International Conference Innovating Food, Innovating the Law An interdisciplinary approach  to the challanges of the agro-...
<ul><li>Food  </li></ul><ul><li>Increased connections </li></ul><ul><li>Need for effective communication channels </li></u...
Labeling <ul><li>effective communication channel in the marketplace </li></ul><ul><li>consistent with the concepts of: </l...
<ul><li>Transforming and improving the concept of traceability as  ethics traceability : </li></ul><ul><ul><li>allowing  c...
Labeling and food of animal origin <ul><li>Food safety </li></ul><ul><li>Health </li></ul><ul><li>Why not providing  infor...
Ethics traceability <ul><li>Information concerning current food production practices may: </li></ul><ul><ul><li>prove cruc...
Labeling animal food in the EU <ul><li>Ethics as an essential component of the idea of European citizenship </li></ul><ul>...
<ul><li>Regolamento n. 178/2002 </li></ul><ul><li>Direttiva 79/112/CEE </li></ul><ul><li>Direttive n. 89/395/CEE  </li></u...
‘ Ethically competent’ citizens/consumers <ul><li>Transparency  about the reality of animal farming and the supply chain <...
<ul><li>More information may lead to more commitment toward animal welfare </li></ul><ul><li>Despite differences  </li></ul>
The power of labeling <ul><li>Increasing transparency </li></ul><ul><li>Providing more information about the lives of farm...
The challenges <ul><li>To reach more and more significant numbers of consumers who care enough about animal welfare to loo...
Conclusion <ul><li>Labeling can be a powerful, democratic way to inform consumers about animal welfare credentials for ani...
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10 - Innovating Food, Innovating the Law - Paola Fossati

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Piacenza, October 14, 2011
"Innovating Food, Innovating the Law"
Conference

PAOLA FOSSATI (Università degli studi di Milano, Italy),
Labelling animal welfare, empowering citizens’ ethics

Video: http://vimeo.com/31050245

Published in: Technology
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  • Leaving citizens uninformed about the reality of animal farming and the supply chain implies a lack of transparency and also limits individuals’ rights to choose ‘animal-friendly’ products. Implementing ethical traceability and informed food choices entails creating a new kind of civil society, composed by ‘ethically competent’ citizens/consumers.
  • Though the effectiveness of the labeling system may vary among Member States, and also among different national cultures, level of health literacy, socio-economic status, and ethical sensibility, still more information may lead to more commitment toward animal welfare.
  • Increasing transparency and providing more information about the lives of farm animals in the form of food labels does not necessarily imply that consumers will be competent enough or even inclined to accept this responsibility. Information on the label has a chance of reaching the average consumer
  • . The challenge is to reach more and more significant numbers of consumers who care enough about animal welfare to look at a label. The first step is to design a food label that provides the maximum amount of useful animal-welfare information, disclosing some concrete and pertinent information about underlying animal-treatment practices.
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  • 10 - Innovating Food, Innovating the Law - Paola Fossati

    1. 1. International Conference Innovating Food, Innovating the Law An interdisciplinary approach to the challanges of the agro-food sector Paola Fossati Sezione di Medicina Legale e Legislazione Veterinaria Dipartimento di Scienze Cliniche Veterinarie Labeling animal welfare, empowering citizens’ ethics
    2. 2. <ul><li>Food </li></ul><ul><li>Increased connections </li></ul><ul><li>Need for effective communication channels </li></ul><ul><li>Knowledge </li></ul>
    3. 3. Labeling <ul><li>effective communication channel in the marketplace </li></ul><ul><li>consistent with the concepts of: </li></ul><ul><ul><li>traceability, </li></ul></ul><ul><ul><li>transparency </li></ul></ul><ul><ul><li>informed choice </li></ul></ul><ul><li>enabling consumers to restore and develop more meaningful relations with food </li></ul>
    4. 4. <ul><li>Transforming and improving the concept of traceability as ethics traceability : </li></ul><ul><ul><li>allowing consumers’ ethics to emerge </li></ul></ul><ul><ul><li>supporting consumers’ informed food choices </li></ul></ul>
    5. 5. Labeling and food of animal origin <ul><li>Food safety </li></ul><ul><li>Health </li></ul><ul><li>Why not providing information also on: </li></ul><ul><ul><li>the animal farming systems </li></ul></ul><ul><ul><li>the animal slaughtering systems </li></ul></ul><ul><li>??? </li></ul>
    6. 6. Ethics traceability <ul><li>Information concerning current food production practices may: </li></ul><ul><ul><li>prove crucial in enhancing awareness about animal distress </li></ul></ul><ul><ul><li>promote technological change towards more welfare-friendly forms of husbandry </li></ul></ul><ul><li>What about animals’ lives in food production? </li></ul><ul><li> Labeling as a powerful ethical device </li></ul>
    7. 7. Labeling animal food in the EU <ul><li>Ethics as an essential component of the idea of European citizenship </li></ul><ul><ul><li>provides the basis for the assurance of a high level of consumer protection in relation to food information, taking into account the differences in the perception of consumers and their information needs whilst ensuring the smooth functioning of the internal market. </li></ul></ul><ul><ul><li>animal welfare labeling as a matter of citizenship </li></ul></ul>
    8. 8. <ul><li>Regolamento n. 178/2002 </li></ul><ul><li>Direttiva 79/112/CEE </li></ul><ul><li>Direttive n. 89/395/CEE </li></ul><ul><li>Direttiva n. 89/396/CEE </li></ul><ul><li>Direttiva 90/496/CEE </li></ul><ul><li>Direttiva 2000/13/CE </li></ul><ul><li>Direttiva 2003/89/CE </li></ul><ul><li>Regolamento n. 1830/2003 </li></ul><ul><li>Regolamento n. 1924/2006 </li></ul><ul><li>Regolamento n. 834/07/CE </li></ul>EU
    9. 9. ‘ Ethically competent’ citizens/consumers <ul><li>Transparency about the reality of animal farming and the supply chain </li></ul><ul><li>informed food choices </li></ul><ul><li>a new kind of civil society </li></ul>
    10. 10. <ul><li>More information may lead to more commitment toward animal welfare </li></ul><ul><li>Despite differences </li></ul>
    11. 11. The power of labeling <ul><li>Increasing transparency </li></ul><ul><li>Providing more information about the lives of farm animals </li></ul><ul><li>Reaching the average consumer </li></ul>
    12. 12. The challenges <ul><li>To reach more and more significant numbers of consumers who care enough about animal welfare to look at a label </li></ul><ul><li>First step: </li></ul><ul><ul><li>to design a food label that provides the maximum amount of useful animal-welfare information </li></ul></ul><ul><ul><li>disclose some concrete and pertinent information about underlying animal-treatment practices </li></ul></ul>
    13. 13. Conclusion <ul><li>Labeling can be a powerful, democratic way to inform consumers about animal welfare credentials for animal products </li></ul>

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