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Mobile Statistics 2016:
Why Your Company Needs
to Pay Attention to Mobile
Why you should
care about mobile
2
http://www.fliplet.com
Mobile is the way the world communicates
3Mobile Statistics 2016
http://www.fliplet.com
of the world’s population (6.4 billion) predicted to be
smartphone users by 2021 (Ericsson)
4
80%
M...
http://www.fliplet.com
Businesses need to become part of their customers’ and
employees’ mobile behaviour
5Mobile Statisti...
http://www.fliplet.com 6
On average, users are spending 3.3 hours a day on
their smartphones (Exact Target)
Mobile Statist...
http://www.fliplet.com 7
68% of mobile users
are engaging with
brands via apps.
(Flurry Mobile)
Mobile Statistics 2016
http://www.fliplet.com
Having a mobile website
is not enough
8Mobile Statistics 2016
http://www.fliplet.com
People today are spending 86%
of mobile time on mobile apps (Adweek)
9Mobile Statistics 2016
http://www.fliplet.com
Why users prefer mobile apps
10
Apps are:
Quick to load and use
Instant access to materials and qui...
http://www.fliplet.com
Build apps for your
customers
11Mobile Statistics 2016
http://www.fliplet.com
There's been a 91% growth in use of mobile
during B2B research & buying (Google)
12Mobile Statistic...
http://www.fliplet.com
Tablet users spend 20% more
than desktop shoppers, twice as
much as smartphone users
(Econsultancy)...
http://www.fliplet.com
Benefits of customer-facing apps
14
Boost revenue
Additional communication channel
Improve engageme...
http://www.fliplet.com
Build apps for your employees
15Mobile Statistics 2016
http://www.fliplet.com 16
60% of employees already
use apps for work-related activity
(Digital Strategy Consulting)
Mobile...
http://www.fliplet.com 17
Companies gain an extra 240 hours of work per
year from employees due to mobile working (iPass)
...
http://www.fliplet.com 18
71% spend over two hours a week
accessing company information on
mobile (Fierce Mobile IT)
Mobil...
http://www.fliplet.com
Benefits of employee apps
19
Boost revenue
Improve productivity
Cut costs
Stay ahead of competition...
http://www.fliplet.com
Review our 2015 Fliplet usage report
to learn more about mobile apps
adopted and industries adoptin...
http://www.fliplet.com
How can I get started?
21
Download one of our Ebooks on
building your own mobile apps.
Start a free...
http://www.fliplet.com 22
“Fliplet is helping us to be at the cutting
edge of our industry”
Angie Ferrara, Digital Marketi...
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Mobile Statistics 2016: Why You Need to Pay Attention to Mobile

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Our analysis of the impact mobile is having on companies and why adopting mobile is essential. Video and full details available at http://fliplet.com/blog/mobile-statistics-2016/

Published in: Mobile
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Mobile Statistics 2016: Why You Need to Pay Attention to Mobile

  1. 1. Mobile Statistics 2016: Why Your Company Needs to Pay Attention to Mobile
  2. 2. Why you should care about mobile 2
  3. 3. http://www.fliplet.com Mobile is the way the world communicates 3Mobile Statistics 2016
  4. 4. http://www.fliplet.com of the world’s population (6.4 billion) predicted to be smartphone users by 2021 (Ericsson) 4 80% Mobile Statistics 2016
  5. 5. http://www.fliplet.com Businesses need to become part of their customers’ and employees’ mobile behaviour 5Mobile Statistics 2016
  6. 6. http://www.fliplet.com 6 On average, users are spending 3.3 hours a day on their smartphones (Exact Target) Mobile Statistics 2016
  7. 7. http://www.fliplet.com 7 68% of mobile users are engaging with brands via apps. (Flurry Mobile) Mobile Statistics 2016
  8. 8. http://www.fliplet.com Having a mobile website is not enough 8Mobile Statistics 2016
  9. 9. http://www.fliplet.com People today are spending 86% of mobile time on mobile apps (Adweek) 9Mobile Statistics 2016
  10. 10. http://www.fliplet.com Why users prefer mobile apps 10 Apps are: Quick to load and use Instant access to materials and quicker response times. Optimised for specific tasks Common tasks can be done faster than using a website. Reliable and work offline Offline access to information and tasks. Build habits Constant presence in users’ home screens and use of icon badges and push notifications. Mobile Statistics 2016
  11. 11. http://www.fliplet.com Build apps for your customers 11Mobile Statistics 2016
  12. 12. http://www.fliplet.com There's been a 91% growth in use of mobile during B2B research & buying (Google) 12Mobile Statistics 2016
  13. 13. http://www.fliplet.com Tablet users spend 20% more than desktop shoppers, twice as much as smartphone users (Econsultancy) 13Mobile Statistics 2016
  14. 14. http://www.fliplet.com Benefits of customer-facing apps 14 Boost revenue Additional communication channel Improve engagement Stay front of mind Offer added value Ensure customers find you, not your competitors Mobile Statistics 2016
  15. 15. http://www.fliplet.com Build apps for your employees 15Mobile Statistics 2016
  16. 16. http://www.fliplet.com 16 60% of employees already use apps for work-related activity (Digital Strategy Consulting) Mobile Statistics 2016
  17. 17. http://www.fliplet.com 17 Companies gain an extra 240 hours of work per year from employees due to mobile working (iPass) Mobile Statistics 2016
  18. 18. http://www.fliplet.com 18 71% spend over two hours a week accessing company information on mobile (Fierce Mobile IT) Mobile Statistics 2016
  19. 19. http://www.fliplet.com Benefits of employee apps 19 Boost revenue Improve productivity Cut costs Stay ahead of competition Mobile Statistics 2016
  20. 20. http://www.fliplet.com Review our 2015 Fliplet usage report to learn more about mobile apps adopted and industries adopting them. I'm convinced. How can I find out more about apps? 20 Check out the Fliplet blog for more content on great app ideas for employees and customers. Mobile Statistics 2016
  21. 21. http://www.fliplet.com How can I get started? 21 Download one of our Ebooks on building your own mobile apps. Start a free trial and build your own customer and employee apps using Fliplet Mobile Statistics 2016
  22. 22. http://www.fliplet.com 22 “Fliplet is helping us to be at the cutting edge of our industry” Angie Ferrara, Digital Marketing Manager, Bird & Bird Mobile Statistics 2016

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