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Flumotion powers Pepe Jeans’ smartphone app with live and on demand video and audio streaming.
This initiative, the first of its kind in the fashion industry,
creates a space where followers can buy and interact with
the brand in an exciting way, anytime, anywhere.
Founded in 1973, Pepe Jeans London is now established as one of the world’s leading fashion brands, internationally acclaimed for their inspiring designer clothing collections.
This project combines the experience of three technology companies. The leader in streaming technology, Flumotion, providing live and on demand audio and video streaming to mobile devices; Stream Coach manages the streaming of Pepe Jeans’ online content; and Vanatur developed the multi-device application for the clothing manufacturer.
“We have chosen Flumotion’s solution due to its quality, the simplicity of the content management and the professionalism of its team. We want to interact with our consumers through exciting content such as music which is an integral part of our brand’s DNA and is an essential element of our campaigns. This application takes into account the lifestyle of our fans, as they do not differentiate between online and offline channels; that’s why we enable them to become creators of their own Pepe Jeans experience”
Daniel de Santiago, Pepe Jeans Online Marketing Director