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Webinar - New Innovation opportunities in Facebook Live


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Presentation used during our webinar “Innovation opportunities in Facebook Live” - Interaction mechanics to increase your audience participation. You can see our webinar here (Spanish)

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Webinar - New Innovation opportunities in Facebook Live

  1. 1. FACEBOOK LIVE New innovation opportunities Agenda • Intro to Facebook Live • The power for Brands and Media • Best practices • Participation mechanics beyond reactions • Q&A Share your comments using #FlowicsLive by
  2. 2. WHY FACEBOOK LIVE 3 TIMES LONGER On average live video watching period is more than when it is live compared to when it is not live 1 IN 5 FACEBOOK USERS are engaging with Facebook Live 10 TIMES MORE People comment on Facebook Live videos than on regular videos.
  3. 3. INTRO FACEBOOK LIVE “We saw one of our highest average view times ever on our Live video compared to pre-recorded video. This demonstrates the stickiness of live video. It’s hard to get just three seconds of attention on video now, so we see Live as a huge driver of time spent with our content. Since you don’t know what will happen next, it keeps you watching longer.” Melanie Cohn, Social Media Manager, Dunkin’ Donuts 3
  4. 4. THE POWER FOR BRANDS AND MEDIA • Media access is “democratised” • Personalised content • Increase in organic reach 3 For Brands
  5. 5. THE POWER FOR BRANDS AND MEDIA • Build audience before your TV show airs • Keep engaged with your audience after TV show finishes. • Non-linear programming • Increase in organic reach 3 For Media
  6. 6. BASIC TIPS3 BEFORE GOING LIVE Prepare your audience: • Schedule your Live. • Be precise on the live post description. • Invite people to interact before going live by post their questions.
  7. 7. BASIC TIPS3 BEFORE GOING LIVE Prepare your set: • Have a strong wifi connection • Set the stage. • Invest in quality equipment.
  8. 8. BASIC TIPS3 DURING LIVE • Wait for your audience to connect. • Engage new viewers. • Broadcast for long periods. • Announce the end. Remember: The time limit for a Live video post is 4 hours.
  9. 9. BASIC TIPS3 AFTER LIVE • Change the post copy. • Rinse & Recycle. • Have a strategy. #FlowicsLive
  10. 10. SUCCESS STORIES3 SUCCESS STORIES - MEDIA BuzzFeed - Dance Craze Battle • Interactive Dancing Moves competition • People engaged by voting each dance move • People proposed new dance moves to participants
  11. 11. 3 SUCCESS STORIES - BRANDS Benefit - Tipsy Tricks • Weekly Live about Beauty Tips • Presenters engage audience to choose a product • Benefit interacts and learns about audience preferences SUCCESS STORIES
  12. 12. Taking Facebook Live to the next level with Flowics
  15. 15. 3 PARTICIPATION MECHANICS Showcase best comments /Q&A mechanics BASIC TIPS
  16. 16. Q&A
  17. 17. Thank You @flowics/flowics STAY CONNECTED