the possibilities it encapsulates?

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Digitalizing childrens' wear - case Reima by CEO Elina Björklund

  1. 1. Digitalizing childrens’wear Case ReimaGO CEO Elina Björklund 7.11.2016
  2. 2. Reima – 70 years of weatherproof kids
  3. 3. From product oriented into a 1. consumer driven 2. international 3. branded company Our assignment
  4. 4. From sandbox to active life styles Red Silver Black MARKET UNDER PRESSURE MARKET GROWS
  5. 5. Reima is all about kids growing up outdoors. We believe that an active lifestyle makes happy and healthy children who learn better. Since 1944 this vision has given us the passion to design the most functional kids’ wear in the world. Let’s get the kids out, whatever the weather!
  6. 6. We believe that kids are made to move “
  7. 7. Reima will be the most preferred and the most profitable kids’ premium functional wear brand globally Vision
  8. 8. 1. Thirty countries 2. Tight competition 3. Limited marketing resources Our challenge
  9. 9. Our solution
  10. 10. 7.11.2016 Thank you!

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