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As the race is currently playing out, there are two horses in the mobile platform space: Apple with its iOS operating system and Google with its Android OS. On the device side, again it is turning into a tussle between Apple with its iPhone smartphone and iPad tablet and Samsung with its Galaxy mobile devices. Fighting for third and fourth places are Research In Motion’s BlackBerry and Microsoft with its Windows OS. And then there are others such as Nokia, HTC, Huawei and Google’s own Motorola that want skin in the game. How is a marketer to plan for investment and technology stability in this ever-evolving scrum for market share? Attendees will learn:
- Is the mobile market already divvied up between Apple, Google and Samsung?
- An overview of the key mobile platforms and device makers
- Where marketers should place their mobile bets, keeping in mind their own customer and prospect base
- Maximizing mobile ROI for product planning, mobile content, mobile advertising sales and mobile marketing, along with behavior segmentation, cross-platform ad performance measurement and optimization, and social media strategic planning
Speaker: Alex Romanov, CEO, ISIGN MEDIA
About the Speaker:
Alex Romanov is an accomplished digital and mobile marketing entrepreneur with a history of identifying opportunities and turning them into high growth and profitable enterprises - especially as they relate to the marketing and advertising industry. Alex has been iSIGN Media’s CEO and Chief Visionary since November 2007 and has worked diligently to promote the use of mobile marketing and advertising in a privacy conscious manner as well as the intelligent collection and use of mobile data.
An expert in multiplatform advertising solutions utilizing Bluetooth, Mobile, Wi-Fi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers, Alex has authored several whitepapers including “Mining the Big Data Windfall One Device at a Time,” Mobile Convergence & Digital Dominance,” Collecting Consumer Data: Measurement, Metrics and Analytics in the Digital World,” and “Privacy Conscious Marketing.” He is also a frequent contributor to Mobile Marketer, MediaPost and several major North American marketing publications discussing topics ranging from the need for better mobile metrics and analytics, mining mobile data in a privacy-conscious manner to protecting consumers’ mobile data. His most recent presentation was with the AMA, discussing technologies and approaches for mobile marketers to safely collect their customers’ data and how marketers can best communicate their brands’ behavioral mobile tracking practices, especially in the mobile space.