The Design Process

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This is a slideshow detailing the design processes of two designers ( Billy Steele and Steven Scarborough ) working on similar projects. For more of the process and detailed image breakdowns check out > http://focuslabllc.com/blog/branding-a-coffee-roaster

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The Design Process

  1. 1. BEHIND DESIGN BY: BILLY STEELE & STEVEN SCARBOROUGH June, 21st 2011Wednesday, June 22, 2011
  2. 2. CUP TO CUP BAG EXHIBIT A & B The culpritsWednesday, June 22, 2011
  3. 3. RESEARCH & DISCOVERY The initial leg work before you start any design workWednesday, June 22, 2011
  4. 4. MOOD BOARDING Setting the mood for project and over all styleWednesday, June 22, 2011
  5. 5. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  6. 6. Perc - Steven ScarboroughWednesday, June 22, 2011
  7. 7. SKETCHING Starting the creative processWednesday, June 22, 2011
  8. 8. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  9. 9. Perc - Steven ScarboroughWednesday, June 22, 2011
  10. 10. MOVING TO DIGITAL Supporting titleWednesday, June 22, 2011
  11. 11. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  12. 12. PE PANTHERS EYE COFFEE RC 2 AGENCY JOB TITLE: PANTHER’S EYE ROASTING COMPANY LOGO DESIGN 2424 DESOTO ST. 912-209-0025 PANTHERSEYE.COM SAVANNAH, GA REVIEW: #1 SAVANNAH, GA 31401ANNAH, GA 31401P.COM CONTACT: PHILIP BROWN PANTHERS EYE PANTHERS EYE PANTHERS EYE PANTHERS EYE PANTHERS EYE PER COFFEE COFFEE 2424 DESOTO ST. 912-209-0025 COFFEE COFFEE 912-209-0025 COFFEES A V A N N A H SAVANNAH, GA 31401 PANTHERSEYE.COM 2424 DESOTO ST. 912-209-0025 2424 DESOTO ST. GA 31401 912-209-0025 PANTHERSEYE.COM 2424 DESOTO ST. SAVANNAH, PANTHERSEYE.COM SAVANNAH, GA 31401 PANTHERSEYE.COM SAVANNAH, GA 31401 PANTHERS EYEcc ERC C ERC erc COFFEE 912-209-0025 WWW.PANTHERSEYE.COM pe r c 2424 DESOTO ST. SAVANNAH, GA 31401 912-209-0025 WWW Perc - Steven Scarborough perc Wednesday, June 22, 2011
  13. 13. MOCK UPS Ideas starting to take shapeWednesday, June 22, 2011
  14. 14. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  15. 15. 100% COFFEE 100% COFFEE P H IL IP B R O W N PHILIP BROWN OWNER / ROAST MASTER OWNER / ROAST MASTER wholesale@perccoffee.com wholesale@perccoffee.com philip@perccoffee.com philip@perccoffee.com 912-209-0025 100% COFFEE 912-209-0025 100% COFFEE SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY COFFEE 2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025 2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY ASSURED NET WEIGHT 12OZ (340g) NET WEIGHT 12 OZ (340g) Perc - Steven ScarboroughWednesday, June 22, 2011
  16. 16. REFINED SELECTIONS Narrowing to a final conceptWednesday, June 22, 2011
  17. 17. CONGO KIVU Cup to Cup - Billy SteeleWednesday, June 22, 2011
  18. 18. + + CONGO CONGO CONGO KIVU KIVU KIVU Cup to Cup - Billy SteeleWednesday, June 22, 2011
  19. 19. 100% COFFEE P H IL IP B R O W N OWNER / ROAST MASTER wholesale@perccoffee.com philip@perccoffee.com 912-209-0025 100% COFFEE 100% COFFEE SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY COFFEE 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED NET WEIGHT 12OZ (340g) NET WEIGHT 12 OZ (340g) Perc - Steven ScarboroughWednesday, June 22, 2011
  20. 20. EXAMPLES / FRUITS OF LABOR Extending the brand into the real worldWednesday, June 22, 2011
  21. 21. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  22. 22. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  23. 23. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  24. 24. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  25. 25. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  26. 26. Cup to Cup - Billy SteeleWednesday, June 22, 2011
  27. 27. Perc - Steven ScarboroughWednesday, June 22, 2011
  28. 28. Perc - Steven ScarboroughWednesday, June 22, 2011
  29. 29. Perc - Steven ScarboroughWednesday, June 22, 2011
  30. 30. Perc - Steven ScarboroughWednesday, June 22, 2011
  31. 31. Perc - Steven ScarboroughWednesday, June 22, 2011
  32. 32. Perc - Steven ScarboroughWednesday, June 22, 2011
  33. 33. 100% COFFEE SMALL BATCH HAND ROASTED QUALITY COFFEE 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 NET WEIGHT 12 OZ (340g) Perc - Steven ScarboroughWednesday, June 22, 2011
  34. 34. Perc - Steven ScarboroughWednesday, June 22, 2011
  35. 35. THANK YOU. Perc - Steven ScarboroughWednesday, June 22, 2011
  36. 36. ? Q/A Supporting titleWednesday, June 22, 2011
  37. 37. STEVEN SCARBOROUGH twitter: @stvnscarboro web: stvnscaboro.com email: steven@stvnscarboro.com visit: http://forrst.com/people/stvnscarboro/posts BILLY STEELE twitter: @wmsteele web: focuslabllc,com email: billy@focuslabllc.com visit: http://focuslabllc.com/blog/branding-a-coffee-roaster CREDITS Thank youWednesday, June 22, 2011

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