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How to optimize your website - Fluid Advertising Digital Marketing

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Optimizing your website for SEO is critical in todays search engine world. If you need help optimizing your website, making an SEO friendly website then you need to check out this presentation.

On-Page SEO slide deck from Ty Kilgore's presentation at Belle of the blogs – How digital marketing can jump-start your blog on October 10, 2013

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How to optimize your website - Fluid Advertising Digital Marketing

  1. 1. 1 Monday, October 14, 13
  2. 2. Belle of the Blogs “How SEO can jump start your blog” Fluid Blogger Series On-Page SEO October 10th, 2013 2 Monday, October 14, 13
  3. 3. http:// www.linkedin.com /in/tykilgore 3 Monday, October 14, 13
  4. 4. 4 Monday, October 14, 13
  5. 5. Two  Elements   On Page SEO 5 Off-Page SEO On-­‐Page  SEO  is  about  making  the  page  as  relevant  as  possible  for  a  given  search  query   as  possible. Monday, October 14, 13
  6. 6. What is On-Page SEO? 6 Monday, October 14, 13
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  9. 9. Everything has a purpose Domain URLs Posts Names Titles Descriptions Images Alt Attributes File Names Content 9 Monday, October 14, 13
  10. 10. Domain  Name  &  URLs Domains  and  URLs  make  a  difference Choose  your  URL  wisely.  h;p://www.shoes.com/nike-­‐running-­‐ shoes-­‐for-­‐men/ Instead  of  h;p://www.shoes.com/products/879861/ id=5674-­‐7yhe9j/   URL  structure  is  important  for  the  search  engines  to  understand   what  your  site  and  domain  is  about.   Include  keywords  in  your  domain  and  URL  whenever  possible.   Research  what  keywords  to  include  in  Google  Keyword  Planner 10 Monday, October 14, 13
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  12. 12. Post  Names  Long  Tail  Searches  -­‐  Hummingbird  Update  -­‐  Focus  on   creaVng  content  that  provides  real  value  to  users. Don’t  Hit  Enter  -­‐  example  nike  running  shoes  -­‐  before  the   keyword  type  in  5  W’s  and  How 12 Monday, October 14, 13
  13. 13. Titles  Title  tags  are  part  of  the  meta  tags  that  appear  in  your   HTML. Help  set  you  apart  from  others  listed  in  the  SERPS Should  be  maximum  of  65-­‐70  characters  long,  including   spaces Make  sure  the  most  important  keyword  are  first  in  your  Vtle Separate  the  keywords  in  the  Vtle  tag Keep  your  important  phrases  shorts  and  simple.  NO!  and,   but,  if,  then  type  of  words Each  page  is  different  and  each  page  needs  a  unique  Vtle  tag Example  Vtle  tag  Keyword  1  |  Keyword  2  |  Keyword  3  |   Company  Name 13 Monday, October 14, 13
  14. 14. 14 Monday, October 14, 13
  15. 15. DescripVons  Meta  descripVons  aren’t  used  in  the  search  engines  ranking   algorithms   Need  to  be  wri;en  to  incite  users  to  click  and  should  be   wri;en  like  an  ad 15 Monday, October 14, 13
  16. 16. Images  File  names  ma;er  -­‐  nikefreemenrunningshoe.jpg  instead   of  image1234.jpg  -­‐  your  file  name  becomes  your  URL   Size  of  image  ma;ers  because  of  load  Vme  -­‐  upload   smallest  file  size-­‐  Picnik and Image Optimizer DO NOT let your brower resize a larger image to look smaller Alt  A;ributes  -­‐  include  keyword  when  possible Content  surrounding  the  image  -­‐  search  engines  use  this   informaVon  to  help  them  determine  what  an  image  is  about 16 Monday, October 14, 13
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  18. 18. 18 Monday, October 14, 13
  19. 19. Content Search  engines  are  focusing  on  creaVng  the  best  possible  user   experience  as  possible CreaVng  original,  quality,  content  creaVon  will  be  key  in   ranking  in  the  future CreaVng  relevant  and  fresh  informaVon  with  the  SEO  in  mind   will  help  you  in  the  future 19 Monday, October 14, 13 Image Source http://synergizeonline.net/bookmarkawards/content-king-bookmarks-awards-2013/
  20. 20. 20 Monday, October 14, 13
  21. 21. Review - YOU CAN DO IT! On-Page • Do Keyword Research • Write posts that people are looking for • Every page make sure the meta data is optimized • Uploading Images? Make sure they have the keyword file name, alt tag, and the file size isn’t huge • Create and submit XML sitemaps • Create content regularly • http://www.getfluid.com/ learn-seo/ 21 Monday, October 14, 13
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