Group 4 : David Benzaken, Marie Filippigh, Maryse Issautier, Florent Labiale, Ludwig Offredo
Users are invited to share their unexpected moments of joy tohelp restore faith in humanityThey can upload photos, videos ...
2
Thisisbeauty.com draws prospects who share the same visionof beauty as GarnierAs Garnier delivers a positive message, it i...
3
Product samples are offered to people who really need torehydrate (marathon runners for example) creating epic storiesThis...
4
Celebrities, famous sportswomen and artists also share theirmoments of beauty with users. They upload backdoor photospictu...
Group 4 : David Benzaken, Marie Filippigh, Maryse Issautier, Florent Labiale, Ludwig Offredo
Garnier beauty waters - digital launch campaign (with Georges-Edouard Dias & Gregory Pouy)
Garnier beauty waters - digital launch campaign (with Georges-Edouard Dias & Gregory Pouy)
Garnier beauty waters - digital launch campaign (with Georges-Edouard Dias & Gregory Pouy)
Garnier beauty waters - digital launch campaign (with Georges-Edouard Dias & Gregory Pouy)
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Garnier beauty waters - digital launch campaign (with Georges-Edouard Dias & Gregory Pouy)

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Discussions @HEC Paris autour du lancement d'une beauty water par la marque Garnier.
Remerciements à Georges-Edouard Dias, chief digital officer chez L'Oréal et à Gregory Pouy (@gregfromparis), founder @lamercatique

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Garnier beauty waters - digital launch campaign (with Georges-Edouard Dias & Gregory Pouy)

  1. 1. Group 4 : David Benzaken, Marie Filippigh, Maryse Issautier, Florent Labiale, Ludwig Offredo
  2. 2. Users are invited to share their unexpected moments of joy tohelp restore faith in humanityThey can upload photos, videos along with short comments(140characters) and share their preferred stories : each storybecomes a virus…sponsored by GarnierBest voted stories are used for limited edition bottles (insertedin the back packaging)
  3. 3. 2
  4. 4. Thisisbeauty.com draws prospects who share the same visionof beauty as GarnierAs Garnier delivers a positive message, it is perceived as apositive brand !Garnier can promote the impact of its own actions throughthe first page (why not its commitment against dangerouswaters in poor countries?)
  5. 5. 3
  6. 6. Product samples are offered to people who really need torehydrate (marathon runners for example) creating epic storiesThisisbeauty.com creates additional coverage to thesemarketing campaigns
  7. 7. 4
  8. 8. Celebrities, famous sportswomen and artists also share theirmoments of beauty with users. They upload backdoor photospicturing them drinking beauty water before/after anexhilarating performanceInfluential bloggers are given preferential space to share theirstories, helping them to drive more visits to their website ; inexchange, they become sponsors of beauty watersEach flavor is associated with a lifestyle (health, sports, fun) sothat customers can fully embrace the product
  9. 9. Group 4 : David Benzaken, Marie Filippigh, Maryse Issautier, Florent Labiale, Ludwig Offredo

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