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As fashionable as coaching is, one challenge for many have been to find a way to brand themselves. This created several issues. First we can often find confusion between the name “coach” and the tool and methodology “coaching. We can also see at times an incorrect focus onto the methodology rather than onto the results; coaching is not so much the subject of the conversation, however what coaching can lead to is of much more importance. It seems fashion around coaching is leading to superficiality of the concepts. Let’s debug 5 myths about coaching and then present the actual reality.