OSFL for pirates*<br />July 1st2009<br />* with thanks and respect to “Start up metrics for Pirates”<br />http://www.slide...
Background: Why?<br />A decline in<br />uptake of languages<br />Languages not compulsory from 2004<br />Only 51% uptake a...
Background:What?<br />Key recommendation of<br />Languages Review (2007)<br />a three year blueprint of fresh measures rol...
The vision<br />Linking words, linking worlds<br />Helping young people to discover the relevance<br />and value of learni...
The approach<br />Apply languages to what  interests learners NOW <br />Multiple routes to content<br />Game play<br />Soc...
Getting the message out<br />Acquire -> Retain -> Refer -> Results<br />
SEO<br /><ul><li>Linking to home page
 Modules directly discoverable via search engines</li></ul>Blogs<br />Speaking ops<br />Evaluation by Schoolzone<br />Indu...
Conversion metrics<br />
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Osfl90.4 Osfl For Pirates Slide Share

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Osfl90.4 Osfl For Pirates Slide Share

  1. 1. OSFL for pirates*<br />July 1st2009<br />* with thanks and respect to “Start up metrics for Pirates”<br />http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-aarrr-startonomics-sf-oct-2008-presentation)<br />
  2. 2. Background: Why?<br />A decline in<br />uptake of languages<br />Languages not compulsory from 2004<br />Only 51% uptake at GCSE in 2007<br />…AND DECLINING<br />SHARPLY<br />
  3. 3. Background:What?<br />Key recommendation of<br />Languages Review (2007)<br />a three year blueprint of fresh measures rolled out to secure a renaissance of languages in secondary schools, including establishing an Open School for Languages<br />
  4. 4. The vision<br />Linking words, linking worlds<br />Helping young people to discover the relevance<br />and value of learning languages, by transforming<br />their attitudes, switching them on, and improving<br />their skills.<br />
  5. 5. The approach<br />Apply languages to what interests learners NOW <br />Multiple routes to content<br />Game play<br />Social media<br />Creativity<br />Community building<br />Collaboration<br />Learn<br />Trailer<br />Learn<br />
  6. 6.
  7. 7. Getting the message out<br />Acquire -> Retain -> Refer -> Results<br />
  8. 8. SEO<br /><ul><li>Linking to home page
  9. 9. Modules directly discoverable via search engines</li></ul>Blogs<br />Speaking ops<br />Evaluation by Schoolzone<br />Industry awards<br />Press<br />Competitions<br />Viral<br />Formal launch (education world)<br />September teacher training<br />Taster (Languages Day)<br />Pilot website<br />Advertising<br />Extension opportunities<br />Try life..<br />NALA<br />Content recommendation<br />Acquisition<br />Themed campaigns<br />Publishing<br />Publishing content<br />RSS<br />Revision aids<br />Retention <br />Email<br />Easy group formation<br />Referral <br />Game competitions and league tables<br />Lesson planning support<br />Collaborate within school<br />
  10. 10. Conversion metrics<br />
  11. 11. Activation -> Results lifecyclefor teachers<br />Gradually increase user engagement with the site, from casual to committed used who is introducing others to the Open School<br />Publish content<br />Publish content<br />Create a playlist<br />Create a group<br />Register<br />Sign up for E-Mail, RSS<br />First visit<br />

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