SDL 01 Strategic Design Language – Overview

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Introductory Presentation Georgia Tech Industrial Design Course "Strategic Design Language"

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SDL 01 Strategic Design Language – Overview

  1. 1. Strategic Design Language Industrial Design 2013, Georgia Institute of Technology www.florianvollmer.com @florianvollmer
  2. 2. Design © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy
  3. 3. Global System of Systems System Intervention Humanity Group Individual Experience © Florian Vollmer, 2013 – www.florianvollmer.com
  4. 4. Design © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy
  5. 5. © Florian Vollmer, 2013 – www.florianvollmer.com Design, Business, Brand
  6. 6. Identity © Florian Vollmer, 2013 – www.florianvollmer.com
  7. 7. Time © Florian Vollmer, 2013 – www.florianvollmer.com
  8. 8. Business Objectives © Florian Vollmer, 2013 – www.florianvollmer.com
  9. 9. Systems © Florian Vollmer, 2013 – www.florianvollmer.com
  10. 10. Innovation © Florian Vollmer, 2013 – www.florianvollmer.com
  11. 11. © Florian Vollmer, 2013 – www.florianvollmer.com Managing & Planning for Complexity
  12. 12. © Florian Vollmer, 2013 – www.florianvollmer.com Design, Business, Brand
  13. 13. © Florian Vollmer, 2013 – www.florianvollmer.com Language Strategy Design
  14. 14. design is to design the design of a design (John Heskett) © Florian Vollmer, 2013 – www.florianvollmer.com
  15. 15. quality as a commodity ... enabling design © Florian Vollmer, 2013 – www.florianvollmer.com
  16. 16. design as a commodity ... are we there? © Florian Vollmer, 2013 – www.florianvollmer.com
  17. 17. © Florian Vollmer, 2013 – www.florianvollmer.com Insights, Objectives, Collaboration
  18. 18. Empathy and Understanding © Florian Vollmer, 2013 – www.florianvollmer.com
  19. 19. Needs and Constraints © Florian Vollmer, 2013 – www.florianvollmer.com
  20. 20. Facilitation © Florian Vollmer, 2013 – www.florianvollmer.com
  21. 21. Mapping © Florian Vollmer, 2013 – www.florianvollmer.com
  22. 22. Storytelling © Florian Vollmer, 2013 – www.florianvollmer.com
  23. 23. © Florian Vollmer, 2013 – www.florianvollmer.com Insights, Objectives, Collaboration
  24. 24. © Florian Vollmer, 2013 – www.florianvollmer.com Strategy Design Language
  25. 25. © Florian Vollmer, 2013 – www.florianvollmer.com Process, Strategy, Communication
  26. 26. Spaces © Florian Vollmer, 2013 – www.florianvollmer.com
  27. 27. Collaboration © Florian Vollmer, 2013 – www.florianvollmer.com
  28. 28. Value © Florian Vollmer, 2013 – www.florianvollmer.com
  29. 29. Integration © Florian Vollmer, 2013 – www.florianvollmer.com
  30. 30. Futures © Florian Vollmer, 2013 – www.florianvollmer.com
  31. 31. Management: “the act of getting people together to accomplish the desired goals” © Florian Vollmer, 2013 – www.florianvollmer.com
  32. 32. Manufacturing Distribution Information Customer (Kerri Bodine, Forrester ) © Florian Vollmer, 2013 – www.florianvollmer.com
  33. 33. Sustainability Urbanization New Leadership Styles Distributed Manufacturing Off-/ On-shoring Cyclical Foe: Reactive Behavior © Florian Vollmer, 2013 – www.florianvollmer.com External Factors
  34. 34. simple | memorable | universal © Florian Vollmer, 2013 – www.florianvollmer.com i.e. Marketing
  35. 35. integration | repeatability | forecast-ability accessibility | share-ability | simplification © Florian Vollmer, 2013 – www.florianvollmer.com
  36. 36. © Florian Vollmer, 2013 – www.florianvollmer.com Process, Strategy, Communication
  37. 37. © Florian Vollmer, 2013 – www.florianvollmer.com Strategy Design Language
  38. 38. “The management of design as a source of corporate and customer value in an organization” © Florian Vollmer, 2013 – www.florianvollmer.com
  39. 39. Internal & External Teams and Processes © Florian Vollmer, 2013 – www.florianvollmer.com
  40. 40. Marketing > Design © Florian Vollmer, 2013 – www.florianvollmer.com
  41. 41. Design > Marketing © Florian Vollmer, 2013 – www.florianvollmer.com
  42. 42. A Culture of Design © Florian Vollmer, 2013 – www.florianvollmer.com
  43. 43. Brand Management Sales Management Marketing Management and Research Design Development IT HR Operations CEO (from Making Meaning) © Florian Vollmer, 2013 – www.florianvollmer.com Stakeholders
  44. 44. © Florian Vollmer, 2013 – www.florianvollmer.com What if?
  45. 45. © Florian Vollmer, 2013 – www.florianvollmer.com Solution = Long-Term
  46. 46. © Florian Vollmer, 2013 – www.florianvollmer.com Corporate Identity
  47. 47. © Florian Vollmer, 2013 – www.florianvollmer.com 1/7
  48. 48. © Florian Vollmer, 2013 – www.florianvollmer.com SolutionProblem
  49. 49. Design-Driven Business: Focus on the invidual, sustainable practices, answering needs, connecting systems, transparency
  50. 50. Insight Innovation Inspiration Investigation Interpretation Investment Inspiration Integration (from DMI 2010) © Florian Vollmer, 2013 – www.florianvollmer.com ValueofDesign
  51. 51. Traditional Media Social Media mCommerce eCommerce Customer Environment Product Presentation Sales Engagement Ownership Experience © Florian Vollmer, 2013 – www.florianvollmer.com
  52. 52. © Florian Vollmer, 2013 – www.florianvollmer.com Strategic Design Language

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