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Sem business plan

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Business Plan Estrategia Comercial SEM

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Sem business plan

  1. 1. Estrategia Comercial Buscadores Sept Oct Nov Dic Ene Feb Mar Abr May Jun Jul Ago TOTAL 8% 8% 10% 12% 8% 8% 9% 10% 8% 8% 6% 5% 100% Inversión (€) 20.000 1.600 1.600 2.000 2.400 1.600 1.600 1.800 2.000 1.600 1.600 1.200 1.000 20.000 CPC (€) 2,3 2,2 2,1 2 2 2 1,9 1,8 1,8 1,8 1,8 1,8 1,96 Clicks 696 727 952 1.200 800 800 947 1.111 889 889 667 556 10.234 Compran % 8% 8,8% 9,7% 10,6% 11,7% 8,8% 9,7% 10,6% 11,7% 9,7% 10,6% 11,7% 12,9% 11% Ventas (Núm) 61 70 101 141 70 77 101 130 86 95 78 72 1.083 Compra media (€) 42 46,2 50,8 55,9 61,5 46,2 50,8 55,9 61,5 67,6 74,4 81,8 90,0 Total Ventas (€) 2.828 3.578 5.669 8.643 3.252 3.936 5.639 8.003 5.820 7.042 6.391 6.444 67.246 Costes Productos 40% 1.131 1.431 2.268 3.457 1.301 1.574 2.256 3.201 2.328 2.817 2.556 2.578 26.898 Gastos envío (3) 3 184 211 304 422 211 232 303 390 258 284 234 215 3.248 Margen Comercial Bruto (€) 1.513 1.935 3.097 4.764 1.740 2.129 3.081 4.411 3.234 3.941 3.600 3.652 37.099 Salarios + SS 2.650 2.650 2.650 2.650 2.650 2.650 2.650 2.650 2.650 2.650 2.650 2.650 31.800 Otros Pub y Comerciales 200 220 242 266 293 220 242 266 293 322 354 390 429 3.537 Resultados (€) -1.357 -957 181 1.821 -1.130 -763 165 1.468 262 937 561 573 1.762

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