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Advertising Creative Media Production 2011   1
Advertising In the advertising unit you will learn to analyse existing adverts before going on to plan and produce your ow...
Advertising You will have to look at the content of adverts You will have to look at the style of adverts You will have to...
Advertising You will have to generate ideas You will have to create proposals You will have to consider the regulations an...
Advertising You will have to plan your advert and your production You will produce you own adverts You will carry out post...
Advertising You will evaluate the work that you have done at all of the stages of the unit.                    Creative Me...
Advertising What is the purpose of an advert?                   Creative Media Production 2011   7
Advertising Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take so...
Advertising Have you ever been persuaded by an advert to buy something? What made you want to buy it?                   Cr...
Advertising How does an advert make you want to buy something?                  Creative Media Production 2011   10
Handout Go through the questions on your hand out fill in the boxes.                    Creative Media Production 2011   11
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Advertising intro

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Advertising intro

  1. 1. Advertising Creative Media Production 2011 1
  2. 2. Advertising In the advertising unit you will learn to analyse existing adverts before going on to plan and produce your own advertisements. We will look at both print and video adverts but will only work in print. Creative Media Production 2011 2
  3. 3. Advertising You will have to look at the content of adverts You will have to look at the style of adverts You will have to look at the persuasive techniques used in adverts Creative Media Production 2011 3
  4. 4. Advertising You will have to generate ideas You will have to create proposals You will have to consider the regulations and codes of practice Creative Media Production 2011 4
  5. 5. Advertising You will have to plan your advert and your production You will produce you own adverts You will carry out post-production work Creative Media Production 2011 5
  6. 6. Advertising You will evaluate the work that you have done at all of the stages of the unit. Creative Media Production 2011 6
  7. 7. Advertising What is the purpose of an advert? Creative Media Production 2011 7
  8. 8. Advertising Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Creative Media Production 2011 8
  9. 9. Advertising Have you ever been persuaded by an advert to buy something? What made you want to buy it? Creative Media Production 2011 9
  10. 10. Advertising How does an advert make you want to buy something? Creative Media Production 2011 10
  11. 11. Handout Go through the questions on your hand out fill in the boxes. Creative Media Production 2011 11

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