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SOCIAL MEDIA
PLAN

FESTIVALS 2013
FLORETTE VERVLOET &
MATTHIAS STOFFELS
CONTENT
• Strategie
• Tactics
– Festivals niet aanwezig
– Festivals aanwezig
– Off side
STRATEGIE
• Engagement
– Desperados ambassadeurs

• Buzz
– Party = Desperados
– WOM
 awareness

• Activeren
– Giveaway
STRATEGIE
Hoe?
– Guerillia
– Exclusive Party Experience
– Sharing
• Verzamelen van gegevens
TACTICS –
FESTIVALS NIET
AANWEZIG
SPOT THE
AMBASSADOR
Pre:

SPOT THE
AMBASSADOR

– Ambassadeurs zoeken via social media,
advertenties, reclame

During:
– Desperados goodies (am...
TACTICS –
FESTIVALS
AANWEZIG

THE DESPERADOS
EXPERIENCE
THE DESPERADOS
PARTY EXPERIENCE
Pre:
– Ambassadeurs zoeken en aanstellen
• Nieuwe en oude ambassadeurs

– Teaser ‘The Desp...
THE DESPERADOS
PARTY EXPERIENCE
During:
– Ultieme Party ervaring
– Enter the Experience
– Goodies
THE PARTY
•
•
•
•

Bekende Dj’s – Dance
Free food and drinks
Lounge area
Photobooth
After:

RELIVING THE
PARTY

– Wristband – Part of the experience
– Goodies zenden via gegevens photobooth
– Herbeleving va...
TACTICS – OFF SIDE
Conversation Strategy:
– Who are we talking to?
• Fans en festivalgangers

– What topics do we talk abo...
TACTICS – OFF SIDE
Content plan:
– Pre:
• Brand ambassadors, sneak peaks ‘The
Desperados Party Experience’, DJ’s, Festival...
ENJOY THE
DESPERADOS PARTY
EXPERIENCE!
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Desperados summer campaign pitch

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Fictive marketing ideas for the summer campaign of Desperados

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Desperados summer campaign pitch

  1. 1. SOCIAL MEDIA PLAN FESTIVALS 2013 FLORETTE VERVLOET & MATTHIAS STOFFELS
  2. 2. CONTENT • Strategie • Tactics – Festivals niet aanwezig – Festivals aanwezig – Off side
  3. 3. STRATEGIE • Engagement – Desperados ambassadeurs • Buzz – Party = Desperados – WOM  awareness • Activeren – Giveaway
  4. 4. STRATEGIE Hoe? – Guerillia – Exclusive Party Experience – Sharing • Verzamelen van gegevens
  5. 5. TACTICS – FESTIVALS NIET AANWEZIG SPOT THE AMBASSADOR
  6. 6. Pre: SPOT THE AMBASSADOR – Ambassadeurs zoeken via social media, advertenties, reclame During: – Desperados goodies (ambassadeurs) – Spot de ambassadeur After: – Share de foto of video van de ambassadeur en win festivaltickets of een Party Pack
  7. 7. TACTICS – FESTIVALS AANWEZIG THE DESPERADOS EXPERIENCE
  8. 8. THE DESPERADOS PARTY EXPERIENCE Pre: – Ambassadeurs zoeken en aanstellen • Nieuwe en oude ambassadeurs – Teaser ‘The Desperados party Experience’ • • • • Social media en website Advertenties Verpakking TV
  9. 9. THE DESPERADOS PARTY EXPERIENCE During: – Ultieme Party ervaring – Enter the Experience – Goodies
  10. 10. THE PARTY • • • • Bekende Dj’s – Dance Free food and drinks Lounge area Photobooth
  11. 11. After: RELIVING THE PARTY – Wristband – Part of the experience – Goodies zenden via gegevens photobooth – Herbeleving van de experience
  12. 12. TACTICS – OFF SIDE Conversation Strategy: – Who are we talking to? • Fans en festivalgangers – What topics do we talk about? • Dj’s, artiesten, Desperados acties op festivals, … – What is the tone of voice? • Losse toon, je staat dicht bij je fans – Which channels are we using? • Facebook, Twitter, Website, TV, Online Advertenties, Sponsored Topics, …
  13. 13. TACTICS – OFF SIDE Content plan: – Pre: • Brand ambassadors, sneak peaks ‘The Desperados Party Experience’, DJ’s, Festivaltips, Ticket giveaway – During: • Festivalupdates, Foto’s, Video’s, Sfeerverslagen, Live Sets – After: • Aftermovie en foto’s Desperados Party Experience, stand én fans
  14. 14. ENJOY THE DESPERADOS PARTY EXPERIENCE!

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