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Self Promotion Sasha Florea // Rockit Awards

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As an young and unknown designer on the Moldovan market, I decided to promote myself using a well-known method: creating a pamphleteer album containing international companies logos adjusted to the sociocultural context in Moldova.

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Self Promotion Sasha Florea // Rockit Awards

  1. 1. As an young and unknown designer on the Moldovan market, I decided to promote myself using a well-known method: creating a pamphleteer album containing international companies logos adjusted to the sociocultural context in Moldova.
  2. 2. The series of albums was created on my personal Facebook account where there are 3 thematic albums:
 1. Brands for Moldovans 2. Progress of Moldovan logos 3. Evolution of railroad logos worldwide The effect was surprising. In less than 30 minutes, articles were taken by the most popular online news sites and portals from Moldova. The articles had a viral effect: 1800 social engages and over 62 000 views.
  3. 3. CONTENT făisbook a https://www.facebook.com/chronograpph/media_set? set=a.825458650861605.100001924335128&type=3
  4. 4. CONTENT Progress of Moldovan logos https://www.facebook.com/chronograpph/media_set?set=a. 879320028808800.1073741842.100001924335128&type=3
  5. 5. CONTENT Evolution of railroad logos worldwide
  6. 6. The articles were shared on such news portals as locals.md, diez.md, muligambia.md, allfun.md, bani.md EXPOSURE
  7. 7. EXPOSURE http://locals.md/2015/branduri-pentru-moldoveni http://muligambia.com/a/general/branduri-pentru-moldoveni http://diez.md/2015/04/10/foto-branduri-internationale-adaptate- la-realitatile-din-moldova/ http://www.allmoldova.com/news/dizajner-dobavil-moldavskogo- kolorita-vsemirno-izvestnym-brendam/ http://bani.md/moldcell-bere-chisinau-sau-andys-pizza-un-tanar- a-prezentat-evolutia-logo-urilor-a-7-companii-de-la-noi-galerie- foto/ http://diez.md/2015/07/28/foto-cum-au-evoluat-logourile-a- sapte-companii-moldovenesti/ http://diez.md/2015/07/31/foto-cum-a-evoluat-logoul-caii-ferate- din-moldova-si-din-alte-state/ http://socialmedia.md/2015/07/sasha-florea-despre-noul-logo-al- cfm/
  8. 8. 12 sleepless hours + few kilowatt-hours of lighting + 3 cups of coffee COST
  9. 9. THANKS FOR YOUR ATTENTION!

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