Alexander Graf,NetImpact Framework GmbH, Managing Partnercommerce summit Hamburg, 30.08.2012General Track: Multichannel
Multichannel marketing is marketing using many different marketing channels toreach a customer. In this sense, a channel m...
Recent Headlines, August 2012• War Multichannel-Vertrieb nur eine schöne Illusion? (e-blog)• Multichannel gilt auch für So...
Will companies get additional revenues?                                                                   More sales pote...
Will companies get additional profits?                                                                    Process complex...
Will customers be delighted?   Price   Selection   Immediacy   Experience   Personal Fit                             ...
Will customers be more loyal? Product Product Product                            Slides made by www.folienknecht.com
Multichannels – same offering?                         Price, Personal Fit                           Selection, Price     ...
Multichannel does not work for every business model            Price, Personal Fit                    ( )             Sele...
Trust your                                             There is no                    Focus on great  controlling,        ...
NetImpact helps customers to find new online business models and operates as anexecution partner to successful implement t...
Folien          necht                              Folien-                     Folien-        Master-                     ...
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commerce summit Hamburg

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commerce summit Hamburg

  1. 1. Alexander Graf,NetImpact Framework GmbH, Managing Partnercommerce summit Hamburg, 30.08.2012General Track: Multichannel
  2. 2. Multichannel marketing is marketing using many different marketing channels toreach a customer. In this sense, a channel might be a retail store, a web site, a mailorder catalogue, or direct personal communications by letter, email or text message.The objective of the companies doing the marketing is to make it easy for a consumerto buy from them in whatever way is most appropriate. (Source: Wikipedia) Slides made by www.folienknecht.com
  3. 3. Recent Headlines, August 2012• War Multichannel-Vertrieb nur eine schöne Illusion? (e-blog)• Multichannel gilt auch für Social Media (Haufe)• Multi-Channel-Anbieter in Feierlaune (Business Partner)• Beruhigungspille Multi-Channel (Immobilien Zeitung)• C&A pusht Onlineshop mit eigener TV-Kampagne (Horizont)• Otto mit eigenem Mode- und Lifestyle-Magazin (Haufe)• The Multi-Channel Marketing Mandate: Be Where Your Customers Are! (business2community)• Top retailers at channel crossroads (marketingweek)• Multichannel - A Winning Strategy (businessbuilders)• HMV launches myhmv as next step of multichannel overhaul (RetailWeek) Slides made by www.folienknecht.com
  4. 4. Will companies get additional revenues?  More sales potential  More customer contact points  Better product/brand experience Slides made by www.folienknecht.com
  5. 5. Will companies get additional profits?  Process complexity increases  Innovation slowdown  Organisation complexity increases Slides made by www.folienknecht.com
  6. 6. Will customers be delighted? Price Selection Immediacy Experience Personal Fit Slides made by www.folienknecht.com
  7. 7. Will customers be more loyal? Product Product Product Slides made by www.folienknecht.com
  8. 8. Multichannels – same offering? Price, Personal Fit Selection, Price Immediacy Immediacy, Experience Slides made by www.folienknecht.com
  9. 9. Multichannel does not work for every business model Price, Personal Fit ( ) Selection, Price x Immediacy ( ) Immediacy, Experience x Slides made by www.folienknecht.com
  10. 10. Trust your There is no Focus on great controlling, multichannel/ products not on manage every social great channelchannel by ROI media/telephone experiences goals strategy Learnings Slides made by www.folienknecht.com
  11. 11. NetImpact helps customers to find new online business models and operates as anexecution partner to successful implement these models. Core customers arecorporate groups and online pure players. Alexander.Graf@netimpact-group.de Blog: www.kassenzone.de Slides made by www.folienknecht.com
  12. 12. Folien necht Folien- Folien- Master- neugestaltung bearbeitung vorlage Beratung Folien grafisch & inhaltlich anpassen Folien grafisch & inhaltlich erstellen Neues Masterlayout Themenspezische Recherche Animation & Videopräsentation Feedbackschleifen (inkl.) 3 2 3 Preis Ab 39,-€/Folie Ab 19,-€/Folie Ab 250,-€ Slides made by www.folienknecht.com

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