The Flor-Essence 7-Day Purification Program combines the powerful combination of the whole body detoxification action of Flor-Essence® tea to identify, gather and mobilize toxins and waste, with Pro-Essence® and FloraLax™ to enhance and maximize the function of the urinary tract, kidneys and colon to flush out toxins and establish balance, purity and vibrant health.
This program enhances and maximizes the body’s natural healing process of daily detoxification without the unhealthy and undesirable effects of harsh laxatives. While Flor-Essence® supports the body’s natural process of detoxification by promoting blood purification, skin, lungs, kidneys, liver and colon action, Pro-Essence® and FloraLax™ additionally enhance the action of the two main excretory pathways for toxic fluids and solids, the kidneys and colon.
The Flor-Essence® 7- Day Purification Program Contents:• 17oz Flor-Essence® Liquid• 30 cap Pro-Essence®• 120gr FloraLax™• Instruction Booklet• $10 32oz Flor-Essence® Coupon• $ 5 Flor-Essence® Cream Coupon
The 3 Step Process1 Flor•Essence® Herbal Tea BlendDeep, whole body purification2 Pro•Essence® Enhanced toxinelimination through urinary system3 FloraLax™ Enhanced toxinelimination through digestive system
Step 1:Flor•Essence®: Gentle Detox Deep, whole body purification
Whole body purification Daily detoxification is basic for maintaining healthDetoxification is a natural ongoing process thebody uses to remove any chemical toxin thatcan harm it.
Whole body purification Detoxification is basic for restoring health & balanceAccumulated waste products depress anddeteriorate all tissues, causingdegeneration (aging) and decay, impairingcells, glands and organs from their naturalactions.
Sources of Toxins Pollution Solvents, dioxins, BPA Bacteria, Viruses & (plastic bottles) Metabolic Gut Endotoxins Heavy Metals H N i Mercury, Lead g P b Hormones XenoextrogensFood Toxins, Antibiotics, Steroids, PesticidesGrowth Hormones PCBs Medications Preservatives Allergens
Whole body purification Ways the body eliminates waste & toxins • Lungs (Breathing) • Skin • Kidneys • Colon • Liver
Whole body purification“Let medicine be your food and food be your medicine” – Herophilos Components of Detoxification • Food – Live vs. dead food – Vegetables, fruits, berries, seeds & nuts – Healthy Oils = Udo’s Choice® Oils & – Flora™ Flax Oil • Herbs – Herbs are plants! – Bitters properties – Flor-Essence® 8-herb formula
Whole body purification Flor-Essence® Synergistic 8-herb formuladeveloped by renowned nurse Rene Caisse and Dr. Charles Brusch. • Burdock root • Sheep sorrel • Slippery elm bark • Turkish rhubarb root • Red clover • Blessed thistle • Kelp • Watercress
Flor-Essence® Synergistic Detoxification Whole body purification Sheep Sorrel Red Clover/Watercress/Burdock Sennoside Glycosides Activation of Phagocyte Immune •Stimulating secretion of water into Cells the intestinal lumen for excretion •Potent blood purifier and detoxifier •Anti-inflammatory that facilitates the elimination of •Mild diuretic toxins and waste through the skin, •Kidney detox kidneys and bowels Tannins •Immunomodulators induceSheep Sorrel/ Turkish macrophage response to destroyRhubarb harmful bacteria and tumor cellsAnthraquinones•Detoxifier- breaks downunhealthy cells•Immune support•Stimulates digestion
Flor-Essence® Synergistic Detoxification Whole body purification Burdock RootTurkish Rhubarb Root / •Eliminates excess fluids and toxinsBlessed Thistle • Contains Inulin (prebiotic)• Supports liver, gallbladder, •Cleansing & Rejuvenatingintestines •Stimulates digestive system•Bitter properties increase flow of •Prebiotic: Intestinal microflorabile, saliva and gastric secretions Slippery Elm/ Kelp•Helps detoxify the bowels and •Detoxifier: Mucilaginous fibercleanse the liver & Alginates absorb toxins fromRed Clover / Blessed Thistle the bowel, facilitating•Diaphoretic: Skin detox detoxificationSlippery Elm/ Turkish RhubarbRed Clover / Burdock•Protects & supports lung detox
Step 2: Pro•Essence®:Enhanced toxin elimination through the urinary system
Enhanced Toxin Elimination Through the Urinary System Flor-Essence® & Pro-Essence®The combination of Flor-Essence® and Pro-Essence®represents the first time ever that two productsdeveloped by renowned nurse Rene Caisse and Dr.Charles Brusch are used in a program as they wereoriginally intended to promote and enhance theelimination of toxins through the kidneys and urinarytract--once the herbs in Flor-Essence® support thebody’s gathering and mobilization oftoxic waste.
Pro-Essence ®Enhanced Toxin Elimination Through the Urinary System Mild Diuretic Urinary Tract support formula developed by renowned nurse Rene Caisse and Dr. Charles Brusch. • Prickly ash bark • Juniper berry • Burdock root • Slippery elm bark • Bearberry leaves (Uva Ursi)
Pro-Essence®Enhanced Toxin Elimination Through the Urinary System1 Burdock root - Arctium lappa• Powerful cleansing and purifying properties• Modulates blood purifying macrophage activity• Stimulates bile flow, improving the liver’s elimination of toxic wastes and fluids• Supports liver detoxification & removal of fat soluble toxins• Improves the elimination of waste and fluids that are toxic to the body via kidneys & colon
Pro-Essence® Enhanced Toxin Elimination Through the Urinary System 2 Burdock root - Arctium lappa• Improves the elimination of waste and fluids that are toxic to the body via kidneys & colon• Has mild diuretic and aperient (mild laxative) effect & can help reduce inflammation• Inulin is an excellent fiber for trapping toxins and escorting them out of the body. Inulin is a natural prebiotic that feeds the beneficial bacteria (probiotics) in the intestinal tract• Supports skin detoxification
Pro-Essence®Enhanced Toxin Elimination Through the Urinary System Slippery elm bark - Ulmus rubra • Mild astringent & diuretic properties • The mucilaginous fiber cleanses, heals, strengthens and soothes the intestinal lining • Excellent fiber for trapping toxins and escorting them out of the body • Mild diuretic effect is associated with flushing out fluids from the body
Pro-Essence®Enhanced Toxin Elimination Through the Urinary System Slippery elm bark - Ulmus rubra • Demulcent: forms a soothing film over irritated mucous membranes in intestines and lungs • Soothing properties help inflammatory irritations (sore throat, diarrhea, dysentery & urinary problems) • Vulnerary & Emollient: used in treating wounds to stimulate healing
Pro-Essence®Enhanced Toxin Elimination Through the Urinary System Juniper berry - Juniperus communis • Effective diuretic benefiting urinary tract & kidneys in removing excess fluids and toxins • Excellent bitter: supports liver detoxification, stimulates bile flow and removal of fat soluble toxins • Supports liver, gallbladder and colon function • Increases circulation and blood flow • Carminative: prevents or relieves flatulence • Recommended for inflammation and rheumatic pain • Antiseptic qualities protect against intestinal or urinary infection
Pro-Essence®Enhanced Toxin Elimination Through the Urinary SystemPrickly ash bark - Xanthoxylum clava-herculis• Boosts and helps circulation & the lymphatic system function• Supports skin detoxification (diaphoretic)• Anodyne: relieves distress or pain (toothache remedy)• Beneficial for poor digestion and flatulence
Pro-Essence®Enhanced Toxin Elimination Through the Urinary System Bearberry - Arctostaphylos uva-ursi• Traditionally used as an astringent and diuretic tonic• Soothes, tones and strengthens mucus membranes• Promotes bladder and kidney function to remove excess fluids• Aids in the elimination of uric acid• Recommended for bladder & kidney stones, and kidney inflammation
Step 3: FloraLax™:Enhanced toxin elimination through digestive system
Enhanced Toxin Elimination Through the Digestive System All Natural High Quality Soluble and Insoluble Fiber Formula FloraLax™ • Flax Seed • Psyllium Husks • Oat Bran
FloraLax™Enhanced Toxin Elimination Through the Digestive System • Dietary fiber is the indigestible portion of plant foods. It is not digested by human enzymes. As a result, only a small amount of fiber is digested or metabolized in the stomach or intestines. Instead, most moves through the gastrointestinal tract gathering different substances such as cholesterol, sugar, toxins, heavy metals, bile and other contents that might get caught up or absorbed by the fiber on its way to the colon. This helps remove unwanted content and toxic waste from the body.
FloraLax™Enhanced Toxin Elimination Through the Digestive System • Fiber also retains fluids in the intestinal tract including water, resulting in softer and bulkier stools, preventing constipation and maintaining bowel movement regularity. As fiber moves along the digestive tract it scrubs and loosens trapped toxic waste and shortens transit time, reducing possible irritations that may lead to gastrointestinal and colon ailments. In addition, fiber’s bulking action has a satiating effect that helps manage hunger and weight gain by reducing total caloric intake. A high fiber diet will help maintain a healthy gastrointestinal tract and improve nutrient absorption for optimal health and vitality.
FloraLax™Enhanced Toxin Elimination Through the Digestive System There are two types of fiber; soluble and insoluble. All plant sources have different amounts of both types. Soluble fiber • Absorbs water and has a soft gelatinous texture • Softens the stools • Binds to bile acids in the small intestine • Helps lower cholesterol • Fermented by probiotics • Prevents constipation (along with proper water intake) • Satiates hunger, slowing down digestion, prolonging the feeling of being full • Regulates blood sugar
FloraLax™Enhanced Toxin Elimination Through the Digestive System There are two types of fiber; soluble and insoluble. All plant sources have different amounts of both types. Insoluble fiber • Remains relatively unchanged and adds bulk to stool • Helps stimulate bowel contractions • Absorbs water and toxins and shortens transit time • Promotes regularity and reduces the incidence of constipation • Satiates hunger • Reduces glycemic level of food • Reduces probability of colon cancer, hemorrhoids, and obesity
FloraLax™Enhanced Toxin Elimination Through the Digestive System Flax seed -- Good source of both fibers • 26% high quality dietary fiber • 14% soluble fiber and 12% insoluble fiber • Improves bowel elimination of toxins and waste • Lignans protect against Heart Disease & support Immune System
FloraLax™Enhanced Toxin Elimination Through the Digestive System Oat bran -- Beneficial soluble fiber • 16%of the carbohydrate content is dietary fiber • 59% soluble fiber and 41% insoluble • Rich in a soluble fiber called Beta Glucan • Reduces cholesterol • Regulates blood sugar • Removes toxins
FloraLax™Enhanced Toxin Elimination Through the Digestive System Psyllium husk -- Mucilage soluble fiber (70%) • Good intestinal cleanser • Stool softener • Absorbs water quickly • Reduces absorption of blood cholesterol and bile acids from the intestine • Lowers blood cholesterol levels
Water The most abundant nutrient in the body• Did you know? About 33 gallons of fluid passes through your kidneys every day.• Lean muscle tissue contains about 99% water by weight• Bone has 97% water• 83 % of our blood is water
Water The most abundant nutrient in the body• Water is called the "universal solvent" because it dissolves more substances than any other liquid• Water helps digest our food, controls body temperature, transports waste out of the cells and out of the body• Water transports valuable nutrients, minerals, and chemicals necessary for life• It is necessary for all circulatory, absorptive and excretory functions
Water The most abundant nutrient in the body• Fiber can absorb 10 to 15 times its weight in water, so adding more fiber to an already dehydrated body will only worsen constipation• Plenty of water must accompany Pro-Essence® and FloraLax™ in order to enhance the effectiveness of Flor-Essence® in flushing toxins and waste out of the body via the skin, urinary tract, kidneys and colon
Water The most abundant nutrient in the body• It is imperative for basic health and for the success of this program to drink plenty of water• Drink at least 8 – 10 eight ounce glasses of water per day to help transport nutrients into and waste out of your body• Many people are constipated not because they don’t consume enough fiber, but because they are dehydrated
Lifestyle Choices to support Detoxification• Drinking plenty of water and eating plenty of local, fresh live food such as leafy green and bright vegetables, fruits, berries, seeds and nuts• Engage in some activity that creates circulation, as it helps you take deep breaths and creates perspiration
Lifestyle Choices to support Detoxification• On a daily basis we remove more toxins via our lungs than any other way and it’s the primary way our body controls blood pH and maintains alkalinity• At the end of the day… make sure you get plenty of rest
The Flor-Essence® 7- Day Purification Program Instruction Booklet
Marketing Support• Campaign Ad Images• Brochure• Posters• Coupons• Media Overview
The Flor-Essence® 7- Day Purification Program Brochure
Media Overview• Print • Trade Shows – Ad campaign – US & Canada • 33 ads across 7 • Retail Locator publications – florahealth.com• Retail Support – Brochures available Jan 25 – Posters available by Jan 25 – Demos
Advertising SchedulePublications US Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ImpressionsNationalYoga Journal 5 X X X X X 3,729,890Vegetarian Times 2 X X 708,000*Amazing Wellness Vitamin Shop 2 X X 480,000*Whole Foods 2 X X 400,000 Total National 5,317,890RegionalSan Francisco Open Xchange 7 X X X X X X X 3,150,000Portland TBC 7 X X X X X X -Seattle TBC 7 X X X X X X - Total Regional*Pending Listing Confirmation Total 8,467,890
Promotional Dates• December 29 to January 31 • March 12 to 31